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Erick Romo Cortes

Erick Romo Cortes

Lead Hand

Followers of Erick Romo Cortes101 followers
location of Erick Romo CortesHamilton, Ontario, Canada

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  • Timeline

  • About me

    Seeking roles within marketing or fitness/sports industries.

  • Education

    • Technological University of the Shannon

      2023 - 2024
      Bachelor's degree Business Studies - Marketing and Management Second Class First Grade Honours (3.6 GPA)

      Developed knowledge of the laws regulating commercial transactions, contracts, employment practices, and the sale and advertising of goods and services to ensure business practices comply with legal standardsConducted extensive research on the development of BRICS for the completion of the final year thesisEvaluated and implemented marketing strategies in international contextsGained a comprehensive understanding of strategic management, including environmental and industry… Show more Developed knowledge of the laws regulating commercial transactions, contracts, employment practices, and the sale and advertising of goods and services to ensure business practices comply with legal standardsConducted extensive research on the development of BRICS for the completion of the final year thesisEvaluated and implemented marketing strategies in international contextsGained a comprehensive understanding of strategic management, including environmental and industry analysis, and organizational capability assessment which contributed to making informed strategic decisions that consider macro and micro-environmental factorsCritically analyzed, planned, and executed strategic marketing decisions that enhanced competitive advantage and financial performance Show less

    • Mohawk College

      2019 - 2021
      Diploma of Education Business Marketing Honour's Graduate (4.0 GPA)

      Simulated Social Media Marketing Campaign• Managed budget allocation for content creation, content promotion, and influencer bookings• Ranked 15/79 participantsSimulated $50K Digital Marketing Campaign:• Conducted keyword research, crafted compelling ad copy, implemented A/B testing for ads, created landing page wireframes, performed basic on-site SEO, and executed successful marketing campaigns• Generated over $213,000 in sales revenues, over 226,000 impressions, and… Show more Simulated Social Media Marketing Campaign• Managed budget allocation for content creation, content promotion, and influencer bookings• Ranked 15/79 participantsSimulated $50K Digital Marketing Campaign:• Conducted keyword research, crafted compelling ad copy, implemented A/B testing for ads, created landing page wireframes, performed basic on-site SEO, and executed successful marketing campaigns• Generated over $213,000 in sales revenues, over 226,000 impressions, and over $22,000 in profits• Ranked 3/65 in revenues, 1/65 in impressions, and 7/65 in profitsSimulated International Marketing Campaign: • Assessed and identified market opportunities• Implemented strategies to reduce shipping overhead • Monitored and adjusted for exchange rate fluctuations • Developed, advertised, and sold products to specific market segments• Determined MSRPs and allowances for each SKU• Ranked 2/10 groups by selling 1.77B units, $2.14B in unit sales, and generating $188.2M in profits Show less

    • Mohawk College

      2021 - 2022
      Advanced Diploma Business Administration - Marketing Honours Graduate (4.0 GPA)

      Graphic Design and Web Development • Brochure, Poster, Infographic, and Magazine Design: Proficient in creating diverse print and digital materials using Adobe InDesign• Image and Icon Manipulation: Skilled in enhancing and modifying visuals through Adobe Illustrator and Photoshop• High-Fidelity Wireframing: Experienced in developing detailed wireframes utilizing Adobe XD and InVision• Website Development: Successfully designed, developed, and launched a website using WordPress

  • Experience

    • Voortman Bakery

      Mar 2016 - Aug 2021
      Lead Hand

      • Supervised a 16-person crew, overseeing assignments to achieve sanitation goals effectively• Provided support in conflict resolution and technical assistance for machinery to optimize team performance• Trained new hires in adherence to cleaning standards and protocols through clear and effective communication

    • City Of Hamilton

      Feb 2017 - Jun 2017
      Administrative Assistant

    • Nando's PERi-PERi North America

      Jun 2018 - Mar 2019
      BOH/FOH

      • Thrived in a fast-paced environment ensuring timely cooking and delivery of food• Delivered exceptional customer service while seating and attending to patrons

    • Focus on Youth, Inc.

      Jul 2018 - Aug 2018
      Summer Camp Counselor

      • Supervised and engaged children aged 6-14 in a variety of activities, including activities, games, movies, and sports such as soccer, basketball, kickball, and dodgeball• Managed conflict resolution between youth to maintain a safe and supportive environment at all times

    • Pathways to Education Canada

      May 2021 - Aug 2021
      Alumni Marketing Intern

      Responsibilities • Collaborated across departments to support daily alumni relations programming, while serving as a liaison for both internal and external stakeholders• Co-facilitated diverse alumni events • Curated and delivered content for monthly alumni newsletters using HubSpot, managed database inquiries via Outlook, and assisted the marketing team in launching the fall campaign• Managed content creation and engagement on Facebook and Instagram platforms• Provided frontline customer support using ZendeskAchievements• Selected as a panelist to discuss youth advocacy and systems change• Filmed to deliver strategic messaging to key stakeholders Show less

    • Mohawk College

      Sept 2021 - Apr 2022

      • Analyzed the client's marketing environment to identify opportunities and challenges• Identified key target markets and determined optimal market positioning for the client's products• Developed a comprehensive marketing plan tailored to the client's needs • Successfully presented and had the marketing plan selected by the client for implementation into their current business practices • Conceptualized, organized, and executed a successful trivia night event• Under a budget constraint of $0, strategically secured a venue, enlisted a skilled host, and sourced prizes• Amplified sponsor visibility and community engagement for Grain & Grit Beer Co.

