Beatrice Ellefsen

Experience

• 

  Master of Malt

  Jan 2005 - Jan 2011

  Trade Accounts Manager

  Understanding stock levels and sales within a number of different external businesses, and helping advise on new products/releases for sale within pubs, bars, shops, and other liquor sales venues. Forming relationships with local business owners to promote a range of products suitable for their clients and customers.

• 

  Aberdeen City Council

  Jan 2008 - Jan 2010

  Lifeguard
• 

  Dotdigital

  Feb 2012 - Oct 2015

  I manage the complex marketing and technological requirements of dotMailer's corporate and big brand clients. We work together to formulate an effective email marketing strategy, establish objectives and identify the gaps to reaching these objectives.I ensure that my clients get the very best from their email marketing by providing valuable strategic, best practice and data management advice. I understand and anticipate the clients' needs as well as providing valuable solutions so that clients can achieve their email objectives. Show less

  • Key Account Director

    Apr 2014 - Oct 2015

  • Email Marketing Consultant

    Feb 2012 - Apr 2014
• 

  Dotdigital

  Aug 2016 - Mar 2022

  Inspiring customers to unlock the true potential of dotmailer. As a Customer Success Manager I am responsible for bringing the best of industry best-practice, innovations, and capabilities to customers whilst helping to streamline day-to-day usage of the platform. I enjoy driving customer adoption by providing advice, usage recommendations, risk identification & mitigation. I am motivated by building and maintaining long lasting professional relationships, and I use my teaching experience to help to mentor and add value to these relationships. Show less

  • Head of Customer Success - APAC

    Jan 2018 - Mar 2022

  • Customer Success Manager

    Aug 2016 - Jan 2018
• 

  Ortto

  Mar 2022 - May 2022

  VP of Customer

  Growing out the global Success team, to manage customers on both our legacy Marketing Automation tool, and new CDP solution. My team are helping our Enterprise customers see value for their business from the platform as quickly as possible through onboarding flows, working with key partners to ensure joint success plans, planning platform enablement sessions and assisting with migration projects for existing customers. I work closely with our sales, partnerships, and marketing VPs to ensure good customer fit, relationships, and targeting case studies to help promote our customers as well as our platform. A strong focus on customer experience, and making sure customers are hitting their own business goals. Show less

• 

  Shopify

  Feb 2023 - now

  Merchant Success Team Lead