Alexander Makarovsky

Experience

• 

  Arc Worldwide

  Jul 2007 - Dec 2008

  Interactive project manager

  Position role: Managing the execution of digital projectsKey responsibilities:• Manage client’s comments and project workflow to follow the timeline and risk assessments• Hold regular status meetings and prepare contact reports, present proposals and evaluations onClient meetings• Compare final deliverables to scope of project in order to capture, share and archive key learning• Control internal workload and timelines• Collaborate with suppliers for digital & CRM execution, media and non-standard promotion,including evaluation, briefing and controlling milestonesKey achievements:• Proposed and implemented the structural changes to global websites’ localization process in Diageo• Defended and executed the idea of fully local digital development for GM• Promotion to Senior level in 1 year Show less

• 

  VML COMMERCE

  Dec 2008 - Mar 2011

  Senior Digital Project Manager

  Position role: Managing the execution of digital projects for BATKey responsibilities:• Interface with Clients to define the scope of work and deliverables for retainer/project/pitch• Present proposals and evaluations on Client meetings• Create and maintain detailed project plans, proposals and estimates, scope documents, riskassessments, specifications (technical and functional), project schedules, change requests,comments workflow and status reports• Collaborate with suppliers for digital & CRM execution, media and non-standard promotion,including evaluation, briefing and controlling milestonesKey achievements:• Played vital management role in multi-branded CRM platform launch for BAT, being the project lead for 2 global and 5 local teams• Implemented the ways of working procedures between the Client, Agency and multiple production suppliers Show less

• 

  Havas Creative Network

  Mar 2011 - Dec 2012

  Digital Producer

  Position role: Managing digital projects of the Agency, delivering the operational setup and Client Service for ongoing projectsKey responsibilities:• Clients’ development: negotiating SOW and fee, supervising digital projects delivery• Hands-on delivery of CX and UX planning• Overall digital projects planning and revenue forecasting• Build the digital team and suppliers’ poolKey achievements:• Increased the Digital revenue by 250% in 2 years• Brought significant growth of classic ATL Agency’s expertise in digital and its consideration fordigital projects among existing Client’s• Built the efficient partnership with Media Agency, allowing to acquire Pfizer’s full cycle digitalsupport project• Executed the project which became a worldwide benchmark for digital marketing in Mondelez• Introduced execution procedures for digital products including multi-factor scoring for suppliers’ bidding Show less

• 

  VML COMMERCE

  Dec 2012 - Dec 2013

  Digital Account Director

  Position role: Managing the Digital unit of the Agency, delivering the operational setup and Client Service for ongoing projectsKey responsibilities:• Clients’ development: negotiating SOW and fee, supervising digital projects delivery• Creating digital strategy and guiding its execution for Clients• Hands-on delivery of CX and UX planning• Building the digital team for both creative and digital support projects• Increasing the overall financial and operational efficiency of in-house and outsourced worksKey achievements:• Transformed Agency structure and workflow setup for higher product quality and delivery efficiency plus reduced the spending for outsourced works• Sold the strategy which allowed to double the revenue on key digital Client• Developed the digital strategy for Norge in Russia. Show less

• 

  Proximity Worldwide

  Dec 2013 - May 2019

  Group Account Director

  Position role: Managing non-network Client’s unit, delivering Client Service, Revenue Growth and Operational improvements.Key responsibilities:• Clients’ development: negotiating and delivering the agreed SOW• Controlled the overall financial and operational efficiency of projects with yearly budget of $1M• Defined and lead the vision of integrated communications strategies and creative development• Defined the proper teams and processes for projects execution• Facilitated product co-creation sessions for Visa and biggest Russian banks, including CJM, rapid prototyping & concept-proof research Key achievements:• Increased the unit profitability by 70% in first 2 years• Guided the social media strategy for 2nd national airline during the pitch resulting in introduction andimplementation of social media planning and publishing process unique for the market• Acted as product owner for agency-owned SaaS planned to market to Clients worldwide on subscription basis. The product was a social media content scoring online tool working with big data, OCR, computer vision and machine learning• Forced digital technologies into Bacardi trade marketing on constant basis• Established effective system of social media projects execution across Eastern Europe Hub for Bacardi• Introduced brand positioning for one of Bacardi brands while launch on dark market in Russia• Brought to life Silver Effie winner project• Brought to life Gold Cannes Lion, Webby, Clio winner project, featured on Adweek and Wired• Introduced agency-wide projects and resources tracking system together with products’ developmentframeworks• Successfully contributed to product and service offering of the Agency Show less

• 

  Mindshare

  May 2019 - Jun 2021

  Client Service Director

  Position role: Managing Client Leadership for Nestle Purina, delivering Client Service, Revenue Growth and Agency offer strategy (in non-media unit)Key responsibilities:• Growing billings and net sales of $4,5M+ unit by defining Agency’s product offer and profit model corresponding to changing Client’s business goals / management approach• Building sustainable relationship with Client (40+ contacts), measured through semi-annual evaluation. Protecting Agency business by managing key stakeholders (5 contacts) agenda: reducing Non-working media spends, minimising strategy-to-execution times, etc)• Leading Client’s digital agenda by introducing new disciplines, offering portfolio strategies, and implementing cross-functional / cross-brand learnings.• Enabling product quality and delivery, including fulfilment of agreed KPI (incl. performance, brand metrics and products/programs ROI)• Reinforcing Client leadership team (10+) and driving integration in Client’s marketing structure• Achieving financial accuracy driven by internal & external audit requirements• Aligning on RACI-matrix for complex disciplines• Product ownership: writing user stories and interfacing between business and developers for non-advertising Client's digital assetsKey achievements:• Achieved 18% Net sales growth in 2020 vs 2019• Increased Client’s evaluation by 9/100 in first cycle• Successfully marketed new agency product, which contributed to billings growth and further expertise in-house development• Developed and implemented performance related bonus model• Restructured Client leadership team (10+ direct reports)• Accomplished Client leadership team transition to remote caused by COVID• Introduced ROI calculation model for promo-campaigns efficiency evaluation Show less

• 

  GroupM

  Jun 2021 - Apr 2022

  Tech Product Director

  Position role: Delivering product vision for customer activation projects across the groupKey responsibilities:• Definition and development of Group’s offer for retail marketing including commercial model development, landscape analytics, industry products assessment• Extension of Group’s capabilities in CRM, including strategic frameworks development (different LTV growing models) and collaboration with key SaaS on the market• Extension of Group’s capabilities in consumer promotions, including ROI-models development and collaboration with key suppliers and platforms on the market• Leading the joint B2B products development stream of Group’s strategic partnership with key Russian Ecosystem - VKKey achievements:• Developed and marketed new industrial (co-branded by VK and GroupM) no-code tool for consumer promotions. Tools provides media, production and management automation and UX optimisation• Won new CRM & retail business by introducing market-first ad agency offer and commercial model for retail marketing in just 6 months. Including building strategic frameworks, ROI models and collaboration with key SaaS on the market Show less

• 

  DALEE Digital Agency

  Apr 2022 - now

  Director of Operations

  Assigned for- Growing efficiency of short- and long-term resources planning and utilisation (team of 100+, agile frameworks)- Designing and defending product solutions for e-com, loyalty & gamification programs, CRM, big content portals, corporate websites, etc- Interfacing between production and management teams to secure product quality