Tim Searle

Experience

• 

  The Knowledge Academy

  Jan 2015 - Apr 2015

  Digital Campaign Strategist

  Working as a member of the digital marketing team focussing on PPC ad campaign creation and maintenance. Since being hired I have lead projects aimed at designing and implementing specialised landing pages, using A/B testing to create pages which are most effective at generating enquiry forms for the sales teams.

• 

  123-reg

  Apr 2015 - Sept 2017

  Creating and managing PPC marketing accounts for a wide variety of businesses. Duties include:- Ensuring the client understands how paid marketing works, as well as what they should expect to achieve with their campaign- Create all aspects of the campaigns, including keywords and ad copy- Provide clients with regular reports on campaign performance- Optimise campaigns using bid maintenance and A/B testing- Provide advice on other matters such as landing page and SEO optimisation Show less

  • Team Lead of Account Management

    Feb 2016 - Sept 2017

  • PPC Key Account Manager

    Nov 2015 - Feb 2016

  • PPC Account Manager

    Apr 2015 - Nov 2015
• 

  AppScatter

  Sept 2017 - Jul 2018

  Digital Marketing Manager

  • Marketing Automation - implementation and management of HubSpot including; landing pages, emails, workflows, database management and reporting• Paid Social - strategy and implementation including; persona analysis, audience building, ongoing optimisation• PPC - managing global campaigns including the planning, development, optimisation and reporting• SEO - strategy, development & site optimisation• Working with design team to create landing pages, email campaigns and digital ads• Maintaining and reporting on Google Analytics• Weekly reports & analysis of KPIs for management Show less

• 

  Bark.com

  Jul 2018 - Jan 2019

  Performance Marketing Specialist

  • Monitor and optimise campaigns across UK and America including bid management, keyword research, bid adjustments, ad creation and search term analysis• Routinely run A/B tests to identify optimisation opportunities• Research new categories based on search volume and predicted profitability• Create models to produce actionable data to improve campaigns at scale

• 

  World of Books

  Jan 2019 - Mar 2021

  Performance Channel Manager

  Key responsibilities:• Maintain a strong relationship with third party paid search agency, discussing strategies to optimise and grow accounts• Track, report and analyse website analytics and PPC initiatives and campaigns• Monitor ROAS targets and campaign budgets, ensuring spend is being allocated effectively• Monitor and optimise ASO and paid install campaigns for sister company’s “Ziffit” app

• 

  Vervaunt

  Mar 2021 - Aug 2024

  • Leading on strategic best practices across the agency, especially in how to design and deploy effective testing structures and in how to make creative intelligence tangible and actionable• Conceived and briefed new tools for the agency tech offering, including a competitor sale tracker, key product stock monitor, ad creative reporting and a tool to dynamically augment product images for DPA campaigns• Developed a strong partnership with Meta, including orchestrating testing staged across 15 accounts, the successful management of multiple MRI’s, speaking at Meta webinars and being invited to give direct feedback to Meta engineers on features such as events manager and catalogues• Continued to grow the team, managing recruitment and development of staff as well as the onboarding of new clients Show less

  • Account Director

    Apr 2023 - Aug 2024

  • Junior Account Director

    Oct 2022 - Apr 2023

  • Senior Paid Media Manager

    Mar 2021 - Oct 2022
• 

  Luminor Marketing Consulting

  Aug 2024 - now

  Ecommerce Marketing Consultant