Balthazar Breij

Experience

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  Lucas Bols B.V.

  Jan 2010 - Jan 2011

  My responsibilities were working with the Bols brand in the Mirror bar, representing the brand to all our guests with in depth explanation of all the products increasing brand awareness to increase of sales and revenue. In this role I was assisting the Senior instructors educating starting bartenders in receiving the best possible training using the Bols brand creating brand awareness.

  • Junior Bartender

    Jan 2010 - Jan 2011

  • Assistant Instructor

    Jan 2010 - Jan 2011
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  Renaissance Amsterdam Hotel

  Jan 2011 - Jul 2011

  Bar Manager

  Managed bar area including cocktail design and menu, inventory, regulation compliance and high quality customer relationships to increase bar restaurant value.

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  Little Buddha Amsterdam

  Jul 2011 - Apr 2012

  Head Bartender

  Leading role including cocktail design and menu, inventory and high quality customer relationships to increase bar restaurant value.

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  Last Minute Bartenders

  Nov 2012 - Dec 2013

  Event Manager

  My responsibilities were taking a leading role in organising events of all kinds across Southern Australia, including menu development and organising the realisation of bars on private properties for exclusive receptions.

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  Liquid Infusion Mobile bar service

  Nov 2012 - Dec 2013

  Event Manager

  My responsibilities were taking a leading role in organising events of all kinds across Southern Australia, including menu development, social media upkeep, organising the realisation of stands on conventions for promotional purposes of the liquid infusion brand.

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  European Bartender School

  Apr 2014 - Aug 2017

  Instructor & Content Manager

  Managed content and social media channels; my responsibilities consisted of constant daily social media upkeep, using various channels like Instagram and Facebook acquiring more followers resulting in higher brand awareness and more revenue. Other tasks included social media campaigns, professional photography and editing, content and blog writing all for promotional purposes. Furthermore, educating and helping to create syllabi to test future bartenders to become professional cocktail bartenders behind the bar, executing daily masterclasses and trainings for large groups. Show less

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  Rotisserie Amsterdam

  Sept 2014 - Jan 2016

  Consulting Partner

  Responsible setting bar up from conception, such as interior planning, menu development, POS set up, SOP writing, social media and content management. Furthermore, setting up master classes for staff educating them about various spirits and classic cocktails.

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  World Flair Association

  Jul 2015 - Mar 2018

  Grading Manager

  As a member of the WFA, I am in charge of grading and implementing flair bartending in The Netherlands and St. Martin. I have also taught many future bartenders and graded their flair bartending techniques.

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  World Class Room

  Sept 2017 - Nov 2018

  Bar Manager

  Considering the limited seating in the bar, my responsibility is to create an interactive and intimate experience for the patrons. My responsibilities include menu development, daily social media management, content management. Also, being the liaison between Diageo and World Class Room- making sure branding is up to par and scheduling specific trainings/workshops.

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  Pigs & Punch

  Sept 2017 - Nov 2018

  Assistant Bar Manager

  Managed bar area including cocktail design and menu, inventory, regulation compliance and high quality customer relationships to increase bar restaurant value. Furthermore, advertised and marketed the bar via social media management and content creation.

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  Salmuera

  Nov 2018 - Nov 2019

  Bar Manager
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  Rum Barrel West

  Nov 2019 - now

  Co-Owner

  Our very own Caribbean Rum bar, serving some of the most exclusively available Rums and mixing and blending the best Tiki and Classic Rum cocktails!! #rumbarrelwest

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  The Lucas Bols Company

  Nov 2024 - now

  Brand Educator

  At The Lucas Bols Company it is all about creating great cocktail experiences around the globe. As Masters of Taste we combine over four centuries of craftsmanship and heritage with our creative spirit of Amsterdam to discover new flavours and cocktails. This allows us to build leading cocktail and spirit brands.Our key assets are our three premium Global Cocktail Brands (Bols, the World's First Cocktail Brand, Passoã and Galliano) and our portfolio of regional liqueurs and spirits brands. The Lucas Bols Company is active in over 110 countries worldwide. The Bols brand includes the number one liqueur range globally (not including the US). We are also the world’s largest player in the genever segment, and our portfolio of brands includes the number-one passion fruit liqueur Passoã and the ultra-premium Tequila Partida brand. Show less