Valerio PASQUALINI

Valerio pasqualini

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location of Valerio PASQUALINIParis, Île-de-France, France
Phone number of Valerio PASQUALINI+91 xxxx xxxxx
Followers of Valerio PASQUALINI2000 followers
  • Timeline

    Apr 2005 - May 2005

    Assisting development and coordinator of National sales (service franchising)

    The Phone House
    Nov 2005 - Nov 2006

    Project manager

    Muse en scene
    May 2008 - Jul 2008

    Project manager

    Soonnight
    Feb 2009 - Oct 2013

    Digital and Event marketing consultant specialized in Night Marketing

    Freelance
    Oct 2010 - Nov 2014

    Senior Digital Project Manager

    Leo Burnett
    Jan 2013 - Jan 2015

    Co-fondateur - Online urban art galerie

    Made in la rue - Side Project
    Jan 2014 - Jan 2016

    Fondateur - Online booking service for DJs and Clubs

    I Need Gigs - Side Project
    Nov 2014 - Dec 2014

    Senior Digital Marketing Consultant

    Tata Consultancy Services
    Dec 2014 - May 2015

    Senior Digital Marketing Consultant / Consultant

    PSA Peugeot Citroën
    May 2015 - Dec 2016

    UX Digital Manager

    Tata Consultancy Services
    Sept 2015 - Dec 2016

    UX Digital Manager - Worldwide Digital Customer’s Reviews Experience / Consultant

    Groupe PSA
    Current Company
    Dec 2016 - now

    Senior Manager - Innovation, customer experience and user research

    Square Management
    Ville de Paris, Île-de-France, France
    Jan 2017 - now

    Entrepreneur immobilier

    Privé - Side Project
    Jan 2017 - Jul 2022

    User Research Manager / Consultant

    BNP Paribas
    Paris, Île-de-France, France
    Mar 2018 - Mar 2019

    Coach en innovation et lean startup

    ESSEC Business School
  • About me

    Senior Manager chez Square Management - Conseil en innovation & expérience client

  • Education

    • Ecole polytechnique executive education

      2024 -
      Provoquer des innovations de rupture avec la méthode c-k, innovation
    • Inseec msc & mba

      2007 - 2009
      Mba european marketing
  • Experience

    • The phone house

      Apr 2005 - May 2005
      Assisting development and coordinator of national sales (service franchising)

      • Creation of files prospects • Phone Prospecting • Taken by meeting • Creation of advertising posters A3 • Follow-up of the sales, energization of challenge (network franchising)

    • Muse en scene

      Nov 2005 - Nov 2006
      Project manager

      • Customer meeting • Advice (Council) in communication • Implementation, follow-up and finalization of projects

    • Soonnight

      May 2008 - Jul 2008
      Project manager

      • Market study, events editorial, events planning• Partnership development and relations (Nights clubs, Events)• Digital editorial (Clubbing current events, Fashion, Trends, Interviews)• Human resources/recruitment/management (100 providers) • In charge of European development (Belgium & Italy)

    • Freelance

      Feb 2009 - Oct 2013
      Digital and event marketing consultant specialized in night marketing

      • Issue : Increase traffic, new products launch, reinforce images ,partnership development • E-commerce/Show case website creation and maintenance Traffic, CRM, Admin, Google analytics• Media planning/display/Adwords/SEM & SEO • Web and radio partnership • Press and public relations • Night Marketing : brand tour/roadshow creation and production…More than 30 gigs/year/brand Clients : Tonino Lamborghini, Axe/Easyflirt, Marc Dorcel, I Love Miami Bitch, Ibiza Parfums by Cathy Guetta, Futuria production, Acid Fashion Wear Show less

