Teodora Yordanova

Experience

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  Bebe stores

  Oct 2014 - Jan 2015

  Sales Associate

  - working as a sales associate/fashion consultant for one of the most well-known retail brands in Miami- assisting in management of inventory and customer service, as well as display design training - greeting customers and answering phone inquiries regarding inventory and shipments to stores

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  TLA-The Language Academy

  Jan 2015 - Jun 2015

  ESL Instructor

  - teaching English as a Second Language to foreign adult students in addition to being involved in TOEFL Exam Preparation courses;- creating and administering tests, preparing weekly lesson plans, and assessing student progress for beginners and intermediate level students

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  BBR Foundation

  Nov 2015 - Apr 2016

  Apprenticeship

  - shadowing BBR Production Team for weekly news broadcasts- helping in filming and green-screen set up, teleprompter functions- gathering and curating news, utilising both Bulgarian and English languages

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  Campus Society

  Oct 2016 - Mar 2017

  Digital Content Creator

  - being involved in one of the fast-growing social media sites dedicated to all student needs, with more than 300k registered users and ranking as one of the top trending education apps in mobile stores- supporting online community engagement (increasing user session times, interactions, as well as social media exposure and following), newsletter copywriting and editing, aiding partnership management, and drafting site performance reports via Google analytics- assisting social media managers in curating and creating content for brand promotion across numerous social media platforms on time-sensitive deadlines- executing interactive social media campaigns and comprehensive brand management strategies; using InDesign to draft campaign materials- largely involved with user outreach, the role also required contacting more than 100k users in the database in order to stimulate the online community Show less

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  Filed

  Sept 2017 - Jan 2018

  Marketing Copywriter

  - coordinating closely and working regularly alongside the marketing and design team in order to effectively compose on-brand copy to be used in case studies, landing pages, email funnels and multiple social media outlets- personally managing the company YouTube channel and responsible for assessing analytic reports and performance metrics- working closely with the company CEO in creating brand guidelines and educational content on all things related to the digital marketing landscape- working on deadline toward future projects and ventures proposed for the company, such as podcast, webinar, and educational video courses, lead magnets, and sales video creation Show less

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  Vectone

  Jan 2018 - Mar 2018

  Freelance Marketing Copywriter

  - creating marketing content and advertising campaigns across the public site and all corresponding sister sites such as Delight Calling- writing and sending push notifications, SMS and Facebook Ad copy as per the needs of the marketing team, with SEO at the forefront of the joint marketing efforts - consulting on brand identity and consistency in copy throughout all marketing assets, such as in-store posters, flyers, and promotional mail content

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  Metro Bank (UK)

  Mar 2018 - Nov 2019

  Digital Content Coordinator

  - writing, editing and managing content that is published onto the Metro Bank public site via Episerver and basic HTML editing; mocking up pages in staging and UAT sites beforehand- working closely with the UX/UI design team to improve and develop new content assets as well as site designs- using Google Analytics, GA Tag Manager, SemRush, Moz, Power BI, Hotjar data, as well as PowerMapper data to improve all digital assets - supporting diagnosis and rectification of customer problems found in site navigation and customer journeys; working closely with the customer communications and customer experience teams- editing and copywriting customer facing material with extreme attention to detail and proofreading under deadline- publishing press releases and marketing campaigns on the site as scheduled, promoting Metro Bank’s continued growth and success as the first new high street bank to launch in the United Kingdom in over 150 years- working closely with the mobile development team in order to publish app releases and create content updates on schedule via backend editing in Backbase CXP- coordinating with the digital strategy and PR teams in order to effectively synchronise marketing efforts across digital streams with that of storefront campaigns- devising new strategies to enhance user experience and journeys through the site and sister sites in the context of practicality, organisation, and accessibility - photographing store events and programmes such as MoneyZone in obtaining photography to add onto live site—experience with Nikon DSLRs Show less

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  Purple Creative

  Jan 2020 - now

  Digital Media Coordinator

  - Managing essential digital assets across multiple platforms for Purple Creative- Liaising between clients, account managers, and project managers to deliver campaigns on deadline to global and local markets- Utilising Adobe Creative Suite to amend and/or create imagery and graphic designs as and when needed - Managing multiple projects simultaneously and coordinating project timelines according to the scale of digital campaigns - Collating numerous assets across 5+ global brands, and working with third-party design agencies in performing QA as well as content distribution - Working between DAM systems and 5 frontend branded microsites to effectively organise and distribute assets- Collaborating closely with in-house designers in creating assets for microsites, newsletters, and digitial campaigns- Communicating directly with clients to efficiently organise multimedia files and provide clarity on the distribution and presentation of assets to markets - Working efficiently autonomously and independently, but also within various groups in the company such as the social media team and developer team - Crafting and distributing newsletters using software such as Dreamweaver, Photoshop, Campaign Monitor, Email on Acid, and Litmus- Carrying out competitor research for clients in carving out the most ideal social media strategy, as well as assessing pain points of unsuccessful campaigns - Generating comprehensive reports of website and asset performance, as well as user interaction and traffic through tools such as Google Analytics, Buffer, and Brandfolder Show less