
Timeline
About me
Senior Manager chez Square Management - Conseil en innovation & expérience client
Education

Ecole polytechnique executive education
2024 -Provoquer des innovations de rupture avec la méthode c-k, innovation
Inseec msc & mba
2007 - 2009Mba european marketing
Experience

The phone house
Apr 2005 - May 2005Assisting development and coordinator of national sales (service franchising)• Creation of files prospects • Phone Prospecting • Taken by meeting • Creation of advertising posters A3 • Follow-up of the sales, energization of challenge (network franchising)

Muse en scene
Nov 2005 - Nov 2006Project manager• Customer meeting • Advice (Council) in communication • Implementation, follow-up and finalization of projects

Soonnight
May 2008 - Jul 2008Project manager• Market study, events editorial, events planning• Partnership development and relations (Nights clubs, Events)• Digital editorial (Clubbing current events, Fashion, Trends, Interviews)• Human resources/recruitment/management (100 providers) • In charge of European development (Belgium & Italy)

Freelance
Feb 2009 - Oct 2013Digital and event marketing consultant specialized in night marketing• Issue : Increase traffic, new products launch, reinforce images ,partnership development • E-commerce/Show case website creation and maintenance Traffic, CRM, Admin, Google analytics• Media planning/display/Adwords/SEM & SEO • Web and radio partnership • Press and public relations • Night Marketing : brand tour/roadshow creation and production…More than 30 gigs/year/brand Clients : Tonino Lamborghini, Axe/Easyflirt, Marc Dorcel, I Love Miami Bitch, Ibiza Parfums by Cathy Guetta, Futuria production, Acid Fashion Wear Show less

Leo burnett
Oct 2010 - Nov 2014Senior digital project manager• Pitch participation• In charge of User Experience for each project• Social media strategic development : Recruitment/Engagement Facebook app, community management (Fiat, P&G : Oral B, Always/Unesco)• Native app & mobile website creation (Quick, Lancaster)• Stunt marketing (Fiat) Worldwide biggest Facebook LIKE button in partnership with Facebook US at “Parvis de la defense” • Interactive Youtube campaigns creations : interactive channel, interactive video, masthead (Quick, Kellogg’s) • Corporates, products, showcase website creation & maintenance (Lancaster, Philips, Quick, Dessange)• IAB & Rich media campaigns (P&G : Oral B, Always/Unesco, TF1, Quick...)• Case studies : Always/Unesco : #3 Facebook Brands by post engagement rate (SocialBakers Nov 12)Quick : http://www.youtube.com/watch?v=QuJfcN644SQKellogg’s (760 000 views) : http://www.youtube.com/watch?v=xJ8Jj_kXFqo&feature=plcpClients : Kellogg's, P&G : Oral B, Always/Unesco, Dessange, Quick, Philips, Fiat, TF1 Show less

Made in la rue - side project
Jan 2013 - Jan 2015Co-fondateur - online urban art galerieMore and more people want a unique street art piece created by an urban artist in their home. In response to this demand, we created an online art gallery featuring artists from the street art and graffiti scenes, with collections inspired by urban elements. Each artwork is unique and comes with a numbered certificate of authenticity.

I need gigs - side project
Jan 2014 - Jan 2016Fondateur - online booking service for djs and clubsThe aim of I Need Gigs is to simplify the booking market by helping venues find DJs through their exclusive managers and allowing DJs to get booked by connecting them directly with venues. This marketplace provides artists with the opportunity to increase gig requests.

Tata consultancy services
Nov 2014 - Dec 2014Senior digital marketing consultant
Psa peugeot citroën
Dec 2014 - May 2015Senior digital marketing consultant / consultantProject management : Reassess & recondition customer’s website(s) (Peugeot/Citroen/DS), implement adaptative design (Dekstop, tablet, mobile) and native app in more than 20 countries• Functional project’s analysis: Business requirements, KPI's, RACI, methodology...• Team coordination (6 Functional project managers)• Technical project feasibility study with IT team• User experience advices.

Tata consultancy services
May 2015 - Dec 2016Ux digital managerLeading UX Digital Offers Creation for TCS France• Defining UX Digital Offers for TCS France • Defining UX Digital employee specialization needed • Defining UX Digital process• Creating UX Digital toolkit • UX Digital Offers presentation (Sales teams, clients)• UX RFP/Pitch

Groupe psa
Sept 2015 - Dec 2016Ux digital manager - worldwide digital customer’s reviews experience / consultantResponsible of Citroen Advisor. Digital Customers Retail’s Reviews Experience update and creation of the Digital Customers Product’s Reviews Experience (From scratch) for 11 countries in adaptive design.• Project scoping and functional project’s analysis: Business requirements, KPI's, RACI, methodology, planning...• Technical project feasibility study with IT team• Citroen Digital Ecosystem strategy integration • User experience advices (UX workshop animator, wireframe conception, user journey analysis & recommendation)• Release strategy for 11 countries• Strategy and Deployment methods (11 countries)• Change Management for CRM Teams in charge of moderation & BO Training• Digital Agencies coordination• Digital project manager managementIn charge of Scoping, functional project, release strategies and deployment for 11 countries Show less

