Chris Garrett, MBA

Experience

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  Direct Supply

  May 2002 - Feb 2006

  Account Manager - Assisted Living Division

  -Responsible for WI and IL territory Assisted Living Homes Healthcare equipment sales-Outbound Phone Activity

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  Harley-Davidson Motor Company

  Feb 2006 - Jan 2019

  - Responsible for collaboration with U.S. GM sales team in executing and supporting the GM product portfolio, vision and strategy to drive business results- Optimize the product line-up in support of business strategies and goals, and participating in the optimization of the global Life Cycle Plan- Work with U.S. leadership to articulate business problems for which the product groups can offer up a range of options to address- Identifying and anticipating U.S. customer-led product needs, issues and opportunities and channeling those through the Product Planning team to provide solutions Show less Integrated Business Communications•Manage the collaboration of multiple business units to identify key messages, including day-to day corporate strategy to influence best practices and continuous improvement within U.S. dealer network, while following the communication standards•Lead a team to deliver multiple communication series (Sell Well Videos , U.S. Update and Road Warrior Radio) featuring leaders within the United States to drive Regional and Market initiatives to the dealer and field level•Responsible for the development, creation and continuous improvement of Pre-Read documents for the Executive Forums, Town Halls and the Motorcycle Leadership Team (MCLT)•Achieved a Black Level Award for HDI Continuous Improvement for Process Improvement of Executive Forum and Town Hall in 2014U.S. Marketing Operations•Collaboration with regional stakeholders, Go-To Market, P&A, GM, Legal, and HDFS, for annual seamless launch of New Vehicles and Products to all global HDMC dealers•Co-Lead the “Street Meeting in a Box” initiative to ensure awareness and knowledge of Street remained high before and after U.S. retail launch•Integrated the H-D Retail Fundamentals into all business focused communications – Seasonal Retail Integration Videos, Podcasts and dealer letters to align our U.S. Dealers with our best practicesU.S. Field Operations•Attended the 2014 Harley-Davidson Leadership Summit in Beijing, China – developed and honed leadership skills and practices•Key team member of the promotion Battle for Milwaukee: Retail Revolution and 2014 Cruiser Promotion to drive incremental sales in P&A and GM at dealership level by collaborating with internal stakeholders•Created a new medium for Field team to receive communication – Road Warrior Radio – Podcast Application for iPhones to listen in their car Show less Field Sales - District 27-Communicated with 18 dealers to identify areas of improvement and acceleration of Vehicle Sales, General Merchandise and Parts & Accessories retail sales-Participated with internal stakeholder teams: 4D's of Execution Implementation, Consolidation of Dealer Messages, and Technology Reporting and Data Integrity Team -Integral part in the development and implementation of dealers business strategy plans: dealer profitability, dealer customer service index, operational and process plans for all departments, inventory management and financial management-Partnered with internal teams such as Performance Consulting Pay for Performance, Collaborative Inventory Management, and CONNECT to improve dealership performance with the use and implementation of these programs -Responsible for approximately 3,500 Harley-Davidson Retail Units, $5+ Million in General Merchandise and $12+ Million in Parts & Accessories wholesale purchases-Attended Crucial Conversations: Tools for Talking When Stakes are High and Texas A&M Retailing Summit -Headlined in the first quarter 2010 Shop Talk for Tech Tips Seminar that I conducted with a dealer on Infotainment products (Zumo GPS, Boom! Audio prodcuts)-Master Level Certified in Harley-Davidson Univeristy: General Merchandise Sales- Professional Level Certified in Harley-Davidson University: Vehicle Sales and Parts & Accessories Sales Show less -- Parts & Accessories and General Merchandise Field Sales Rep for TX, OK,CO, LA, NM, KS,AR-Assist H-D Dealerships in Retail Performance Improvements - slow moving inventory, non moving inventory, merchandising, and training-Communicated with fifty plus dealers spread between six districts to identifying areas of improvement and acceleration of their General Merchandise and Parts & Accessories businesses-Conducted Leather, Riding Gear, Helmet Headset, Chrome, GPS, and Boom! Audio sales seminars to sales associates at dealership level to create an increase in department sales-Identified non-moving inventory in General Merchandise and Parts & Accessories with CIM and created/trained strategies to reduce non-moving inventory with dealership management-Analyzed Customer Service Index data and assisted in developing an action plan to address and create improvements to customer satisfaction-Awarded Retail Performance Manager of the Year (2009) for exceeding my General Merchandise and Parts & Accessories revenues Show less -Supported District Managers in the Field -Outbound phone sales to H-D Dealerships on Parts & Accessories and General Merchandise- Analyzed market wholesale purchases and retail sales activities and trends to provide insight for regional dealers and field sales to make better buying and selling decisions - Motivated dealer purchases and promotional participation with the use of analytical and sales skills through extensive product and dealership knowledge - Effectively communicated sales and promotional information to an assigned regional team, dealers, and internal stakeholders to enhance awareness surrounding Harley-Davidson sales, marketing, promotions, and support programs Show less

  • Product Planning Integration (Channel Manager) - General Merchandise - U.S. Region

    Apr 2017 - Jan 2019

  • District Sales Manager - U.S. Field Sales Rep

    Dec 2016 - Apr 2017

  • Global Core Consumer Segment - Marketing

    Jan 2016 - Jan 2017

  • North America Consumer Segment Lead, Core & Cause Marketing

    Aug 2015 - Dec 2015

  • Manager of Dealer Integrated Information - Field Operations

    May 2012 - Aug 2015

  • District Sales Manager - U.S. Field Sales Rep

    Sept 2009 - May 2012

  • Retail Performance Manager - U.S. Field Sales Rep

    May 2007 - Sept 2009

  • Sales Support Representative - Inside Sales Rep

    Feb 2006 - Jun 2007
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  Husqvarna Construction North America

  Jan 2019 - now

  Distribution District Sales Manager - Wisconsin/U.P. Michigan

  Responsible for all sales efforts targeted to Distribution Accounts, territory analysis, development, and sales growth of Concrete Cutting, Coring, Compaction, Concrete Placement and Surface Preparation products through Distribution Channels in Wisconsin and Upper Peninsula of Michigan .