Elise Loi

Experience

• 

  Vizeum

  Nov 2015 - Apr 2018

  Media Planner

  Clients• Huawei• Burberry• The Hour Glass• Understand the client's business objectives and advertising strategy.• Coordinate with the creative agency team, clients and consumers to develop media strategies and campaigns, choosing the best form of media for specific clients and campaigns by analyzing via specialize research tools.• Identify target audiences and analyze their characteristics, behavior and media habits.• Provide data analyse, recommendations and schedules• Producing briefs for media buyers to develop the plan that fit client’s products. Show less

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  Pavo Communications Sdn Bhd

  Jun 2018 - Oct 2019

  Senior Executive

  • Assisting immediate superior to develop marketing and communication plan for brand and product launch• Implementing marketing and communication plan from Online to Offline• Exploring sponsorships that best fit the brand/product in order to achieve brand/product objective • Developing social media communication planning and in charge of execution• Managing on-ground events and marketing material such as posters, flyers, e-newsletters and more.• Oversee Social Media and Public Relation team to ensure on the execution to be delivered according to timeline.• Evaluating each marketing campaigns and improvise for future campaigns. Show less

• 

  Mindshare Group Malaysia

  Oct 2019 - Jul 2024

  • Managing Hair Care and Skin Care category.• Develop and implement comprehensive media strategies that align with clients' marketing objectives, target audiences, and budget constraints.• Conduct in-depth market research, competitive analysis, and audience insights to inform media strategy development.• Manage media budgets, ensuring optimal allocation of resources across various media channels to maximize ROI.• Establish and maintain relationships with media vendors, negotiating contracts, rates, and added-value opportunities.2022 MDA Awards:How Business beat Covid (Silver) – Wall’s Bersama Grab Riders2022 MSA Awards: Advertiser of the year – Unilever Best use of media collaboration (Gold): Magnum x Money Heist – Bella CiaoBest use of media collaboration (Silver): Wall’s Bersama Grab RiderBest use of integrated media (Gold): Magnum Malaysia x Money Heist Mission UnlockedAdvertiser of the year2022 Dragons of MalaysiaBest marketing discipline campaign (Gold): Magnum x Money Heist – The sweet goodbyeBest cause, charity marketing or public sector campaign (Silver): Wall’s Bersama Grab Rider2023 MDA Awards:Best use of mobile (Bronze): Clear World cup2023 YouTube awards:Best of Malaysia 3rd place - Fandom first: Sunsilk owning the Fandom x Blackpink , standing out in culture2024 MSA Awards:Mobile, Interactive and Immersive Experience (Bronze): Clear Men: The Ultimate Halftime Game2024 MDA Awards:Best use of video (Bronze): Sunsilk Blackpink Blackout Show less

  • Manager

    Jan 2022 - Jul 2024

  • Senior Planner

    Oct 2019 - Dec 2021
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  PHD

  Aug 2024 - now

  Senior Manager