Alessandra Tiseo

Experience

• 

  Lynn University Athletic Communications

  Jan 2016 - May 2018

  Marketing and Communications Intern

  Photographed and filmed multiple sports games published to Twitter, Instagram, Facebook, and team websites which increased online engagement between the university and the communityIncreased audience engagement with trending tweets and live streaming published on Twitter and social media outlets by using hashtags, tagging students and staffManaged, tracked, and reported athletic statistics meeting NCAA regulations by recording data

• 

  DeMarinis Dog Training

  Jun 2016 - Jan 2018

  Social Media Marketing Intern

  Created Facebook and Instagram profiles increasing follower count by 100%Photographed, edited, and posted photos/videos to Instagram and FacebookInitiated client interaction program with current trends, techniques, and hashtags, which resulted in higher engagement, more likes, and comments

• 

  Peewee Folks Preschool

  Oct 2018 - Feb 2020

  Afterschool Assistant Teacher

  Supervised and implemented instruction for 25 children ranged from ages 3-11Partnered with the teaching team to assist students with homework geared to strengthen key reading and writing skillsCollaborated with teachers and family members to discuss strategies and techniques specifically for children with special needsPlanned and led daily lessons, arts and crafts which help build motor and social skills from students

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  Signables

  Sept 2019 - Mar 2020

  Social Media Marketing Intern

  Managed content, implement marketing strategies, and update social media to increase exposure and interaction on Facebook and InstagramOrganized and completed excel spreadsheets for sports team data, statistics, scheduling, and overall brand informationScheduled and posted relevant daily photos, videos, and statistics to social media according to Premiere League guidelines

• 

  GSoul Inc

  Aug 2020 - Dec 2020

  Marketing Communications Intern

  Organized and implemented initiatives using ads, promotions, analytics, and recommendation services to expand and optimize client's web trafficCoordinated marketing and advertising campaigns for multiple clients in various industriesCollaborated with graphic design staff in the development and production of visual contentAssisted CEO with content material for promotions regarding email marketing

• 

  Kantar

  Sept 2021 - now

  As a seasoned professional, I have successfully overseen project assignments and ensured quality checks for an internal team dedicated to delivering 20+ ad effectiveness studies every quarter. Notably, I played a pivotal role in developing a custom methodology and leading its implementation to assess the efficacy of emerging ad products for a Fortune 10 client. My responsibilities extend to delivering comprehensive reports, both quarterly and annually, where I meticulously evaluate media performance by analyzing survey data, creative testing results, message testing results, and industry trends. This enables me to provide clients with actionable recommendations that contribute to their success. A key aspect of my role involves leading external strategy calls, during which I present media effectiveness insights to key stakeholders. Serving as the Subject Matter Expert (SME), I have spearheaded the development and implementation of custom methodologies, driving innovation and tailoring solutions to meet clients' unique research needs. This strategic approach has significantly enhanced project effectiveness and client satisfaction, solidifying my commitment to delivering impactful results in the dynamic field of advertising and media research. Show less As a part of the North American Rotational Program at Kantar, Alessandra's role is an Analyst for multiple account teams. This includes leading quantitative studies to assist media/publisher clients in evaluating the impact of multi-platform advertising campaigns on Brand Metric and Attribute lifts. Analyze data to create custom client reports, detailing creative insights, media insights, and overall interpretation of campaign results. Actively maintain normative benchmark data to identify new market solutions. Show less

  • Senior Associate

    Sept 2024 - now

  • Associate

    Feb 2023 - now

  • Analyst

    Sept 2021 - Jul 2023