Suier MAI

Experience

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  Tencent

  Aug 2020 - Jan 2020

  Product User Growth

  Tencent is the largest internet company in China. As an innovative project intern in Platform and Content Group, I was responsible for communicating with various departments and designing operational plans for regular and big promotion campaigns to increase traffic and drive sales for the platform.1. Project ManagementExecuted cold start of e-commerce products, identifying profitable user groups through channel tests.Collaborated and communicated with cross-functional teams (sales, product, design, IT, legal, financial) to launch Double Eleven promotion activities, drafted remote internship activity plans and SOP.Led student recruitment, training, and rating, managed 12 public intern communities with a total of 600+ members and newly established 157 private communities in WeChat (covering 12,000+ users). 2. Campaign OperationsAssisted in the selection of 249 influencers that focus on beauty products and city lohas, negotiated and successfully cooperated with 42 influencers, and drafted articles for Wechat Push. The total investment amount exceeding 1.6 million, with 774,000 GMV and 102,000 UV, and the highest ROI reaching 6. Weniger anzeigen

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  Akulaku Group

  Jan 2021 - Sept 2022

  Junior Go to Market (GTM) Manager

  Akulaku is a leading installment payment e-commerce platform in Indonesia (over 20 million users, over $2 billion annual GMV). In this role, I managed the growing smartphone category, contributing significantly to the platform's user base and gross merchandise value (GMV).【Core Achievements】:1. Increased the GMV share of the xiaomi official flagship store by over 5%, and sales of the Infinix official flagship store by 20%.2. Developed the TikTok channel from scratch, generating additional revenue of $1.5 million USD and acquiring 210,000 new followers.【Key Actions】:1. Product Marketing: Tailored marketing and pricing strategies to various product life cycles and market sizes. Led initiatives such as Super Brand Day, down payment coupons, and free shipping for outer islands, resulting in increased traffic and elevating the store's conversion rate. 2. Sales Channel Development: Initiated and developed the Akulaku Indonesia TikTok account, driving $1.5M+ in GMV and 210,000 new users within 4 months.3. Key Account Management: Fostered strong partnerships with Xiaomi and Infinix headquarters, securing over five exclusive product launches and significant stock.4. Supply Chain Management: Designed procurement strategies aligned with marketing objectives. Weniger anzeigen

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  Porsche AG

  Aug 2023 - Jan 2024

  International Retail Performance Management

  1. Collected and managed global dealership operational data using existing BI tools and data systems.2. Utilized data and KPI analytics to monitor market performance and analyzed global sales, aiding in dealer network and profit optimization.3. Created regular reports and presentations for top management.4. Supported the operation of existing data systems and coordinated with service providers and international subsidiaries to ensure operational efficiency and the integration of new functions. Weniger anzeigen