    • Leo burnett

      Oct 2010 - Nov 2014
      Senior digital project manager

      • Pitch participation• In charge of User Experience for each project• Social media strategic development : Recruitment/Engagement Facebook app, community management (Fiat, P&G : Oral B, Always/Unesco)• Native app & mobile website creation (Quick, Lancaster)• Stunt marketing (Fiat) Worldwide biggest Facebook LIKE button in partnership with Facebook US at “Parvis de la defense” • Interactive Youtube campaigns creations : interactive channel, interactive video, masthead (Quick, Kellogg’s) • Corporates, products, showcase website creation & maintenance (Lancaster, Philips, Quick, Dessange)• IAB & Rich media campaigns (P&G : Oral B, Always/Unesco, TF1, Quick...)• Case studies : Always/Unesco : #3 Facebook Brands by post engagement rate (SocialBakers Nov 12)Quick : http://www.youtube.com/watch?v=QuJfcN644SQKellogg’s (760 000 views) : http://www.youtube.com/watch?v=xJ8Jj_kXFqo&feature=plcpClients : Kellogg's, P&G : Oral B, Always/Unesco, Dessange, Quick, Philips, Fiat, TF1 Show less

    • Made in la rue - side project

      Jan 2013 - Jan 2015
      Co-fondateur - online urban art galerie

      More and more people want a unique street art piece created by an urban artist in their home. In response to this demand, we created an online art gallery featuring artists from the street art and graffiti scenes, with collections inspired by urban elements. Each artwork is unique and comes with a numbered certificate of authenticity.

    • I need gigs - side project

      Jan 2014 - Jan 2016
      Fondateur - online booking service for djs and clubs

      The aim of I Need Gigs is to simplify the booking market by helping venues find DJs through their exclusive managers and allowing DJs to get booked by connecting them directly with venues. This marketplace provides artists with the opportunity to increase gig requests.

    • Tata consultancy services

      Nov 2014 - Dec 2014
      Senior digital marketing consultant
    • Psa peugeot citroën

      Dec 2014 - May 2015
      Senior digital marketing consultant / consultant

      Project management : Reassess & recondition customer’s website(s) (Peugeot/Citroen/DS), implement adaptative design (Dekstop, tablet, mobile) and native app in more than 20 countries• Functional project’s analysis: Business requirements, KPI's, RACI, methodology...• Team coordination (6 Functional project managers)• Technical project feasibility study with IT team• User experience advices.

    • Tata consultancy services

      May 2015 - Dec 2016
      Ux digital manager

      Leading UX Digital Offers Creation for TCS France• Defining UX Digital Offers for TCS France • Defining UX Digital employee specialization needed • Defining UX Digital process• Creating UX Digital toolkit • UX Digital Offers presentation (Sales teams, clients)• UX RFP/Pitch

    • Groupe psa

      Sept 2015 - Dec 2016
      Ux digital manager - worldwide digital customer’s reviews experience / consultant

      Responsible of Citroen Advisor. Digital Customers Retail’s Reviews Experience update and creation of the Digital Customers Product’s Reviews Experience (From scratch) for 11 countries in adaptive design.• Project scoping and functional project’s analysis: Business requirements, KPI's, RACI, methodology, planning...• Technical project feasibility study with IT team• Citroen Digital Ecosystem strategy integration • User experience advices (UX workshop animator, wireframe conception, user journey analysis & recommendation)• Release strategy for 11 countries• Strategy and Deployment methods (11 countries)• Change Management for CRM Teams in charge of moderation & BO Training• Digital Agencies coordination• Digital project manager managementIn charge of Scoping, functional project, release strategies and deployment for 11 countries Show less

    • Square management

      Dec 2016 - now

      • SNCF Italy - Led the digital strategy for SNCF’s entry into the Italian market• BIL - Launched Customer Experience Management for Banque Internationale à Luxembourg• CREDIT MUTUEL ARKEA - Organisation customer experience maturity assessment (500 employees)• BNP PARIBAS CARDIF - New business model Design• LA POSTE - Platform strategy• BNPP PACE - Expert in experience transformation (Supporting countries in defining and implementing their transformation plans)• SOCIETE GENERALE - Procurement Department (Assisting the group's procurement department in defining the best strategic approach across 3 continents and 17 countries)• FIDUCRE (ING GROUP) - Enhancement of the conversion rate Show less

