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Mona El-Kheshen

Mona El-Kheshen

Media Planner, Procter & Gamble (P&G) Detergents

Followers of Mona El-Kheshen6000 followers
location of Mona El-KheshenCambridge, England, United Kingdom

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  • Timeline

  • About me

    UNLOCK & EPN Co-Founder | Empowering Leaders with Smart Procurement for Growth Services | Women in Tech | Award Winner | Top 20 Women in MENA | Community Builder | Connect to Scale

  • Education

    • The American University in Cairo

      1998 - 2002
      Bachelor of Arts (B.A. Honours) Economics Honours

      Activities and Societies: Model United Nations (MUN) Secretariat (Cairo and New York). Selected to Preside over the final General Assembly session (composed of several hundred delegates) at the United Nations headquarters in the NMUN 2001 conference. Parents Association Cup Finalist (selected for outstanding academic achievement and extra-curricular activities throughout the 4 years of under-graduate studies).

    • University of Cambridge

      2005 - 2006
      Master of Business Administration (M.B.A.)

      Studied Masters of Business Administration (MBA) at the Judge Business School. Director's Scholarship Recipient. Selected to represent my cohort group in an article in The Independent about the Judge MBA students.

  • Experience

    • Starcom

      Aug 2002 - Jul 2004
      Media Planner, Procter & Gamble (P&G) Detergents

    • Cadbury plc.

      Jul 2004 - Aug 2005
      Brand Manager, Sugar & Gum

    • Johnson & Johnson

      Aug 2006 - Nov 2009

      Recruited as part of the Johnson & Johnson Global MBA Recruitment Program in Orlando.- Hired a new advertising agency and re-branded VELCADE (a multiple myeloma drug and a leading product in the Janssen-Cilag Oncology portfolio).- Rolled out new branding guidelines, communications and advertising across the EMEA region.- Introduced new regional advertising visuals with a "Stop and Look Response" of 89% vs. the industry average of 65%.- Managed the VELCADE conference presence and booth design and implementation at key regional and international conferences including the Annual Society of Hematology (ASH) conference in the USA. Show less

      • Brand Manager, Oral Care

        Nov 2007 - Nov 2009

      • European Product Manager, Janssen Cilag Pharmaceuticals (J&J)

        Aug 2006 - Nov 2007

    • Freelance

      Jan 2010 - Dec 2015
      Strategic Marketing Consultant

      Strategic Marketing Consultant services for a number of small and medium sized companies.

    • Cole-Parmer

      Jan 2016 - Sept 2020

      • Marketing Director, EMEA

        Oct 2019 - Sept 2020

      • Marketing Lead, EMEA

        Oct 2017 - Sept 2019

      • Marketing Communications Manager, Kinesis (part of Cole-Parmer)

        Jan 2016 - Oct 2017

    • EPN

      Mar 2019 - now
      Co-Founder & CEO

    • UNLOCK

      Dec 2020 - now
      Co-Founder & COO

  • Licenses & Certifications

    • Adwords Search

      Google, Social Marketing Tools
      Aug 2016
      View certificate certificate

    • Human Resource Management - Level 5

      CIPD
      Nov 2015

    • Trustworthy Generative AI by Vanderbilt University

      Coursera
      Mar 2024
      View certificate certificate

    • Data Analytics for Decision Making

      University of Cambridge
      Dec 2019

    • Google Analytics Training

      Jellyfish Online Marketing
      Jun 2017

    • Email Marketing Cerfified

      HubSpot Academy
      May 2017
      View certificate certificate

    • Prompt Engineering for ChatGPT by Vanderbuilt University

      Coursera
      Mar 2024
      View certificate certificate

    • Jellyfish Training Google Ad Words Standard Certificate

      Jellyfish Online Marketing
      View certificate certificate

    • Facebook Certified Community Manager

      Facebook
      Dec 2020
      View certificate certificate