Mike Mannarino

Experience

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  W*USA-TV/Gannett Co.

  Dec 1986 - Aug 1994

  Writer/Producer/Director

  Produced programs, promos, PSAs, and special projects for a major market CBS affiliate. Experience included: children's specials, live programs, magazine stories and documentaries.- Produced specials hosted by Montel Williams and Willard Scott.- Developed and produced national public service campaigns.- Wrote, produced, and directed Fatal Mix, an award-winning, prime-time drama.

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  Self-employed

  Aug 1994 - Aug 1995

  Writer/Producer

  Wrote and produced promos, presentations CDs and marketing materials for client companies including: Friedland Jacobs Communications, Buena Vista Television, KABC-TV and PROMAX International and The Assoc. of Independent Television Stations (INTV).- Produced for A Current Affair, America’s Most Wanted: Final Justice, The Mike & Maty Show, and KABC-TV’s Eyewitness News.

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  NBC Digital Productions

  Aug 1995 - Jul 1999

  Director of Interactive Promotion

  Responsible for creation of entertaining promotional content for NBC.com. Areas included: primetime, daytime, latenight, movies, mini-series and specials. Managed staff of associate producers, writers, web developers, graphic artists and interns. Served as internal liaison with programming, on-air and print promotion, publicity, business affairs and standards and practices.- Created sponsorship packages for Hasbro, Hallmark, Kodak, Godiva, Pontiac, and more. - Increased NBC.com site traffic by over 48% and doubled ad inventory in one year. - Created the “ER Live” online event as a companion to the live TV episode. Show less

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  Columbia TriStar Interactive

  Aug 1999 - Feb 2000

  Director, TV Marketing

  Managed the creation and maintenance of network, syndicated and Kids Television websites for Sony Pictures Entertainment/Columbia TriStar Television. Created over 50 websites and managed numerous interactive events, contests, sweepstakes and live webcasts.- Quadrupled visitors and site traffic within one year. - Created the “Dilbert Webcast” the first-ever video stream of an entire episode of an animated network television show partnering with sponsor Microsoft.

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  Sony Screenblast.com

  Feb 2000 - Mar 2002

  Director, Channel Programming

  Directed program operations of Sony’s entertainment website featuring original animated and video shows and user-created music and video content. Managed program content development and promotion of Action, Comedy, Drama, Music, Sci-Fi/Horror channels. Packaged Screenblast to the consumer via program screens, ad banners, newsletters and community-building activities. - Created software and ad packaging opportunities for Sony and advertisers.- Selected Top 7 websites by Entertainment Weekly. Show less

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  Self-employed

  Apr 2002 - Jan 2003

  Freelance Writer/Producer

  Consulted on a variety of entertainment projects in marketing, promotion, website production and digital video. - Stage-managed musical performance at the Kodak Theatre for various labels.- Created small boutique websites for a variety of clients.

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  Studio City

  Feb 2003 - Sept 2006

  Head of Production

  Oversaw the creative production of promos for the leading promotion and marketing company in Los Angeles. Supervised offline and online editors, writers, graphic designers, production coordinators and other staff in the execution of promotional TV spots, sales/marketing presentations and theatrical trailers to specific client budgets. - Supervised production of promos for: Entertainment Tonight, Dr. Phil, Judge Judy, South Park, Fear Factor, That 70’s Show, Live! With Regis & Kelly, The Tony Danza Show, According To Jim, American Idol Rewind, One on One and more.- Clients included: NBC, CBS, FOX, Warner Bros, Paramount, Buena Vista TV, ABC Family, Carsey-Werner and more. Show less

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  Freelance

  Sept 2006 - Dec 2012

  Constultant/Project Manager

  Freelance Project Manager, Consultant and Writer/Producer/Director. Focuses: Web Design and Production, Web and Software QA and User Testing, Video Editing, Production and Motion Graphic Design.Consult for a variety of non-profit and web design and advertising projects. Created and produced brand identities, video and photo shoots, websites, online ad banners, print ads, e-mail campaigns and press releases for a variety of small business and non-profit clients.- Oversaw the production (features, usability, bizdev strategy) for XOW, Inc. (start-up)- Casting Director for Green Screen/Web Game, casting 40 actors to play 140 parts.- 1st AD/2nd AD on “Screening Party” and “Reunion” - HBO Shorts.- Coordinated Talent/Transportation for the 2008 & 2009 Academy of Country Music Awards.- Designed Promotional E-mail Program for Hollywood & Highland Center. Show less

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  Apple

  Aug 2008 - now

  Cross functional Program/Product/Project Manager for AppleCare solutions working with a variety of stakeholders across Apple Engineering, Operations, Retail and AppleCare. Manage vision, enhancement and new features for retail applications focused on the Apple Stores Genius Bar operations. Lead International teams to provide immediate feedback on Mac and Mobile apps, websites and kiosks. Focus on evaluating User Experience, User Interface, Messaging and optimizing workflow for product improvement pre and post-launch for consumer apps and in-store operations. Agile and Enterprise experience in a variety of software/website development environments.

  • Program Manager - AppleCare Support Experience Strategy

    Nov 2021 - now

  • Product Manager - Retail Product Management, Applications

    Nov 2018 - Nov 2021

  • Quality Assurance Lead

    Aug 2008 - Nov 2018