Leah Holden

Experience

• 

  Daniel Bedingfield

  Jan 2011 - Jun 2011

  Online Intern

  Using social media such as Twitter and Facebook to collect and maintain a strong fan base.

• 

  Oxfam

  Nov 2011 - Jun 2012

  Oxfam Festival Fashion Intern

  • Sorting Clothes for appropriate festivals• Customer profiling• Listing and photographing around 50 a 100 items a dayonline on the oxfam site• Identifying trends in items each month

• 

  Krone UK

  Apr 2014 - Nov 2019

  - Creation of social media presence gaining over 100k followers on Instagram organically. This led to coaching our Head Office in Germany, our other global affiliates and our customers on how to improve their presence online and create a brand image. - Artwork development and design for adverts, booklets, online media and large scale print in line with the annual marketing plan using Adobe Photoshop, InDesign and Illustrator.- Planning, booking and liasing with publications for copy and advertisements- Merchandising - designing new products, stock keeping through SAP, improving distribution and sales, sourcing advertising opportunities and organising a merchandise shop presence at all major trade shows e.g. LAMMA. - Web design - Creation of product teaser website - www.bigjustgotbetter.com, creation of online shop through Shopify (www.krone-uk.com/shop) and creating a website for KRONE owned dealership KFS (www.kfs-uk.com)- Event Planning - Conferences, Agricultural Trade Shows- Online Content - Content creation for www.krone-uk.com ensuring fresh content is published and shared across other channels to increase traffic to the website. - Email Marketing - B2B and B2C through Mailchimp- Maintenance of the company's CRM system through Act! using data to create targeted communications and increase sales leads. - Social Media Management - Facebook, Twitter, LinkedIn, Instagram, YouTube - Content creation, scheduling through Hootsuite, monitoring analytics and improving engagement- Management of Client Loyalty Scheme - liaising with customers and updating database- General admin responsibilities Show less - Assisting in planning, executing and evaluating the online and offline marketing activity.- Artwork design using Adobe InDesign and Photosho- Liaison with industry publications to publish our advertisements. - Management of the company merchandise range selling to Krone dealerships, the general public and at trade shows. Creation of a website to showcase the merchandise driving more sales. - Working alongside the marketing manager to plan and execute trade shows throughout the year. This includes everything from booking and planning the stand, logistics and accommodation to creating promotional material to promote the brand and improve the customer experience.- Management of the company's online presence through the use of social media (Facebook, Twitter, LinkedIn), measuring results and planning and executing a strategy to increase engagement and loyalty in customers.- Planning, creating and implementing relevant content onto the company website to drive web traffic, analysing success and usage through Google Analytics working with colleagues based at Krone Germany.-Responsible for the company's loyalty scheme to reward salesmen by liasing with dealerships, stock control and third parties.- Admin responsibilities including booking flights and hotels for all employees. Show less

  • Marketing Coordinator

    Apr 2015 - Nov 2019

  • Sales and Marketing Administrator

    Apr 2014 - Apr 2015
• 

  Thornton & Ross

  Nov 2019 - now

  Responsible for strategic direction of 5 consumer dermatology brands (including the No.1 brand in foot skincare) ensuring all key performance indicators are met through implementation of the brand plans and NPD pipeline. - Working collaboratively with both internal and external stakeholders such as Sales, Finance, Supply Chain, Development, Regulatory and external agencies.- Delivering short and long-term volume, turnover, profit and brand equity growth in line with the brand and category strategy.- Monitoring and sharing performance of brand portfolio and the success of initiatives, recommending actions to strengthen the brands.- Managing the marketing budget and contribution across the 5 brands.- Leading a team through the NPD process (across skincare brands Flexitol & Cetraben) from concept to launch to deliver innovation that will grow brand share. Show less

  • Brand Manager

    Sept 2021 - now

  • Assistant Brand Manager

    Nov 2019 - Sept 2021