Shawn Shashidharan

Experience

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  Klempz Creative Solutions Pvt. Ltd.

  Jan 2010 - Oct 2013

  Website Updation / Video Editing

  (a) Trained & worked as in Digital Marketing specialist(b) Have worked as a website manager social media account manager on several clients(c) Proficient with Wordpress CMS(d) Proficient with Social Media Account management (Facebook, Twitter, Instagram etc) – Planning & Execution(e) Familiar with designing platforms like Canva.com.Internship training included the following topics:(a) Search Engine Optimization(b) Inbound Marketing(c) Wordpress Site Installation & Management(d) Social Media Marketing (Facebook, Twitter, Instagram)(e) Paid Marketing(f) Content/Blog Writing(g) Designing Creatives(h) Google Analytics(i) Website Management. Show less

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  Firstsource

  Mar 2014 - Dec 2016

  Mortgage Advisor

  Lloyds Bank Mortgages - UK Email Process - Assisting the brokers with the customer’s mortgage documents by sending emails and handling their applications by checking the eligibility criteria.

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  Tech Mahindra

  Dec 2016 - Nov 2017

  Customer Service Executive

  Three Mobile - Ireland Webchat Process - Job description: Attending to the customer's enquiries and complaints directly through web chat service by providing effective solutions leading to customer satisfaction.

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  Firstsource

  Nov 2017 - Jun 2018

  Customer Service Executive

  Comcast Telecommunications - US Webchat Process - Attending customer's enquiries and assisting them with troubleshooting steps for their internet, cable TV, phone and home security services directly through web chat service by providing effective solutions leading to customer satisfaction.

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  Capita India

  Aug 2018 - Feb 2019

  Customer Service Executive

  O2 Mobile - UK Webchat Process - Attending the customer's enquiries and complaints directly through web chat service by providing effective solutions leading to customer satisfaction.

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  Disney+ Hotstar

  Mar 2019 - Aug 2021

  Client Success & Media Operations - Ad Operations

  1. Client Campaign Setup:(a) Receiving IO's from the sales representative and set up the campaign accordingly in Voiro, Blaze, Shifu, VPZ & DFP tool(b) Reviewing video or image creative sent by the client (Third Party Tag/Video Ads / XML tag) to make sure it doesn’t affect ad serving(c) Setting up CPM, CPC and CPI campaigns and monitoring them on Voiro, Blaze, Shifu and DFP(d) Monitoring campaign performance to avoid under-deliveries and over-deliveries, ensuring proper delivery and scheduling reports for client(e) Have worked on DCM, Sizmek, UTM, AppsFlyer and Singular trackers to keep track of the performance of the running campaign(f) Coordinate with clients through emails and calls. Performing amendments requested by the client in the current ad set-up(g) Troubleshooting post-campaign delivery issues and getting help from the Hotstar Technical Support Team(h) Providing reporting analysis to the client on a weekly/monthly basis(i) Weekly planning with the team for the deliveries for the performance campaigns (CPI)(j) Have also set up Adtailor campaigns (Questionnaire campaigns) for the clients.2. Hotstar In-House Promos (SVOD) Campaign Setup:(a) Setup video (preroll/midroll) campaigns for the subscription video-on-demand content to get new subscribers for the Hotstar platform(b) Creating a custom audience tag to serve the ad to the right user(c) Setting up display campaigns on different ad format such as Billboard, Frames, Stubs, Skinny Banner, Trending ads(d) Interacting with the Hotstar Pay Team on weekly basis for planning and executing campaigns for new movies or shows(e) Sharing weekly report with my Manger and Hotstar Pay Team for the running campaigns. Show less

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  JioAds

  Aug 2021 - Jun 2022

  Campaign Manager

  1. Client Campaign Setup:(a) Receiving IO's from the sales representative and set up the campaign accordingly in VPZ & Mercury tool(b) Reviewing video or image creative sent by the client(c) Setting up CPM and CPC campaigns and monitoring them on VPZ & Mercury(d) Monitoring campaign performance to avoid under-deliveries and over-deliveries, ensuring proper delivery and scheduling reports for client(e) Coordinate with clients through emails and calls. Performing amendments requested by the client in the current ad set-up(f) Troubleshooting post-campaign delivery issues and getting help from the Jio Technical Support Team(h) Providing reporting analysis to the client.2. Jio In-House Campaign Setup:(a) Setup image and video creatives for the Jio In-House campaigns for Jio Mart and Ajio Fashion with regards to weekly offers(b) Interacting with the Jio Team on weekly basis for planning and executing campaigns(c) Sharing weekly reports with my Manger for the running campaigns. Show less

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  Mediabrands India

  Jul 2022 - now

  Manager Media Operations

  (a) Working along with the teams based in Canada and inputting media buying details to the buying platform for Digital, TV, Radio and Out-Of-Home (OOH) advertising(b) Inputting packages and placement details in the media buying platforms such as Mediaocean (Prisma), Spot Invoice Toolkit and Broadcast Steward(c) Collecting creative specifications and managing digital trafficking requirements for the Ad Ops team(d) Update media flowcharts based on campaign flights.(e) Managing post-campaign evaluation tracker and competitive reporting and analysis(f) Managing billing discrepancies and producing resolutions(g) Assist in actualizations with partners and for delivery and spending.Clients: Sony Pictures, Prestige, Henkel. Show less