Sam Arntz

Experience

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  Edifecs

  Jul 2013 - Jun 2014

  Coordinated with Associates to plan, from start to finish, monthly/quarterly meetings and team building retreats off site.Superior Multitasking and time management skills.Oversee multiple projects to better the facilities and day to day operations, along with finding innovative solutions to employee’s operation problems. Reconciliation of company credit card invoices, point of contact for new hires in company.Worked with exterior suppliers to fulfill day-to- day administrative duties and created different reports to maintain the organization and efficiency of multiple programs. Show less

  • Operations Coordinator

    Mar 2014 - Jun 2014

  • Operations Assistant

    Jul 2013 - Mar 2014
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  Compass Group USA

  Jul 2014 - May 2016

  Event Planner- Microsoft

  Plan events in all venues on campus as requested. Work with customer to determine set ups, numbers attending, types of facilities required, meal arrangements times and any special needs.Ability to place event functions in properly sized rooms to maximize space utilization. Schedule appropriate interdepartmental/vendor meetings for the operational aspects of coordinating conference/meeting requirements, which include pre-planning meetings or a pre-conference meeting for the client and specific vendors.Lead site visits to review event needs and specifications.Prepare and follow through with event project timelines for each booking ensuring all details are covered.Prepare resumes/agendas for meetings/conferences that are comprehensive in a timely fashion.Prepare comprehensive post conference reports as determined by MMS..Arrange for outside rentals as needed for all levels of service as requested.Provide seamless management of events with very high-level customer service.Communicate last minute changes and requests to team, confirm with the client and update event order.Ability to remain calm and follow protocol during emergency situations.Work with other departments and vendors to ensure all aspects of each function are covered.Coordinates menu arrangements for events that manage revenues while serving the needs of the client.Meet and Greet customers upon arrival and throughout the event while the event is onsite.Ensure accurate billing of services and that appropriate method of payment (cost center, IO, Purchase Order, credit card, check) is in place per the Microsoft Procurement policies, ensuring timely processing of all invoices.Ensure event and catering forecasting and metrics are completed on a regular basis as outlined by the Events Manager, MS Client, and MMS Management in order to support the business goals and objectives..Other duties as assigned by Events Manager, Director of Events, and MMS Management. Show less

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  Zonar Systems

  May 2016 - Jan 2019

  •Key responsibility is to develop and execute Zonar's account based marketing plans to support strategic growth within the target accounts. This includes designing, building and executing insight-led marketing strategies and ensure strategic alignment with the Enterprise Sales team. •Ownership over all marketing activities within Zonar's 2 key vertices. This includes planning, managing, writing and editing practical content for advertising, promotion, publicity and electronic marketing to generate leads and achieve market presence.• Works closely with Sales team to execute and deliver tangible pipeline results and positively impact ROI.• Establish and track measurable response rates and conversion rates for all programs, and proactively analyze campaigns and programs to assure they meet business objectives.• Define audience targets for campaigns based on existing personas and journey, responsible for building the plan to grow and maintain the lead and contacts. • Manage and run Zonar’s new continuing education focused webinars using On24 software.• Conceptualizte and execute on Zonar's National tradeshow presence in key verticals. This includes developing key messaging, product positioning & logistic coordination. Show less -Developing event strategy including key messaging, traffic drivers, lead capture, merchandise giveaways, and digital displays for 110+ national, regional and executive shows annually-Researching, budgeting and proposing show recommendations to C-suite to align with corporate goals-Negotiating contracts including exhibit house, associations, hotels, catering, convention centers, warehouse/fulfillment house-Orchestrating on-site an average of 20 shows annually-Governing event logistics including ancillary receptions, staffing schedules, show services and shipping-Cultivating association partnerships to leverage key sponsorship opportunities-Authoring pre-show playbooks and post-mortem reports for each trade show-Coordinating efforts for pre- and post-show outbound marketing and media opportunities-Overseeing company store, including logo merchandise and sales literature Show less

  • Demand Generation Specialist

    May 2018 - Jan 2019

  • Marketing & Events Specialist

    Apr 2017 - May 2018

  • Marketing & Events Coordinator

    May 2016 - Apr 2017
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  FastSpring

  Jan 2019 - Dec 2019

  Marketing Program Manager

  -Develop and execute campaigns to drive pipeline growth and closed revenue leveraging key channels such as paid search, paid social, display, content syndication, nurture, and more-Own channel strategy, KPIs, budget, and forecasts in a cost-effective way-Deliver on an opportunity to commit number to Sales and work closely with Sales to target various segments driving pipeline growth-Build, execute, and test acquisition processes against different personas within targeted accounts using account-based marketing best practices-Manage and update all third-party review sites (G2, TrustPilot, Capterra)-Analyze overall program performance and create reports in Salesforce to ensure we are on track to meet team goals-Effectively manage our agency partners and ensure optimized campaign execution, analysis, and reporting-Work closely with our cross-functional marketing team to design tests and continually optimize programs for higher conversion rates-Collaborate across the marketing team to develop multi-channel, integrated demand generation programs-Work with marketing and sales operations to determine ongoing improvements to the lead flow and reporting process Show less

