Ariana Augustine, MSML

Experience

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  Team Elements

  Apr 2016 - May 2019

  Junior Consultant

  Contributed to the growth and success of Team Elements, a company specializing in data-driven insights to unlock team value and enhance effectiveness. Engaged in various roles, including an internship, junior consultancy, and social media specialist, to drive business development and client engagement.Junior Consultant key achievements include:⦾ Reviewed and contributed to proposals and SOWs for prospective clients. ⦾ Assisted in preparing and executing Team Elements offsite Learning Labs, ensuring engaging and informative experiences.⦾ Completed Team Elements Coach Training to further support client success.Summer Internship key achievements include:⦾Developed initial sales pipeline, financial pro forma, and sales forecasts to support strategic planning and growth. ⦾ Revised company resources, including Elements, Nomenclature, and Toolbox, to enhance usability and effectiveness. ⦾ Assisted with rebranding efforts, including website and web-based app development. ⦾ Acted as a thought partner in data visualization, research, and validation of the company's business model.Social Media Specialist key achievements include:⦾ Aided in the creation and management of social media platforms to expand the company's digital presence.⦾ Acted as administrator and writer for Team Elements LinkedIn, Facebook, Twitter, and blog, crafting engaging content to promote the brand and drive audience engagement.Through these roles, contributed to the ongoing success of Team Elements by supporting both internal operations and client-facing initiatives. Show less

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  CFL at Hope College

  Dec 2016 - Dec 2018

  Student Consultant

  As a Student Consultant at the Center for Leadership (CFL) at Hope College, participated in real-world consulting projects with local businesses to hone skills and provide valuable support to clients. Committed to delivering outstanding value to clients while gaining invaluable experience in a practical setting. Key achievements include:⦾ Engaged in various consulting projects, addressing business challenges and providing data-driven solutions to support clients' objectives.⦾ Collaborated with fellow students and faculty mentors to develop well-researched recommendations for improving clients' operations and performance.⦾ Conducted in-depth market research, competitive analysis, and SWOT assessments to identify opportunities for growth and development.⦾ Presented findings and recommendations to clients, demonstrating strong communication and presentation skills.⦾ Developed critical thinking, problem-solving, and teamwork abilities by actively contributing to diverse consulting projects and collaborating with peers.Through this role, gained hands-on experience in the field of consulting while making a tangible impact on local businesses and the community. Show less

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  Hope College

  Aug 2017 - May 2019

  Admissions Tour Guide

  Served as an Admissions Tour Guide at Hope College, providing informative and engaging campus tours for prospective students and their families. Acted as a knowledgeable and enthusiastic ambassador, showcasing the college's unique offerings and fostering a positive impression of the institution. Key responsibilities and achievements include:⦾ Conducted personalized campus tours, highlighting key facilities, resources, and points of interest to prospective students and families.⦾ Shared personal experiences and insights into academic programs, extracurricular activities, and campus life to offer an authentic perspective of the college experience. ⦾ Addressed questions and concerns from prospective students and their families, providing accurate and helpful information. ⦾ Collaborated with the Admissions Office to stay informed about updates, events, and relevant information, ensuring an accurate representation of the college. ⦾ Developed strong communication and interpersonal skills by engaging with diverse audiences and adapting tour content to meet the needs and interests of each group.Through this role, contributed to the college's recruitment efforts by creating memorable and informative experiences for potential students and their families. Show less

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  Herman Miller

  Jan 2019 - Jun 2019

  Thrive Incentives Analyst

  In a customer-centric role at Herman Miller, provided exceptional support to sales personnel by streamlining incentive claim processes and enhancing organizational efficiency. Delivered personalized customer care through effective written communication and ensured a seamless experience for certified dealers. Key achievements include:⦾ Managed incentive claim requests, processing, and organization, leading to improved service for certified dealers and fostering strong relationships with clients.⦾ Played a vital role in the strategy and development of an automated portal platform designed to enhance user experience and streamline incentive claim management.⦾ Successfully collaborated with cross-functional teams to identify areas of improvement and implement strategic changes to drive efficiency and customer satisfaction.⦾ Demonstrated strong written communication skills, consistently delivering clear and accurate information to clients, while maintaining a professional and empathetic tone.⦾ Utilized organizational skills and attention to detail to ensure accurate processing and tracking of incentive claims, minimizing errors and expediting resolution times. Show less

