Fatma Ashry

Experience

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  Davinci advertising & Marketing

  Jul 2009 - Feb 2010

  Graphic Designer

  As a Graphic Designer, my goal is to leverage my creativity, technical skills, and industry knowledge to create visual solutions that not only meet but exceed client expectations, while also contributing to the overall success and growth of the projects and brands I collaborate with.

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  ADVANCE CONSTRUCTION & DESIGN

  Mar 2010 - Jun 2011

  Graphic Designer

  As a Graphic Designer, I play a crucial role in bringing creativity and visual communication to life across various mediums. Here’s a breakdown of my key responsibilities and skills:Visual Conceptualization: I excel in translating ideas and messages into visually compelling concepts. Whether it's creating logos, illustrations, or layouts, I ensure that each design effectively communicates the intended message and resonates with the target audience.1- Software Proficiency: I am proficient in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), allowing me to manipulate images, create vector graphics, and layout designs with precision and creativity.2- Typography and Layout: My expertise in typography and layout design enables me to enhance readability, hierarchy, and visual appeal in all my projects. I carefully consider spacing, alignment, and font selection to create cohesive and aesthetically pleasing compositions.3- Brand Identity: I specialize in developing visual identities and brand guidelines that reflect the essence and values of a brand. From designing logos and color palettes to creating comprehensive style guides, I ensure consistency across all brand touchpoints.4- Print and Digital Design: Whether it's designing print materials such as brochures, posters, and packaging, or creating digital assets like social media graphics, website layouts, and email templates, I adapt my skills to suit different mediums and platforms. Show less

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  COMPASS ADVERTISING and marketing

  Jun 2011 - Jan 2012

  Graphic Designer

  As a Graphic Designer, I am committed to leveraging my skills in design and creativity to craft visual narratives that elevate brands, resonate with audiences, and leave a lasting impact in today's competitive marketplace.Visual Identity and Branding: I specialize in developing cohesive visual identities that reflect the essence and values of a brand. From designing logos that serve as the cornerstone of brand recognition to creating comprehensive brand guidelines that ensure consistency across all touchpoints, I help establish a strong and memorable brand presence.As a Graphic Designer, my role is pivotal in shaping the visual identity and communication strategies of brands. Through my skills in design and creativity, I contribute to creating compelling visual experiences that resonate with audiences on multiple platforms and mediums. Show less

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  Vital advertising

  Jan 2012 - Jan 2013

  Graphic Designer

  As a Graphic Designer, my role is pivotal in shaping the visual identity and communication strategies of brands. Through my skills in design and creativity, I contribute to creating compelling visual experiences that resonate with audiences on multiple platforms and mediums.Impact and Results: Ultimately, my goal is to create visual experiences that not only inform and engage but also inspire action. Whether it's driving conversions through compelling advertisements, increasing brand awareness through impactful social media graphics, or enhancing user satisfaction through intuitive interfaces, my designs contribute to achieving measurable results and driving business success.Visual Identity and Branding: I specialize in developing cohesive visual identities that reflect the essence and values of a brand. From designing logos that serve as the cornerstone of brand recognition to creating comprehensive brand guidelines that ensure consistency across all touch points, I help establish a strong and memorable brand presence. Show less

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  SeeThru Magazine

  Jan 2013 - Nov 2015

  Art Director
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  Art Corner Studio

  Feb 2013 - Nov 2014

  Senior Graphic Designer

  As a Senior Graphic Designer, I play a crucial role in driving creativity, innovation, and excellence in visual communication, elevating brands, and delivering memorable and effective design solutions.1- Strategic Thinking: You align design projects with business goals and marketing objectives, understanding how design can contribute to achieving measurable outcomes for clients or the organization.2- Conceptualization: You excel in conceptualizing and developing creative ideas from initial concept to final execution, ensuring each design solution meets the project brief and exceeds expectations.3- Adaptability and Innovation: You stay updated with industry trends, emerging technologies, and design tools, integrating new techniques and innovations into your work to push creative boundaries and deliver cutting-edge designs. Show less

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  HMA Advertising & Marketing

  Nov 2013 - Apr 2014

  Senior Graphic Designer

  As a Senior Graphic Designer, I play a crucial role in driving creativity, innovation, and excellence in visual communication, elevating brands, and delivering memorable and effective design solutions.

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  Print & Print Advertising

  Apr 2014 - Dec 2016

  Senior Creative Designer

  - Design Expertise: Your proficiency in graphic design, typography, color theory, and layout design allows you to create sophisticated and impactful designs across various mediums.- Innovation: You stay abreast of industry trends, emerging technologies, and design innovations, infusing fresh ideas and approaches into your work.- Strategic Vision: You align design initiatives with overall business objectives and brand strategies, ensuring that each project contributes to the organization's success.- Layout Design: Skillful in arranging elements on a page or screen to achieve balance, hierarchy, and visual appeal.- Creative Thinking: Ability to brainstorm and generate innovative ideas that push the boundaries of traditional design. Show less

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  ICOM

  Dec 2016 - now

  Deputy Art Director

  In my position, I work with events stakeholders as a design manager. In my role I’m responsible for the entire life cycle of the event designs. I create the brand design, event banners, venue designs, website graphic designs and any promotional material. Moreover, I design logos, newsletters, catalogs and platforms graphics layouts.