Mohamed Razdi

Experience

• 

  Maintenance Partner Solutions

  May 2010 - Jul 2010

  Internship project manager assistant

  • Implementation and project monitoring, Writing procedure, centralized documents,• Consolidation and reporting to the customers’

• 

  Philips Lighting

  Feb 2011 - May 2017

  • Prescription and lighting design projects with architects and specifiers,• Realization of projects with different customers (installers, end users..),• Customer loyalty and turnover continuous development by opening new accounts,• Order management and monitoring of delivery time,• Supervision of billing collection. • Lighting designer of indoor and outdoor projects,• Analysis of customers’ needs,• Realization of the lighting calculations through the system « Dialux / Calculux » and editing of the project after its finalization.

  • Key Account Manager Projects

    Feb 2012 - May 2017

  • Lighting Designer

    Feb 2011 - Feb 2012
• 

  Henkel

  Jun 2017 - now

  => ACM – General Manufacturing & Maintenance – Business Unit• Target Account Management for : Maintenance Repairment & Overhaul / General Manufacturing / Vehicle Repair & Maintenance,• Market & business developments with our strategic partners "distributors, OEM & end users" in order to achieve a great growth and drive a strong and sustainable business,• Manage & develop our several partners with a high quality relationships based on : trust, regular training, market visit & support, implement new challenges, manage new products launches, promotion, and keep them motivated & focusing on our products,• Maintain and develop new key accounts customers & distributors,• Develop and implement plans for channel partners, in line with regional strategy,• Benchmark & define the pricing strategy for each Steering Unit,• Report back on a monthly basis progress on target achievement, incentives, key performance indicators & market trends. Show less => ACC – Adhesives Craftsmen & Consumer – Business Unit• Develop Craftsmen & Consumer Adhesives technologies products in Morocco by carrying out a market survey in order to identify the main : competitors, distributors, market size, products, volume, selling prices..• Implementation of sales strategy in Morocco, • Prospecting and make a training for partners sales force, • Establishment of sales objectives by developing annual sales, • Increase the turn over by adding new partners and developing sales volumes, • improve the profitability by selling mix products and developing high profitable products. Show less => VRM – Vehicle Repair & Maintenance – Steering Unit• Carrying out a market survey in each Maghreb country to identify the main : competitors, distributors, market size, products, volume, selling price..• Implementation of sales strategy in Maghreb,• Prospecting and training new partners for each country,• Supporting our partners by making a market visit with their sales team and keep them focusing on selling our products,• Establishment of sales objectives by forecasting and developing annual sales for regions and territories,• Maintaining sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors,• Establishment and adjustment of selling prices by monitoring costs, competition, supply and demand. Show less

  • Sales Manager Morocco & West Africa

    Jun 2022 - now

  • Area Sales Manager Morocco

    Jul 2019 - Jun 2022

  • Sales Manager Maghreb

    Jun 2017 - Jun 2022