Arvind Kalyanaraman

Experience

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  X-Net Software Solutions

  Jun 2015 - Aug 2015

  Web Designer

  - Part of Web Designing Team- Worked in PHP and Web Designing. Designed and constructed websites.- Also a part of the sales and marketing team.

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  Encraft India Pvt. Ltd ( DCJ Group)

  May 2018 - Jul 2018

  Sales And Marketing Intern

  - Generated Sales for Encraft India as a Sales Executive- Conducted marketing campaigns as a part of the marketing team- Gave presentations to corporate clients- Lead generation

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  Roca India (RBPPL)

  Jun 2019 - Jun 2020

  Marketing and Sales Executive

  - Spearheaded the Product Launch of Parryware Brand via Amazon India (Cloudtail); - Initiated a New division focusing on Online Space & Modern retail for Sales, Marketing & Operations.- Parryware Brand Launch via Amazon India estimating 300 Cr Annual Revenue exclusively via Online Channel.- Set up Operations and Blueprint for Amazon & Flipkart

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  AskIITians

  Sept 2020 - Aug 2021

  PRODUCT MANAGEMENT:- Directed Market Research to gain a better understanding of User Behavior and Competition leading to Improved Product Development. (Web + App)- Developed and Supervised Product Roadmaps, Creating Action Plans & Operational Strategies.- Established and Supervised Product Wire-frames (Website, Mobile Application) & strategic solutions for improved core products and services. - Product Brand Management & Overseeing 3rd Party Collaboration.- Strategized and worked on Junior Hacker Brand, website, dashboards and mobile application.- Devised strategy for Studypod App focusing on Increased Conversions in Q2.- Established Analytics and Optimization using Amplitude and Google Optimizer for both App and website.- Managed Team Collaboration (Technology, Design, Marketing, Finance, Sales & Operations teams etc.) for developing an in-depth understanding of target users, bridging gaps in core products, managing operational issues and customer conversions.PRODUCT MARKETING:- Creating & Optimizing User Journey Strategies for Optimum Conversions.- Established 3rd Party Collaboration with Corporate (Kodak, Havells, Fujifilm)- Analyzing User Behavior, Deriving Key Insights & Documenting.- A/B Testing for Improved quality Web Traffic and KPIs.- Acquisition and Usage of data for Overall Product & Brand Growth.- Monitoring and Reporting User Analytics. Show less - Designing Product Wire-frame (Website, Mobile Application) & solutions toimprove the core products and services.- Setting up Roadmaps, Creating Action Plans & Operational Strategies.- Established Analytics and Optimization using Amplitude and GoogleOptimizer for both App and website- Creating & Optimizing User Journey Strategies for Optimum Conversions.- Analyzing User Behavior, Deriving Key Insights & Documenting.- Acquisition and Usage of data for Overall Product & Brand Growth.- Monitoring and Reporting User Analytics. Show less

  • Associate Product Manager

    Jan 2021 - Aug 2021

  • Product Analyst

    Sept 2020 - Dec 2020
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  GeeksforGeeks

  Sept 2021 - Nov 2023

  Product Manager

  PRODUCT DIVISION HEAD - GFG Courses & Practice Ecosystem:- Directed GeeksforGeeks’ Flagship “Course Learning Ecosystem” Revamp (Business & Consumer Front) with focus on Increased User Retention & Stickiness leading to Improved Course Engagement, Completion Rate and Revenue.- Identified B2B Opportunities and Built a Robust “Course Performance Dashboard” – Opening New business avenues and contributing towards Overall Business Revenue in 2023.- Delivered an In-House CRM Software resulting in Improved Reported Issue Forecasting and Identification, Faster Fixes and Decrease in Overall Refunds. Also, aiding in a Streamlined & Output Driven Product Improvements and Long-Term Direction.- Improved “Daily Coding Challenges” Product (POTD) by Conducting Product & Market Research (User Engagement and Behavioural Analysis). Introduced Gamification Elements and Reward-based Features leading to a Steady Growth of Userbase. Reaching approx 1M Monthly Active Sessions on “POTD” Product.-Unified and Standardized the In-House Comment System (Microservice) for the Entire GFG Website. Resulting in an Improved User Experience and Engagement and User Stickiness.- Developed “Live Doubt Support” (Microservice) in GFG Learning Portal that resulted in Increased User Engagement and Improved Operational Efficiency via Automated Dashboards.- Improved “Coding Problems” Product with a Visual Revamp along with Multiple User-centric Features that led to an Increased Traffic, User Engagement and Retention.- Defined, Developed and Executed an In-Depth User Funnel Increasing the Overall Quality Leads Identification to Conversions.- Developed and Established an Effective Product Development Process resulting in an increase in Overall Efficiency and reaching Timely Project Deployments Successfully. Show less

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  Geekster

  Nov 2023 - Mar 2024

  Senior Product Manager

  PRODUCT DIVISION HEAD:- Product Planning, Architecture & Growth;- Product Design; and - Data Analytics & Decision-making

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  Switch to Product

  Mar 2024 - now

  Product Manager & Founder