Mina Zivanovic

Experience

• 

  Nova communications

  Sept 2011 - Jul 2012

  Assistant account executive

  Worked in client service, in the area of brand activation. - Analysis of clients' competitors' communication strategy - Preparing monthly competitive reports on their promotional activities and presenting the report to client- Preparing other marketing reports as needed- Developing ATL communication campaigns (TV, radio, print, OOH, web) - Assisting in campaign development by helping the team in transforming advertising strategy into a coherent advertising campaign (both offline and online) - Translating clients’ needs into creative demands in order to deliver on campaign goals- Coordinating between creative department and media department to ensure timely execution of campaigns; - Maintaining close relations with clients and liaising with clients and external parties- Assisting in development of pitch presentations to potential clients Show less

• 

  TiasNimbas Business School

  Sept 2012 - Dec 2013

  Master student
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  JTI

  Apr 2014 - now

  - Activation of Winston brand in four markets across Adriatica through:*Implementing marketing activities according to marketing strategy and plans *Managing marketing budgets*Maintaining brand image through development of marketing communications (POS materials, leaflets, gifts, magazine ads)-Brand performance monitoring-Supporting annual planing process-Collaboration with various stakeholders within the company and outside the company to deliver project objectives and ensure successful project completion Show less - Performing market and brand analysis to initiate tactical brand moves and support business decisions;- Developing campaigns to enhance brand image and preference, consistent with Winston brand strategy- Coordinating advertising agency to ensure impactful communication and to meet campaign objectives- Contributing to various in-company projects to boost brand equity (pack and design change, sourcing change, new product launches) - Collaborating with various stakeholders within the company (legal, finance, NPD, logistics and sales department) and outside the company (vendors, BTL agency) to deliver project objectives and ensure successful project completion - Budget forecasting and control- Supporting annual planning process- Assisting in setting brand objectives and developing brand strategy;- Assisting in transforming brand strategy into specific brand actions and programs;- Assisting in brand performance monitoring;- Assisting in developing brand equity; Show less

  • Brand Activation Associate

    Apr 2015 - now

  • Brand Equity Trainee

    Apr 2014 - Apr 2015