Paulo Freitas

Experience

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  Textil Abril

  Nov 2008 - May 2014

  Marketing Manager

  • Responsible for the strategic analysis of the business, monthly and annual evolution, corrective actions, planning and consolidation.• Development of agency house, creation of new visual communication, institutional Re-Brand, studies of store expansion.• Marketing Budget Management. (monthly, quarterly and yearly)• Concept, creation and elaboration of seasonal promotional campaigns and internal marketing.• Preparation and production of product catalogs and seasonal campaigns.• Consolidation of partnerships and joint actions with large companies.• Social Media, Digital Content with the structuring of new ON and Offline channels.• Trade Marketing, monitoring of competitors' actions, market research.• Analysis and monitoring of sales and goals of all branches.• Attracting sponsorship and negotiating advertising contracts.• Events focused on presenting data and goals to all network managers.• Creation and development of an architectural project based on visual merchandising for physical stores.• Creation and development of complete branding of own brands segmented by clusters of each active market.• Evolution of the private label product line.• Analysis, purchase and branding development for imported products.• National and international trips, focused on trend research (USA and Europe), development of private label products for import (Hong Kong) and monthly visual merchandising analysis script for each BR branch.• Leadership and management of direct (SP branches) and indirect (SP branches, Minas and Goiás)• Direct interfaces with departments: Commercial, Import, Products, Controllership, Finance, Logistics and Expansion. Show less

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  Rimaq

  Sept 2014 - Nov 2017

  Digital Marketing Manager

  • Concept, Creation and elaboration of Seasonal ON and OFF Campaigns.• Strategic analysis of the Business, and the active market.• Optimization of digital channels, Social Networks and Digital Analytics.• Development of an Online/Offline Media plan and annual, quarterly and monthly Strategic Planning.• Management and Development of Adwords Campaigns, Display Networks, Email marketing, web marketing, Face Ads, Mobile mkt and Social Media.• Leadership, management and people development.• Data management and CRM.• Brand development, channel optimization, increased traffic and conversion of the Company's websites and contacts.• Development of new Branding and Positioning of the active market.• Negotiation for the purchase of media with major agencies and direct vehicles.• Development and leadership of special projects aimed at performance and international expansion.• Market study with complete development of new brand for a project active in food retail in Boston-MA. (2015)• Complete development of the group's new brand for a project active in the American fashion retail in the Florida market. (2016 and 2017)• Direct interface with commercial, financial and product development departments focused on results and KPI's analysis.• Insertion and launch of a new brand and product portfolio in the American market via on and offline channels.• BlackFriday leader team Miami 2017 with team management and online(E-commerce) and offline(Simon malls goup) operation.• Market research, competition and ON and OFF team structuring for the Group's international projects in the US and Europe.• Digital Content branding focused on current base conversion and nutrition to increase traffic and market perception.• Inbound marketing• New Content and keywords focused on KPI's and User Experience. Show less

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  Gympass

  Nov 2017 - Feb 2018

  Global Digital Performance Manager

  Responsável por campanhas globais de performance digital, com foco em aquisição de usuários e retenção através de estratégias data-driven e personalização. • Otimização Baseada em Dados: Desenvolvi campanhas com insights de web analytics e segmentação avançada, aumentando a taxa de aquisição em 15% enquanto reduzimos o custo por lead em 20%. • Automação e Personalização: Estruturei processos de automação que permitiram personalização em escala, utilizando dados de comportamento para melhorar a experiência do usuário em tempo real. • Integração de KPIs e ROI: Desenvolvimento de dashboards que alinharam métricas-chave de performance com metas de crescimento, gerando visibilidade para ajustes rápidos e decisões estratégicas. Show less

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  Andriello S.A. Indústria e Comércio

  Jan 2018 - Oct 2024

  Head of Marketing Strategy and Communications Executive

  - Andriello is currently one of the largest men's fashion industries in the Midwest region and one of the 10 largest in Brazil, with more than 600 points of sale, 800 employees and 22,000 meters of manufacturing plants. Management of e-commerce, web content, including analysis of performance indicators, such as adwords, analytics. • Responsible for the Reconstruction, digitalization and execution of the strategy and communication of the Fideli and Gerardo Andriello Brands; • Project management and the Group's Digital Transformation Strategy, managing Social Networks, Digital Media and Indicators, national and regional campaigns with celebrities and influencers. • Planning and management of branding / brand positioning and corporate identity; • Management of the production budget, media and indicators of all campaigns, national and regional; • Responsible for the planning and execution of photo and film productions, from the definition of the advertised products to the placement; • Management and marketing strategy at points of sale (Trade Marketing), considering market differences, expectations and needs of segments and categories; • Responsible for the entire production of visual content for strategic areas of the company: CRM, E-commerce, ensuring consistency and coherence between all points of contact with the customer; Responsible for Branding, Media, PR, Press, Events, Digital and Trade for Franchisees, Multibrand Retail and Own Stores (B2B, B2C) • Digital / online: Strategy and management of digital projects for websites and social networks of all brands. Definition of KPIs and monitoring of performance indicators, with high engagement and conversion. • Strategic brand management, including: promotional calendar, campaigns, media, catalogs, promotional actions, • Trade marketing for all retail channels and 600 multi-brand, e-commerce and own stores. Show less

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  Fast Shop S/A

  Jan 2025 - now

  Marketing Manager | Planning, CRM & Retail Ads

  Leading digital and offline marketing strategies at Fast Shop, focusing on planning, CRM, and Retail Ads. Utilizing data intelligence to drive customer acquisition, retention, and profitability. • Strategic Planning: Developing and executing annual marketing plans with omnichannel strategies. • CRM & Personalization: Implementing data-driven CRM campaigns to enhance customer lifetime value (LTV). • Retail Ads Monetization: Optimizing Retail Media strategies to maximize advertising revenues. • Data-Driven Marketing: Using predictive analytics and marketing automation to improve conversions while reducing CAC. • Leadership & Team Management: Leading a team of professionals across CRM and marketing planning. • Omnichannel Integration: Aligning digital ads, e-commerce, and in-store experiences for seamless customer engagement. Show less