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  ACIST Medical Systems

  Jun 2019 - Sept 2019

  Marketing Intern

  Supporting the product management team overseeing CVI and HDI products. Contributed to various projects and initiatives, including the planning and execution of the annual sales meeting, and the update and redesign of the CVI User Manuals. Key achievements and responsibilities include:⦾ Collaborated with two Global Product Managers, providing essential support for ongoing projects, including upstream and downstream marketing efforts. ⦾ Assisted in planning and managing the annual sales meeting, ensuring a successful and engaging event for attendees.⦾ Undertook the main project of updating and recreating CVI User Manuals, significantly improving the quality and usefulness of these resources.⦾ Conducted stakeholder interviews across the organization to gather insights and requirements for the User Manuals, demonstrating strong communication and interpersonal skills, including emotional and social intelligence. ⦾ Engaged in technical writing, creating clear and concise content for the User Manuals to guide doctors, technicians, sales reps, and other users effectively.⦾ Managed product photo shoots, ensuring high-quality visuals to accompany the User Manual content.⦾ Oversaw the layout and design of the final product, ensuring a visually appealing and user-friendly resource.Through this internship, gained valuable hands-on experience in marketing, project management, and product development within the medical device industry. Show less

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  Fallon

  Sept 2019 - Jan 2021

  Played a key role in the development and execution of offline media strategies for clients, including Cooper Tires and Hotels.com. Collaborated with cross-functional teams to design and implement targeted media plans that effectively reached desired audiences, optimized budgets, and drove brand recognition. Key achievements include:⦾ Conducted in-depth market research and analyzed consumer trends to identify strategic opportunities for media placement across print, broadcast, and out-of-home channels.⦾ Developed comprehensive media plans for Cooper Tires and Hotwire, aligning campaign objectives with audience preferences to maximize reach and impact.⦾ Managed and monitored media budgets to ensure cost-effective allocation of resources, optimizing ROI for clients.⦾ Evaluated campaign performance using key metrics, making data-driven recommendations for future planning and optimization.⦾ Fostered strong relationships with media vendors, securing competitive rates and prime placements for client campaigns.⦾ Collaborated with internal creative teams to ensure seamless integration of media strategies with overall campaign goals and messaging. Show less Served as an Associate Broadcast Buyer, managing media buying initiatives for a diverse portfolio of clients, including Comedy Central, Cooper Tires, Key Bank, Hotwire, and Culligan Water. Collaborated with planning teams and vendors to ensure optimal media placements, while maximizing campaign performance and adhering to budget constraints. Key achievements include:⦾ Skillfully negotiated favorable ad rates and placements for clients across television, radio, and out-of-home, driving cost-effective results and increased brand visibility.⦾ Utilized advanced media buying tools and strategies to optimize reach and frequency for clients, ensuring maximum exposure to target audiences.⦾ Collaborated with internal teams and external partners to align media buying efforts with overall campaign objectives, resulting in cohesive messaging and a strong brand presence.⦾ Developed and maintained positive relationships with media vendors, ensuring prompt and efficient communication and fostering mutually beneficial partnerships.⦾ Conducted regular performance analysis and post-buy evaluations, identifying opportunities for improvement and adjusting strategies to optimize future campaigns.⦾ Successfully managed multiple projects simultaneously, consistently delivering on-time and on-budget results for a diverse range of clients. Show less

  • Associate Offline Media Planner

    Jul 2020 - Jan 2021

  • Associate Broadcast Buyer

    Sept 2019 - Jul 2020
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  Sincerity As Strategy

  Jan 2021 - now

  Founder and Lead Consultant

  Visit our website here: https://www.sincerityasstrategy.com/Established and currently manage Sincerity As Strategy, an independent consulting firm dedicated to empowering talent development professionals. Specialize in assisting coaches and consultants in optimizing their impact on teams and leaders, with a focus on improving work-life, engagement, and performance outcomes. By providing tailored support, enable clients to concentrate on their unique value propositions and drive meaningful change within organizations. Key achievements include:⦾ Leveraged a people-centered approach to promote authentic leadership and communication strategies among clients, fostering improved workplace dynamics.⦾ Collaborated with numerous talent development practitioners to streamline their processes, enhance their service offerings, and enhance business-critical experiences.⦾ Designed and implemented customized strategies that have significantly improved client satisfaction and engagement rates.⦾ Developed and delivered a comprehensive suite of resources, including webinars, workshops, sales pipelines, social presence strategies, and coaching sessions tailored to the needs of talent development practitioners. ⦾ Fostered an extensive network of industry professionals, leading to strategic partnerships and collaboration opportunities. Show less