Alice Veedla

Experience

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  JCDecaux

  Aug 2013 - May 2017

  Media planner

  JCDecaux is the number 1 Outdoor advertising company in the world, playing a major part in transforming urban landscapes across the globe. As the premium broadcast supplier in Out-of-Home media; JCDecaux is the only pure-play Outdoor media owner worldwide, delivering high-quality and innovative advertising solutions.JCDecaux, who invented the concept of street furniture in 1964, has played a major role in shaping cities for the last fifty years. The Group has operations in more than 70 countries around the world, and has a presence in 3,700 cities.* Planning outdoor media according to clients brief* Day-to-day communicating with media and creative agencies and print houses* Managing new clients and consulting them in outdoor media* CRM* Event planning Show less

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  Valio Eesti AS

  May 2017 - Mar 2023

  Product Group and Brand manager, Baltics

  Category management in Baltics:- from 2017-2021 responsible for yoghurts, puddings and creams- from 2022-2023 responsible for cheese, processed cheese, fats and vegan products (Valio Oddlygood)- planning and budgeting- product development (incl. trend tracking, tastings, price calculations, package designs, sales materials)- launched over 50 new products - ca 7 new successful ranges- successfully entered new category (pudding)- highest market share of all times in yoghurt category- becoming market leader in drinking yoghurt category- marketing campaigns (incl. concept development, media planning across online and offline, advertising materials, PR, events, results)- market analyses (incl. AC Nielsen)Pan-Baltic brand management:- 2017-2021 managing Alma and Valio Gefilus brands- 2022- 2023 managing Valio Viola, Valio Atleet, Valio Forte, Valio Eesti juust, Valio Oddlygood brands- market analyses (incl. Brand Track)- ensuring marketing materials compliance with brand CVIManaging digital marketing for Estonia:- social media- PR (events, articles, engaging with bloggers and influencers) Show less

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  Sandman Group

  Mar 2023 - now

  Brand Manager, Baltics

  Development of sales, marketing and purchasing strategies for the brand(s) in the area of ​​responsibility for the target markets.- development of sales, marketing and purchasing strategies for target markets.- strategic communication with suppliers and major customers.- setting sales goals for sales teams.- compilation and coordination of the product range.- ensuring optimal inventory.- orientation in the market situation.