Alessandra Azevedo

Experience

• 

  Secretaria de Estado de Turismo de Minas Gerais

  Mar 2011 - Nov 2011

  Intern
• 

  Secretaria de Estado de Turismo de Minas Gerais

  Feb 2012 - Aug 2019

  • Director of Research and Statistics

    Apr 2019 - Aug 2019

  • Tourism Analyst

    Feb 2012 - Apr 2019
• 

  Turismo 360 Consultoria e Raízes Turismo e Desenvolvimento Local

  Jan 2013 - Dec 2016

  Consultant
• 

  Take Blip

  Aug 2019 - Dec 2020

  Role: Responsible for collaborating directly with clients to define requirements, assess usability, and develop conversational flows for chatbots, ensuring the best experience for users while aligning with business strategies.Delivered:- Collaborating directly with clients to create conversational flows that reflect business needs, meet strategic objectives, and are enjoyable for users;- Collaborating with multidisciplinary teams, including software engineers and product designers, to deliver user-centric solutions;- Continuously assessing product usability, ensuring a fluid and intuitive experience for end users. Show less Role: Responsible for ensuring the regularity of accounts receivable, contributing to the preparation of financial reports and acting as a focal point in customer relations, ensuring alignment and efficiency in financial processes.Delivered:- Proactive management of accounts receivable, focusing on ensuring cash provisioning and minimizing defaults;- Direct collaboration with the legal department to ensure financial compliance with contracts and agreements made together;- Direct collaboration with the accounts payable team, ensuring a healthy cash flow aligned with the company's demands. Show less

  • UX Writer | Conversational Designer

    Apr 2020 - Dec 2020

  • Financial Analyst

    Aug 2019 - Apr 2020
• 

  BS2 Hub

  Dec 2020 - Oct 2021

  Product Manager

  Role: Responsible for the strategic management and development of the chatbot, the main communication channel between customers and the bank, with a focus on optimizing the user experience and generating measurable results. Working in partnership with the Customer Success team to identify customer needs and pain points to create solutions that add value to the business.Delivered:- Complete leadership in the development of the chatbot service tree, resulting in a reduction in overflows in the first three months after implementation, maintaining an NPS of 4.2 (scale of 1 to 5);- End-to-end management in the creation of new flows aimed at the Investments area, reducing the number of overflows and promoting greater efficiency in service;- End-to-end management in the creation of new flows aimed at unexpected chatbot behaviors (errors, for example), to reduce negative experience, user anxiety and the need for unnecessary human intervention;- Continuous collaboration with cross-functional teams to align deliveries with the bank's strategic goals. Show less

• 

  Sinch

  Oct 2021 - Aug 2022

  Product Manager

  Role: Responsible for acting as a strategic link between the development team and the client, ensuring the delivery of effective solutions that meet business expectations and provide exceptional user experiences.Delivered:- Full leadership in the creation and implementation of the chatbot for Big Brother Brasil 22, the biggest reality show in Brazil, impacting thousands of unique users and achieving a high number of opt-ins;- Direct partnership with TV Globo, the main open television channel in Brazil, and Globoplay, Grupo Globo's streaming platform, to develop interactive and innovative content related to soap operas, series, films and new releases, strengthening engagement with the audience;- Collaboration with teams specialized in artificial intelligence to integrate new technologies into the chatbot, optimizing its evolution and usability. Show less

• 

  Codenuts

  May 2022 - Oct 2023

  Product Owner

  Role: Responsible for translating customer needs into technological solutions aligned with the proposals of the technology and design team, always prioritizing experiences that meet user needs.Delivered:- Leadership of the entire process, from discovery to delivery, for the development of a relationship application, ensuring strategic alignment and value to the user;- Active participation in the creation of conversational flows for chatbots aimed at the health and food sectors, promoting more fluid and optimized interactions for end users. Show less

• 

  Casas Bahia Tecnologia

  Aug 2022 - now

  Role: Responsible for developing digital products linked to the Technical Assistance Department (DAT), with a focus on operational efficiency, cost reduction and consolidation of the technical assistance service as a reference in Brazil.Delivered:- Coordinated the implementation of a technical management system in 3 new locations, resulting in significant reductions in operational and freight costs;- Responsible for reducing the number of incidents related to the DAT system, improving reliability and the experience of internal users;- Responsible for working together with product designers to understand user needs through research. Show less Responsible for continuously improving operational flows related to the process of receiving goods at Casas Bahia warehouses, ensuring operational efficiency and cost reduction in line with best logistics practices.Delivered:- Led the implementation of a new warehouse management system to replace the legacy system in 11 distribution centers throughout Brazil, including the largest distribution center in Latin America, located in Jundiaí/SP;- Responsible for reducing the number of incidents related to the inbound process, improving reliability and the experience of internal users;- Responsible for working together with product designers to understand user needs through research. Show less

  • Product Manager - Technical Assistance Department

    Aug 2024 - now

  • Product Manager - Warehouse Implementation

    Aug 2022 - Aug 2024