Lex J. Oswin

Experience

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  SAIT

  Jan 2011 - Dec 2012

  Marketing Student

  SAIT Polytechnic; business administration (marketing)

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  Mortgage Architects

  Jul 2011 - Aug 2011

  Receptionist

  Volunteered as a receptionist to gain work experience

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  World Energy

  Mar 2012 - Aug 2012

  Energy Consultant

  • Commission based direct sales (door to door): Educate customers on current electricity & gas rates. Adapt to each prospect customers needs in order to make a sale. Read and process numbers based on sales, and register cites ID’s using a TPV system. (Third Party Verification)• Field Management: Train new employees, motivate my team, and lead prep meetings.

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  First Impression Media

  Dec 2012 - Feb 2013

  Web Design and Marketing Consultant

  • Lead Generation: Speak to customers about the benefits of Search Engine Optimization, visibility reports, and other marketing tools available for their online media. Educate clients on products and create incentive to purchase by developing strong interpersonal relationships. Create and maintain lead sheets. • Website Analysis: Walkthrough the front end of websites and test for glitches in functionality and visibility in relation to industry competitors.

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  The New Media Group Inc

  Feb 2013 - Apr 2013

  Social Media Manager

  • Social Media: Compile monthly social media content plans for each Social Media client, based on provided Creative Brief and previous month’s data and post daily content for each to try grow fan bases. Interact daily with each clients’ target audience by taking action on all new Facebook & Twitter Likes, Comments, Shares, Tweets,• Manage Content: Create and post blog articles to client websites; promote through social channels as appropriate. Develop, write, and track email newsletters and lists and manage any artwork needs for social media properties. Show less

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  Stylelabs

  Apr 2013 - Sept 2013

  Account Executive

  • Project Management: Divide project workload between developers and designers and manage the process in a timely manor as well as keeping the client informed on the status of their requests.• Account Management: Meet with clients to discuss current and future marketing goals. Develop client requests into viable ideas for monthly Campaigns. Then, create, strategize and implement campaigns and track return on marketing investments. • Social Media: Grow online fan bases by staying up-to-date on client’s competitive environments and completing a monthly analysis of each industry to provide and write contemporary content for newsletters, blogs, and websites. • Focus Groups: Find prospects and recruit leads as well as host live sessions. Create forms and code qualitative data. Show less

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  Lex Oswin Marketing

  May 2013 - now

  Company Owner

  As the owner of Lex Digital Marketing, I specialize in helping businesses elevate their online presence through strategic digital marketing and innovative web design. With a deep understanding of SEO, UX design, content strategy, and social media management, I partner with clients to create tailored solutions that drive engagement, increase visibility, and deliver measurable results.

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  Meringue 3.14

  Oct 2013 - Oct 2014

  Marketing Assistant

  • Business Development: Design and implement service offerings such as Social Media packages, Marketing Direction, and E-marketing tactics. • Social Media: Create, manage and grow fan pages. Customize Social Media content, manage media posting, and write monthly analytic reports based on Insights. • E-marketing: Write press releases, sponsorship packages, and develop marketing campaigns for clients.

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  Pace Real Estate Services

  Oct 2013 - Jan 2019

  Marketing Manager

  • Business Development: Aid with the creation of business practices and develop marketing concepts to boost company visibility. • Project Management: Divide project workload between developers and designers and manage the process in a timely manor as well as keeping the client informed on the status of their requests.• Social Media: Create, manage and grow fan pages. Customize Social Media content, manage media posting, and write monthly analytic reports based on Insights. • Marketing: Develop marketing goals and build campaigns, timelines, and reports. Keep the brand, voice and company culture coherent throughout all media platforms. Show less

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  Quantus Mortgage Solutions