Square management
Dec 2016 - now• SNCF Italy - Led the digital strategy for SNCF’s entry into the Italian market• BIL - Launched Customer Experience Management for Banque Internationale à Luxembourg• CREDIT MUTUEL ARKEA - Organisation customer experience maturity assessment (500 employees)• BNP PARIBAS CARDIF - New business model Design• LA POSTE - Platform strategy• BNPP PACE - Expert in experience transformation (Supporting countries in defining and implementing their transformation plans)• SOCIETE GENERALE - Procurement Department (Assisting the group's procurement department in defining the best strategic approach across 3 continents and 17 countries)• FIDUCRE (ING GROUP) - Enhancement of the conversion rate Show less
Senior Manager - Innovation, customer experience and user research
Jan 2023 - nowResponsable expertise innovation au sein de la communauté innovation (30 personnes)
Jan 2023 - nowManager - User Research and Innovation
Jan 2020 - Feb 2023Senior Customer Experience & User Experience Consultant
Dec 2016 - Jan 2020

Privé - side project
Jan 2017 - nowEntrepreneur immobilierMulti-propriétaire : Maisons / Appartements / Flexliving / ColivingUne vingtaine de locataires - Flexlivers - ColiversLancement de deux maisons en Coliving en Ile de France (Saint Denis)Une maison dans son jus, trouvée en 2017, démarrage des travaux en 2018 et ouverture de la maison en 2018.Une deuxième maison lancée en 2020Positionnement sur le marché de niche des petites résidencesTrend : 1 à 2 acquisitions/an en comptabilisant les logements en locations classiqueRéalisation de bout en bout sur toute la chaine de valeur• Sourcing : recherche des bonnes maisons avec un emplacement stratégique ayant une valeur locative et foncière latente ou en devenir (PLU, projets urbains du grand Paris…, consultation des PC des projets urbains…) tout en anticipant la réglementation (DPE, encadrement des loyers…)• Financement : recherche de financement et structure fiscalement intéressante• Conception : réalisation d'une étude poussée sur le marché et les attentes du coliving• Architecture d’intérieur : réalisation de plan en vue d’optimiser l’espace et le nombre d’unité tout en privilégiant les exigences du coliving (espaces partagés agréables à vivre).• Décoration : sélection de la déco et mobilier• Suivi du chantier : suivi de la bonne réalisation des travaux, des délais et du respect du budget• Commercialisation : recrutement des colivers – taux d’occupation de 100% en 15 jours de commercialisation pour chaque maison• Gestion des maisons : onboarding des colivers, suivi et gestion des potentiels problèmes Show less

Bnp paribas
Jan 2017 - Jul 2022Co-creation of BNP PARIBAS Digital Experience LAB with BNP LAB Manager. DXLab Team improvement (Product Owner, UX/UI….).Implement Innovations, Lean User experience, Customer experience & Lean Startup mindset• Creating the Digital Experience Lab methodology from Ideas to MVP• Coaching PO/UX/UI teams for methodology implementation (Lean UX/CX, Lean Start-up, Agile)Lean Business Model Canvas, Value Proposition, User research (Quanti & Quali), Personas, Experience maps, sketching, wireframes, prototype, MVP, user tests (Alpha, Beta)…• UX/CX Workshop animator & Sprint Master (Design Sprint)• Startup collaborations Show less
User Research Manager / Consultant
Jul 2019 - Jul 2022Innovation, Lean UX/CX Coach with Lean Startup Mindset in Digital Experience LAB / Consultant
Jan 2017 - Jul 2019

Essec business school
Mar 2018 - Mar 2019Coach en innovation et lean startupEssec & Mannheim Executive MBA students coaching
Licenses & Certifications
- View certificate

Ux pm certification level 1
UxallianceJul 2015 - View certificate

Ux pm certification level 2
UxallianceOct 2015 - View certificate

Scrum product owner
Scrum allianceJun 2015
Honors & Awards
- Awarded to Valerio PASQUALINI1 Gold, 2 Silver, 1 Bronze - Fondation mimi New York Festival 2014 https://www.youtube.com/watch?v=pMWU8dEKwXw
- Awarded to Valerio PASQUALINISilver Pencil - If Only For a Second - Fondation Mimi One show 2014 https://www.youtube.com/watch?v=pMWU8dEKwXw
- Awarded to Valerio PASQUALINISilver Pencil - If Only For a Second - Fondation Mimi D&AD 2014 https://www.youtube.com/watch?v=pMWU8dEKwXw
Languages
- frFrench
- enEnglish
- itItalian
- spSpanish
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