      • Senior Manager - Innovation, customer experience and user research

        Jan 2023 - now
      • Responsable expertise innovation au sein de la communauté innovation (30 personnes)

        Jan 2023 - now
      • Manager - User Research and Innovation

        Jan 2020 - Feb 2023
      • Senior Customer Experience & User Experience Consultant

        Dec 2016 - Jan 2020
    • Privé - side project

      Jan 2017 - now
      Entrepreneur immobilier

      Multi-propriétaire : Maisons / Appartements / Flexliving / ColivingUne vingtaine de locataires - Flexlivers - ColiversLancement de deux maisons en Coliving en Ile de France (Saint Denis)Une maison dans son jus, trouvée en 2017, démarrage des travaux en 2018 et ouverture de la maison en 2018.Une deuxième maison lancée en 2020Positionnement sur le marché de niche des petites résidencesTrend : 1 à 2 acquisitions/an en comptabilisant les logements en locations classiqueRéalisation de bout en bout sur toute la chaine de valeur• Sourcing : recherche des bonnes maisons avec un emplacement stratégique ayant une valeur locative et foncière latente ou en devenir (PLU, projets urbains du grand Paris…, consultation des PC des projets urbains…) tout en anticipant la réglementation (DPE, encadrement des loyers…)• Financement : recherche de financement et structure fiscalement intéressante• Conception : réalisation d'une étude poussée sur le marché et les attentes du coliving• Architecture d’intérieur : réalisation de plan en vue d’optimiser l’espace et le nombre d’unité tout en privilégiant les exigences du coliving (espaces partagés agréables à vivre).• Décoration : sélection de la déco et mobilier• Suivi du chantier : suivi de la bonne réalisation des travaux, des délais et du respect du budget• Commercialisation : recrutement des colivers – taux d’occupation de 100% en 15 jours de commercialisation pour chaque maison• Gestion des maisons : onboarding des colivers, suivi et gestion des potentiels problèmes Show less

    • Bnp paribas

      Jan 2017 - Jul 2022

      Co-creation of BNP PARIBAS Digital Experience LAB with BNP LAB Manager. DXLab Team improvement (Product Owner, UX/UI….).Implement Innovations, Lean User experience, Customer experience & Lean Startup mindset• Creating the Digital Experience Lab methodology from Ideas to MVP• Coaching PO/UX/UI teams for methodology implementation (Lean UX/CX, Lean Start-up, Agile)Lean Business Model Canvas, Value Proposition, User research (Quanti & Quali), Personas, Experience maps, sketching, wireframes, prototype, MVP, user tests (Alpha, Beta)…• UX/CX Workshop animator & Sprint Master (Design Sprint)• Startup collaborations Show less

      • User Research Manager / Consultant

        Jul 2019 - Jul 2022
      • Innovation, Lean UX/CX Coach with Lean Startup Mindset in Digital Experience LAB / Consultant

        Jan 2017 - Jul 2019
    • Essec business school

      Mar 2018 - Mar 2019
      Coach en innovation et lean startup

      Essec & Mannheim Executive MBA students coaching

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Valerio PASQUALINI
      1 Gold, 2 Silver, 1 Bronze - Fondation mimi New York Festival 2014 https://www.youtube.com/watch?v=pMWU8dEKwXw
    • Awarded to Valerio PASQUALINI
      Silver Pencil - If Only For a Second - Fondation Mimi One show 2014 https://www.youtube.com/watch?v=pMWU8dEKwXw
    • Awarded to Valerio PASQUALINI
      Silver Pencil - If Only For a Second - Fondation Mimi D&AD 2014 https://www.youtube.com/watch?v=pMWU8dEKwXw