Maria Hachem

Experience

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  Starcom

  Jul 2012 - Jun 2017

  Richemont, Al Mana Group, John Lobb, Interparfums, Rodeo DriveBuild relationships with local & global publishers in order to be up to speed with the latesttechnologies.• Work closely with ZenithOptimedia France to ensure alignment on strategies.• Build brand strategies and solutions to meet objectives and KPIs.• Execute and manage online/offline media campaigns (performance, display, offline, remarketing).• Oversee daily campaign maintenance including questions regarding tracking & status of variouscampaigns.• Supervising account executives and providing necessary trainings & support.• Oversee and resolve weekly campaign reports to ensure accurate campaign results.• Provide monthly reports to clients and ensure billing process is completed smoothly.Clients handled: Baume & Mercier, dunhill, IWC, Montblanc, Roger Dubuis Panerai Show less RICHEMONT GROUP, HERMES, INTERPARFUMS INC.• Strategy: Defining specific Marketing and Communications digital strategies in coordination with the integrated offline team. • Building and implementing the media strategies in the region. • Recommending new ideas, building competitive reviews to develop and improve per market the brand awareness and notorierity. • Communications: Defining and implementing effective communication integrated plans in the region. • Communicating with brand HQs to ensure brand guidelines are followed. • Establishing and providing the team with necessary brand training, market analysis, and competitive reviews. • Identifying threats and opportunities for brands and make recommendations. Show less RICHEMONT GROUP, MARS GROUP• Creating and executing the annual media plan for specified accounts. • Evaluation of new media. • Developing digital activities including display, search and social media, in order to develop brands whilst protecting their heritage.• Coming up with innovative ideas for the brands. • Coordinating with the ATL team to ensure integrated campaign executions. • Creating and implementing the VNP (Video Neutral Planning) strategy for MARS Group. • Shift the MARS client strategies from tactical to reach base planning. Show less

  • Luxury Communications Manager

    May 2016 - Jun 2017

  • Senior Media Associate-Digital

    Jul 2014 - May 2016

  • Digital Associate

    Jul 2013 - Jul 2014

  • Junior Digital Associate

    Jul 2012 - Jul 2013
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  Essence

  Jun 2017 - Nov 2020

  As Director of Planning for EMEA across Google products, I partner closely with discipline leaderships of the teams responsible for a set of core technologies and planning tools which include Display and Video Ads and Analytics, buying tactics, Search Ads, Ads Platform, Engagement, E-commerce and other products. I am also responsible for managing cross-organizational processes such as quarterly Objectives and Key Results(OKRs) and campaign/platform reviews. In this role, I collaborate cross-functionally to develop and manage media plans that enable our different teams to innovate in media approaches. Finally, I work with leaders to shape the strategic approach for the upcoming year, leveraging those plans to inform decisions, Objectives and Key Results (OKRs) and reviews. ResponsibilitiesEstablish and lead operating processes and tools for effective media plan building and partner closely across many disciplines and publishers relevant to the Product and Target Audiences.Use cross-functional knowledge to understand issues, trends, and perspectives that may influence the business. Proactively identify problems and issues across campaigns and create optimisation strategies to solve them.Lead campaigns across EMEA, cross-functional project teams, to structure, and execute analyses required to develop recommendations. Communicate findings from campaigns and manage large projects and one or more smaller projects simultaneously and participate in early discussions to scope new projects.Work with our tech teams to align Objectives and Key Results (OKRs) around the execution of plans and partner with our different disciplines to identify opportunities. Show less As Senior Planning Manager, I work with a team of experts who are transforming Friesland Campina's business objectives and product strategy into insight-rooted and innovative plans.I am responsible for media planning and delivery throughout the campaign, from the plans themselves to launch, reporting, and post campaign analysis.I collaborate closely with with client services, strategy and activations teams to ensure media planning ladders up to business objectives and delivers amazing results. Show less

  • Planning Director EMEA - Google Consumer Apps

    Jul 2018 - Nov 2020

  • Senior Planning Manager - Friesland Campina

    Jun 2017 - Jun 2018
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  Lebanese in Tech

  Oct 2019 - now

  Member

  We created Lebanese in Tech (LiT) in 2017 in London.Our mission is to foster connections in the Lebanese diaspora working in technology.We are a grassroots initiative gathering hundreds of members in London & Paris, organizing quarterly thought leadership events and facilitating connections within the community.

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  Myprotein

  Nov 2020 - Jan 2022

  General Manager - The Hut Group
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  Mediahub Worldwide

  Jan 2022 - Feb 2023

  Business Lead

  -Maintaining fantastic client relationships.-Growing and developing the team.-Producing award winning effective work.-Trusted expert on media solutions, focused on Digital.-Using knowledge to support the team to deliver innovative and creative solutions to client briefs.-Integral part in new business pitches.-Contributing to the agency's culture and developing the agency's brand externally.-Line management & coaching of a combination of Account Directors, Account Managers & Account Executives.-Collaborating with all parts of the MullenLowe business to deliver our integrated proposition. Show less

• 

  CNKD.io

  Jan 2023 - now

  Co-Founder

  As the co-founder of CNKD.io, I focus on media and marketing consulting to help brands enhance their reach and engagement. My responsibilities include:- Developing and implementing tailored media strategies to align with client objectives.- Providing expertise in media planning, performance marketing, and customer acquisition.- Delivering data-driven insights to optimize marketing campaigns.- Collaborating with clients to create innovative solutions that drive revenue growth and brand awareness. Show less