Komal Ranka

Experience

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  Pehchan

  Jun 2014 - Nov 2014

  Business Development Executive

  •Design and develop the company’s website. •Design and implement of Social media marketing plan •Lead exhibitions and trade promotion events•Generate leads for new long term accounts and maintain new business relations.

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  Toucch swacch

  Aug 2015 - Mar 2016

  Co-Founder

  An app based social entrepreneurship model inspired by Narendra Modi's 'Swach Bharat Abhiyan' with the aim of creating cleaner and healthier lifestyle for the citizens, an alternative and flexible source of income for our cleanliness partners and there by contributing towards a healthy and happy society.The idea was introduced at a college entrepreneurship competition where we successfully persuaded the investors to back the cause.Roles and responsibilities • Conceptualized and developed an app based, aggregator business model for waste management. • Coordinated with BMC and other stakeholders to conduct beta testing in the market. • Organised social media marketing and on field marketing campaign to gain momentum in the hearts of the citizens Show less

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  Hector Beverages

  Dec 2016 - Apr 2017

  Winter Intern

  Conducted on-ground promotional events to drive awareness about the product and performed product sampling basis the region and target customers to generate sales

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  Mitashi Edutainment Private Limited. (Mumbai Base Co.)

  May 2017 - Jun 2017

  Summer Intern

  •Design and implement GTM strategy, ATL and social media marketing, trade promotions•Curate content for product catalogue- online and offline, develop product usage videos.•Implement In-store branding for dealers across India

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  Axis Bank

  Jun 2018 - Nov 2021

  Product Manager- Loyalty

  Loyalty Program Migration, Managing Customer experience for pan bank loyalty program, Product development and launch of new redemption avenues, driving revenue through strategic merchant partnerships and optimizing processes to implement industry best practices.

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  Kotak Mahindra Bank

  Nov 2021 - Nov 2022

  Senior Manager

  Debit card activation and retention, GTM for co-branded cards and managing regulatory projects

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  ConSoul LLP

  Mar 2023 - now

  Management Consultant

  Leading all things growth marketing- onboarding, engagement, retention, referral, a/b testing, loyalty & gamification and in-app experience for brands across industries from fashion retail to OTT platform.