Beth Burns

Experience

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  DDB

  Jan 2005 - Apr 2005

  Intern

  Managed all local McDonald's sponsored events as the main contact for event planners and made arrangements for event activities, Ronald McDonald appearances, and development of all event signage.BRANDS:McDonald's

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  Creature

  Jul 2005 - Sept 2007

  Account Executive

  Assisted in agency operational execution of integrated advertising campaigns. Prioritized work for creative and studio teams, and supported scope of work development for clients, defined project schedules, objectives, and deliverables and managed monthly billing for all clients. BRANDS:HBO, Nike, Pacifico, Professional Bowlers Association (PBA), Windstar Cruises

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  Modernista!

  Oct 2007 - Sept 2008

  Account Executive

  Coordinated agency execution of TIAA-CREF’s nationwide brand campaigns. Analyzed consumer research, competition, campaign performance data and informed creative strategies, media plans.BRANDS:TIAA-CREF

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  Wunderman

  Jul 2009 - Jan 2012

  Directed (3) cross-functional agency teams, across global network partner agencies, to develop and implement communication plans for Microsoft SMB digital advertising and Bing Advertising.BRANDS:Microsoft (B2C, B2B) Directed teams across three agencies to develop and deliver a multi-channel direct response campaign in 100 global markets to increase B2B sales of Microsoft’s Software Assurance service.BRANDS:Microsoft (B2B)

  • Global Account Supervisor

    Jun 2011 - Jan 2012

  • Senior Account Executive

    Jul 2009 - Jun 2011
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  Wexley School for Girls

  Jan 2012 - May 2014

  Account Supervisor

  Identified customer decision-making insights, led end-to-end development of award-winning creative; increased Halloween retail sales for Value Village by 8%.Orchestrated multi-agency execution of launch strategy, creative for SBC’s new House Blend; lauded as a top-performing Starbucks product launch with 180K samples distributed day-of.AWARDS: Gold 2014, AAA Seattle, Value Village :30Best in Show 2013, Seattle ADDY Awards, Rainier Restore the R BRANDS:Brooks Running, HomeStreet Bank, Microsoft, Rainier Beer, Seattle's Best Coffee, Taco Del Mar, Value Village Show less

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  Cole & Weber

  Sept 2014 - Feb 2015

  Account Supervisor

  Boosted agency capabilities in consumer insights, behavioral targeting, and attribution modeling for Hawaiian Airlines.BRANDS:Hawaiian Airlines

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  DNA

  Feb 2015 - Sept 2017

  Account Supervisor

  (Functioned as Account Director, Strategist) Translated client goals and consumer insights into practical workflows for agency teams. Identified multiple growth opportunities for all clients, resulting in budget increases of $75-150k per quarter. Achieved brand and business integration goals for Committee for Children via complete organizational rebrand; exceeded Middle School program sales records in first three months of launch. BRANDS:Alaska Airlines, Committee for Children, Golden 1 Credit Union, MemorialCare, PEMCO Insurance, StolenYouth Show less

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  T-Mobile

  Jul 2018 - Nov 2022

  Senior Analyst, Workforce Experience

  Convinced senior leadership to overhaul technology selection & implementation strategies based on primary research findings; prioritized user experience, delivered insights-based recommendations, maximized employee usage of $20+M tech investments.Slalom Consultant (07/2018 - 05/2021), converted to FTE 05/2021

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  Denver Ad School

  Oct 2023 - now

  Strategy
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  Freelance

  Jan 2024 - now

  Freelance Strategist