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  Procore Technologies

  Dec 2019 - Mar 2021

  Customer Growth Marketing Manager

  -Serve as the marketing campaigns lead for our cross-sell and up-sell campaigns - from insight development to planning, development and execution for our customers that drive measurable growth-Own the customer cross-sell, up-sell pipeline numbers and other marketing metrics-Utilize data to drive programs and tactics to target the customers - understanding what the best offers are for our buyers, and when to extend these offers-Creation and optimization of content, Outreach, assets and targeted lists for sales driven outbound plays. -Manage full funnel metrics and pipeline targets by supporting inbound, SDR prospecting and AE self sourced opportunity creation. -Partner with and provide strategic insights to other marketing teams on customer up-sell and cross-sell marketing activities-Understand the customer life cycle and expansion journey - and know how to use the right tactics at the right time - while maintaining a good customer experience-Work with other marketing, customer success and ops partners to build cross-sell, up-sell programs into existing campaigns and launches Show less

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  Mitratech

  Mar 2021 - Aug 2021

  Senior Enterprise Field Marketing Manager - Account Based Marketing

  -Identify target accounts based on fit, intent and engagement, and be accountable for driving pipeline creation and acceleration goals.· Develop and launch 1:1 and 1: few account based marketing programs to successfully engage accounts and decision makers moving them effectively through buyer's journey.· Build relationships with Sales leaders, understand unique account opportunity scenarios and guide the team on best ways to engage with their top accounts in different regions.· Partner with the Marketing team on a targeted content strategy, planning and executing multi-channel programs: emails, events, digital, direct mail etc. across regions.-Strategize, manage and execute on all Demand Generation strategies. · Actively monitor all campaign analytics, partnering with our Marketing analytics team to create appropriate reporting on campaign performance and communicate results optimally with recommended actions for optimization.· Use data and industry best practices to formulate insights to optimize programs and plays for target accounts. Show less

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  Smartsheet

  Aug 2021 - Aug 2022

  Account Based Marketing Manager

  -Responsible for all ABM strategy development by creating and optimizing programs that tailor personalize marketing activations to high priority accounts throughout the customer lifecycle and journey.-Build and execute on GTM market strategies for 1:1 programs for Fortune 100 Enterprise companies supporting the Strategic account team with a focus on expanding into new departments and increasing platform use within existing teams. -Map content and campaigns to various personas, segments, and verticals while defining content strategy for cluster and 1:few programs, including which personas, industries and segments to prioritize based on account planning with enterprise sales teams. -Strategically plan programmatic campaigns by working and aligning with key stakeholders to set campaign goals and ensure conversation of reputation, demand generation, engagement and sales enablement activities to meet the goals for the segments and audiences while considering budget and available resources. -Develop the themes and build campaign architecture with key tactics, programs and content/assets for multi-channel campaigns including email, social/paid social, events, direct mail, webinars and more. -Ensure completion of campaign elements, launch, in-market execution, measurement and reporting including ongoing optimization. Show less

• 

  Checkr, Inc.

  Aug 2022 - now

  -Develop multiple ABM strategies for 1:1 customer targeting, 1: few programs, and 1:many tactics designed to generate response and assist sales in expanding in to new accounts-Contribute to the development of Checkr’s ABM strategy, processes, and playbooks.-Engage with Sales, Marketing and RevOps leaders to align on priorities and develop account-based GTM strategy for the MM/Enterprise segment-Lead a team of marketers, focused on ABM/ABX initiatives, to develop and execute targeted, ABM programs (1:1, 1:few, 1:many) that successfully engage target accounts - moving them effectively through buyer’s journey across acquisition, acceleration and upsell-Employ a data-driven approach to develop an ABM strategy and work closely with Sales and RevOps to implement ABM into account-level plans.-Analyze target accounts to determine the optimal ABM campaign and tactic mix; deploy marketing initiatives on a segment or industry basis, using various mediums, including digital, events, and social media.-Work with industry marketing, digital, creative,, and other internal teams to determine existing programs and assets that align with the account’s GTM plans and marketing plays and incorporate them into your strategy.-Project management of sales-driven ABM campaigns across channels including email, direct mail, and field-Continually experiment to optimize existing campaigns and prove the validity of new channels-Collaborate with PMM and RevOps on campaign briefs to outline thematic demand gen campaigns by use case and persona to drive top of funnel nurture and engagement-Measure and analyze program performance regularly, adjusting tactics to ensure results are achieved, and KPs/OKRs are met on time and on budget Show less Strategy: Develop the full-funnel integrated campaign strategy targeting Checkr’s Ideal Customer Profiles (industry focus) to fuel pipeline and revenue growthExecution: Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, direct mail, outbound, and direct mail channels in partnership with the Partnership and Field Events teamMessaging: Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teamsCreative: Partner with the brand team to test and optimize creative concepts for promotion across campaign channelsAudience: Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outboundsManage: Own paid social channels (LinkedIn, Meta) in partnership with our ad agency and direct mail program (Sendoso) and pilot new 3rd party industry vendors to fuel acquisition effortsStakeholders: Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targetsAnalytics: Measure and communicate progress to meeting and exceeding key performance indicators (KPIs) across campaign channels. Analyze, assess, and identify areas for improvement Show less

  • Principal Enterprise Marketing Manager

    Aug 2024 - now

  • Principal Account Based Marketing Manager

    Mar 2024 - Aug 2024

  • Senior Account Based Marketing Manager

    Aug 2022 - Mar 2024