Jawad Tabache, MSc

Experience

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  HEC Montreal

  Jan 2012 - Jan 2013

  Graduate Student
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  Oldcastle

  Dec 2012 - Jun 2013

  Market and Product Validation Analyst / R&D

  Gain Market insight from various professionals in the building industry (contractors, architects and designers) in order to validate new product launchesWork and assist various teams (Sales, Marketing, Engineering and Design) during each product development phase. Obtain, enter and analyze information in order to submit validation reports on each project.Organize Showcase events and ship materials to venues across the Continental US and Canada.

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  Dancecode Talent Agency

  Jul 2013 - Sept 2013

  Marketing Coordinator

  Project management/ CRM, Communication Strategy (Medias, Venues, Organizers and Corporate Sponsors)Marketing activities/ Events promotion, Field Team Training, and Event Branding (We Art festival) Market analysis and strategies in function of Sales Forcasting and budget monitoringSocial Network Monitoring, Sponsorship Strategy Implementation

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  Independent Contractor

  Sept 2013 - now

  Freelance Marketing Consultant

  Marketing Plan & Communications Strategy Development for a Client in the Video Games IndustrySocial Media & Television Ratings Impact report for a Movies/Television Production CompanyMarketing Analysis & E-Marketing Strategy Planning for a Marketing Agency ClientBrand Experience & Event Marketing for a Digital Arts Collective Corporate Events Organization & Planning for a Marketing Communications Agency ClientInternational Market Studies, Competitive Intelligence Gathering and Client Segmentation studiesHire and Manage Community Managers, Plan, Establish Best Practices Oversee Online Communications Plan & Execution (Website, Blogs and Social Media)Implement Market Penetration Strategy and Define KPI'sSocial Networks, Lead Development, CRM, SEO-SEM and E-marketing reports and Strategic Planning, Monthly Sales (DAU-MAU, ARPU-ARPPU), Cost and Goals Oversight Marketing Plan & Coordination, SEO Metrics, Analysis & Social Media Management, Social Network Impact Studies, Social TV and Television Ratings StudyBranding Management, Event Branding & Engagement Strategy Tools used : Confluence, SPSS, Hootsuite, Quintly, Prezi, Gliffy, Adobe Photoshop, Adobe InDesign, Pro Tools, Ableton, FinalCut Pro, AppData, Google Analytics, Google Adwords, Facebook Ads, Facebook Insights, MS Office, Event coordination, Relational Marketing, Public Relations, Press Relations, Brand Management Show less

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  Conglom inc

  Jul 2014 - Feb 2016

  Marketing and Communications Manager

  Redesign and optimization of Corporate website, LED lighting products website, Wine goods subsidiary website and E-commerce platform.Search Engine Optimization and Marketing (SEO-SEM)Social media strategy and benchmarking (Metric reporting)Creation of marketing tools (digital & print) for sales, business development, and product development managers Promotional video production Promotional programs coordination (B2B-B2C)

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  Schluter Systems

  Feb 2016 - now

  Retail Marketing Manager

  Develop, create and implement Marketing and Visual Merchandising strategies that help customers understand our product line, and promote the Schluter Systems brand image, with the end purpose of increasing sales.Manage vendor partners and develop strategical processes and standards, Drive and influence cross-functional partners (eg: Marketing, R&D, Retail Sales, Vendors and Logistical depts.) to ensure speed and interconnected communication. Leverage customer insights, industry trends and retail best practices in order to develop new marketing campaigns.Assist regional Sales Teams and Territorial Managers across Canadian and American markets through the creation of marketing campaigns and marketing collateral. Develop untapped market opportunities and drive their respective creative and innovative solutions.Participate in line reviews, kick-off meetings, customer insight groups sales meetings and other related meetings to develop strategies pertaining to product specific needs of the retail partners.Develop new retail marketing strategies related to in-store product display and generate product offerings and planograms (POG) to retail partners. Show less