Carole Miramont

Experience

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  Sony Electronics

  Jan 2001 - Jan 2002

  Sales Promotion Manager
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  Konica France

  Jan 2002 - Jan 2002

  Photo Product Manager
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  Ricoh Imaging Europe (ex-Pentax)

  Jan 2003 - Jan 2012

  European Head of Marketing and Communication

  - Defined the marketing and communication strategies for the EMEA region (28 countries).- Developed all ATL communication campaigns (TV, OoH, radio, press, web), from initiation to execution and retrospective.- PR: wrote English press releases, organized European events (Karl Lagerfeld attending one in Paris). - Website: implemented the European’s new content and design. Launched interactive videos and product mini-sites.- Branding: in charge of the project and implementation in the countries.- New European e-commerce website: defined the content/design brief, the communication strategy & planning (SEO, SEM, promotional emailing campaigns, affiliate marketing, native advertising, RTB, products sold in ‘white brand’)- Partnerships and Co-branding: launched limited-edition products (DC Comics, Marc Newson, Swarovski…)- Negotiated the European marketing/communication budget. Defined the split per country. Defined the KPIs, monitored and created reporting templates for the countries as well as delivered top-down information. - Managed 5 marketers and developers internally, and 28+ European Directors transversally.Results: Press reviews strongly increased in every country + Better brand consistency, increased brand-awareness. Proposed the idea of the 1st worldwide white digital SLR to Japan: has become the brand image of Pentax ever since.Substantial sales increase for targeted high potential distributors (Turkey, Russia, Nordic countries). Show less

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  Pentax France

  Jan 2006 - Jan 2009

  Communication and Marketing Manager

  - Defined the marketing and communication strategies for Pentax in France.- Developed all communication, events and PR tools. Managed 3 employees in Marketing and Training.Results: Within 4 years, we multiplied by 4 our turnover and market shares (from 2.5% to 11%, from the 7th to 3rd position).Being the best subsidiary in Europe, the European HQ was transferred from Germany to France, when I was offered the European Head of Marketing & Communication role, under the European COO. Show less

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  Accenture

  Jan 2015 - Jan 2018

  Senior International Consultant in Digital Marketing (life science industries)

  - International Account Management across time zones (70% of customers: US Novartis)- Project Management with creative, UX, developer teams- Consulting in digital marketing strategies

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  Doctor Inbound

  Jan 2018 - Sept 2024

  Head of Growth Marketing & Sales - Consultant & Coach

  Growth marketing & Sales have this objective @DoctorInbound: to act in a targeted way, optimizing both your budgets and your time. The advantage? Not only do you have more FUN selling and doing marketing, but your customers love you! Offering them solutions to their problems only when they are looking for it, on the right media, at the right price, with the right promotion, and the right message, is clearly the key to a win-win communication between your brand and them...and tremendous growth!Right up your alley? Let's chat today so I can help you with your business. How to contact me? 📱 +33 6 95 222 420 (available on 💬WhatsApp), 📞 get a free call back here: https://calendly.com/carole-miramont📧 or email me on carole.miramont [a]gmail.com.- ABOUT - Doctor Inbound is a freelance yet scalable growth marketing & sales agency, specialized in Tech. With 23 years of proven experience in Strategy, Marketing, Communication, Growth Marketing and Sales, Carole Miramont loves helping tech companies to thrive, at minimal costs. Fond of analytics and math, as well as creativity, she aims at finding the most nimble strategies for a brand to stand out in the long run, and exponentialise growth. References : Leanspace (Space PaaS, Strasbourg), MOM (Medical Organisation Management, Clinical Pathways Platform, Paris), 118 218 Dispo (Medical SaaS, Paris), ITDM Group (Web, Dev & AI agency, Mulhouse), Antares Interactive (Pharma tech events, Basel), Novartis via Accenture (Pharma, Basel & Dublin), Tillotts Pharma (Pharma, Basel area), Rainforest Respite (Respite for carers, Brisbane/Australia), TripleW Europe (Medtech, Paris), Perifit (Medtech, Paris), Devellyn (indoor geolocalisation for hospitals, Paris). Show less

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  Time for the Planet

  Jan 2021 - Jan 2024

  Supporter - shareholder

  Support the time-planet.com movement by visiting their site. It's incredible!

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  Arts et Métiers - École Nationale Supérieure d'Arts et Métiers

  Sept 2024 - now

  'Aeronautical & Space Project Management' Specialized Master Student