      • Marketing Consultant

        Jan 2022 - Apr 2022

      • Project Manager

        Sept 2021 - Dec 2021

    • JAM Sports Management

      Apr 2022 - Aug 2023
      League Ambassador

      • Engaged with members to ensure an exceptional experience before, during, and after games• Established and maintained strong relationships with vendors, facilities, and the community to support brand growth• Enforced league rules and promoted sportsmanship to ensure safe and fair play during games

    • Orangetheory Fitness

      Sept 2022 - Dec 2022
      Sales Associate

      • Established and maintained an effective referral program to increase membership growth• Maintained accurate records using established OTF sales systems• Conducted daily telephone inquiries, follow-up calls, and customer care calls to ensure member satisfaction• Represented the brand via B2B outreach and participation in trade shows• Led OTF studio tours with prospects, successfully converting them into new members • Participated in workouts with members to build strong, long-lasting relationships• Processed accurate cash and credit card transactions• Responded promptly to member requests, inquiries, and concerns to ensure a high level of service• Properly onboarded all new OTF clients using client intake forms and membership agreements Show less

    • Columbia International College

      Nov 2022 - Sept 2023
      Activities Instructor

      • Developed, promoted and implemented a variety of student workshops, clubs and activities• Participated in weekend programs and supervised student trips, ensuring safety and engagement• Supervised students during gym drop-in activities, ensuring a safe and inclusive environment • Oversaw the safety and well-being of students, addressing any concerns promptly and effectively• Promoted a balanced approach to life, emphasizing academic, social, emotional, and physical well-being

    • Continental Carbon Group

      Jan 2023 - Aug 2023
      Marketing/Project Coordinator

      Responsibilities• Led the development of e-blasts, coordinating design with the agency and scheduling via Zoho CRM• Created and managed monthly LinkedIn social media calendars in collaboration with the agency• Updated and maintained CCG's website as needed with agency support• Proposed initiatives to enhance company brand awareness• Assisted in project tasks, budget estimation, customer service, and delegation of site deliverables• Produced spec sheets, case studies, and promotional materials for CCG's products and services • Established and refined internal marketing proceduresAchievements • Successfully expedited the website launch taking it live within three weeks of joining, ahead of the original August 2022 schedule • Gained the owner's confidence to direct marketing strategies and operations, serving as a consultant for optimal marketing approaches• Organized and managed a social event with 108 business clients, achieving a 90.76% attendance rate• Managed CCG's newsletters of 400+ contacts, achieving an average open rate of 26.7%• Increased monthly website traffic, averaging 907 usersLinkedIn Analytics• Grew followers from 721 to 1032, a 43.13% increase• Achieved 9.3k impressions in Q1 (38.5% increase) and 14k impressions in Q2 (45.7% increase)• Maintained a 7.34% engagement rate (ER) in Q1 (28.6% decrease) and increased it to 8.4% ER in Q2 (14.5% increase)• Generated 288 clicks in Q1 (28.4% decrease) and 595 clicks in Q2 (106.6% increase)• Recorded 74 shares in Q1 (39.6% increase) and 98 shares in Q2 (32.4% increase) • Garnered 392 reactions in Q1 (30.2% increase) and 631 reactions in Q2 (61% increase)• Top posts achieved engagement rates of 33.83%, 25%, and 20.45% Show less

    • Spartan Stamina

      Aug 2023 - Sept 2023
      Digital Marketing Consultant

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Erick Romo Cortes
      Second Class First Grade Graduate Technological University of the Shannon Oct 2024 Graduated with a 2:1 grade for my Bachelor's of Business Studies in Marketing and Management.
    • Awarded to Erick Romo Cortes
      Final Year Thesis Technological University of the Shannon Aug 2024 Achieved a final grade of 1:1 on my Final Year Thesis
    • Awarded to Erick Romo Cortes
      Honour's Graduate Mohawk College Apr 2022 This distinction of Honours Graduate is conferred on graduates who:• Achieve a Weighted GPA greater than or equal to 85% (A-) on completion of a specified Program of Studies • Have no failed grades within the time frame established by the School with academic responsibility for the program.• I achieved an 88% GPA for my Business - Marketing Diploma and a 90.4% GPA for my Business Administration - Marketing Advanced Diploma
    • Awarded to Erick Romo Cortes
      Marketing Consultancy Team Winner Janice Long - Marketing Consultancy Practice B Apr 2022 Our team's marketing plan was selected by the client to implement into their business practices.

  • Volunteer Experience

    • Kitchen Staff

      Issued by De Mazenod Door Outreach on Jul 2025
      De Mazenod Door OutreachAssociated with Erick Romo Cortes

    • Junior Leader - Volunteer

      Issued by CityKidz on Jun 2013
      CityKidzAssociated with Erick Romo Cortes

    • Associate Athletic Coordinator

      Issued by Omnikin inc. on Jun 2021
      Omnikin inc.Associated with Erick Romo Cortes