  Mar 2014 - Jul 2016

  Marketing Manager

  • Marketing: Provide brokerage with marketing strategies, graphic design, communications, social media, content creation, monthly newsletters, brand identity. • Social Media: Manage social media for the Quantus Mortgage Solutions as well as individual social media accounts for various individuals within the brokerage.• Graphic Design: Help develop the Quantus Brand and create a library of custom graphics. Create business cards and ad designs for individual brokers with their own brands. • Event Planning: Co-ordinate events by lining up venues and assembling activities. • Monthly Newsletters: Write and design a monthly newsletter and customize the canned newsletter to represent 25 different brokers. Ad in plug ins and landing pages to track clicks and interest levels. • Administration & Payroll: Conduct commissions payroll and filing when needed.• Contests and Promotions: Develop monthly contests, promotions, giveaways, and client appreciation tactics. Keep an overall theme throughout the year, and orchestrate the giveaways as well as their presentation to the public. Show less

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  Community Key

  Aug 2015 - Jul 2016

  Marketing Manager

  Helped Quantus Mortgage Solutions develop and launch charity Community Key• Brand: Logo creation, typography and color coordination.• Concept Creation: Worked closely with the founders to develop a solid message and outlets to communicate the charity to our audiences• Website Development: Concept and implementation of Community Key brand. ( www.keyed.ca ) • Content: Back story and pamphlet content generation.

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  Alpha (Plant-Based) Foods

  May 2016 - Oct 2016

  Marketing Manager

  SOFT LAUNCH FOR START UP COMPANY• Brand development (logo/voice/web design) • Product messaging• Marketing assets• Social media strategy and implementation• General assistance to company founders

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  Dental Choice

  Sept 2016 - Sept 2019

  Marketing Manager

  Provide marketing strategy to Dental Choice and individually support marketing for 15+ offices across Alberta:• Strategy - 2017/18 Marketing Plan, 2018 Budget and Spending Strategy. (16 Marketing Plans specific to each Office)• Design - Posters, Online Media, Office Branding, Signage, Newspaper Ads, Newsletters, Facebook Ads (Adobe Illustrator, Adobe Photoshop, Adobe Acrobat)• Recruitment - Support Recruitment by providing Online Marketing, Print Materials, and Strategy.• Reporting - Monthly Stats, Reviews, Social Media Tracking, SEO Reports, Forms & Referral Tracking, Invoicing• Social Media - Managing Facebook, Facebook Ads, Instagram, Twitter, LinkedIn, Yelp Reviews, Google Reviews, RateMDs etc. Build Monthly SM Strategy, Create Graphics/Content, Post and Schedule Posts. • Blog - Write blogs on relevant topics, approve longforms• Events - Help plan and organize annual Event Opportunities specific to each Office.• Charity Relations - Work closely with the charity sponsored by Dental Choice, Free2BMe, to Plan Opportunities to Build Awareness.• Office Marketing - Take requests from Managers at the office level.• Project Management - Provide guidance and direction during new dentalchoice.ca website build. • Consultation - Work with affiliate offices to better their marketing strategies and offer support with marketing decisions. Show less

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  United Way of Calgary and Area

  Jan 2020 - Jun 2020

  Marketing Officer
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  Regal Auctions Ltd

  Aug 2020 - Feb 2021

  Marketing Manager
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  Gescan

  Apr 2021 - Jul 2022

  Product Marketing Lead
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  DEFY-Tech Labs, Inc.

  Nov 2024 - now

  Chief Operating Officer

  - Oversee operational organization to streamline workflows and enhance team productivity.- Develop and maintain internal company infrastructure to support sustainable growth.- Design and implement comprehensive marketing strategies and materials, including pitch decks, one-page leave-behinds, informational booklets, and promotional box designs.- Create and execute business strategy documents to align company vision with actionable outcomes.- Lead project management efforts, overseeing multiple initiatives and managing cross-functional teams.- Craft sales strategies and tools to enhance client acquisition and engagement.- Manage website design, development, and ongoing maintenance to ensure a strong online presence.- Support hiring and recruitment processes, including drafting job descriptions and onboarding support staff to build a strong and efficient team. Show less