Nisha Dudani

Experience

• 

  Logicserve Digital

  May 2012 - Jul 2013

  SEO Executive

  Managed SEO and content marketing for SMBs in the UK.

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  ReachLocal Services India

  Aug 2013 - Nov 2014

  SEM Analyst

  Managed digital paid media campaigns for SMBs in the USA & Canada, which includes but is not limited to keyword research & planning, campaign & ad creation, optimisation, reporting, conversion tracking, A/B testing, bid & budget management, competitor analysis.

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  Realty Redefined

  Dec 2014 - Jul 2017

  - PPC & paid social campaign management across multiple platforms like Google Ads, Microsoft Ads, SA360, Apple Search Ads, Meta, LinkedIn, Twitter, Snapchat, Quora, and native platforms such as Taboola & Outbrain.- Worked with prominent real estate brands such as Rustomjee Developers, Axis Spaces, and Kesar Group, to name a few.- Direct media buying & affiliate marketing.- Briefly worked on the programmatic advertising platform DV360.- Client servicing.- Collaborating with internal teams including creative designers & web developers. Show less

  • Sr. Manager - Digital Marketing

    Apr 2017 - Jul 2017

  • Manager - Digital Marketing

    Dec 2014 - Mar 2017
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  Performics.Convonix

  Aug 2017 - Sept 2018

  Group Head - Biddable Media

  - Led a team of 9-12 people managing performance marketing campaigns for multiple Citibank products in the APAC & EMEA region across channels like Search, Display, YouTube, Facebook & Instagram.- Extensively used MS Excel, PowerPoint, & Word.

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  GroupM

  Oct 2018 - Sept 2020

  - Worked with brands like Pantaloons, Disney+ Hotstar, D’decor, LVMH, Ferrero, InterMiles for performance marketing and brand awareness activities.- Executed full-funnel marketing strategies to increase new customer base, drive growth from existing customers, and conduct retargeting activities to re-engage churned customers.- Conducted studies such as ad recall lift, brand lift, search lift, and conversion lift.- Developed and presented paid media strategy sections for pitch presentations, contributing to successful client acquisitions and business growth.- Worked on paid media management platforms like Optmyzr and Kenshoo.- Collaborated with DeltaX to develop creative solutions for executing a real-time moment marketing campaign. Show less

  • Group Head - Biddable Media

    Feb 2019 - Sept 2020

  • Group Head - E-commerce Media

    Oct 2018 - Jan 2019
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  360 OM

  Sept 2020 - Sept 2024

  - Strong focus on leveraging data & industry trends for media planning & forecasting to optimise marketing spend & improve campaign performance.- Developing comprehensive integrated digital media strategies, overseeing day-to-day operations to ensure seamless campaign delivery.- Played a key role in the growth of the company by helping expand the paid media team from 3 employees in 2020 to over 15 in 2024, and contributing to business pitches aiding in client wins.- Automated the daily budget & KPI tracking process for the company by setting up an automated Google spreadsheet using Power My Analytics.- Established a company-wide best practices repository for campaign creation & optimisation. Show less - Led a team of senior managers responsible for performance marketing activities, for clients, across multiple paid media platforms.- Analysing metrics using platforms like Google Analytics (GA4), AppsFlyer, Shopify, & PostHog to develop & implement robust marketing strategies. Drawing additional insights from SEMrush and Similarweb.- Managing & optimizing product feeds using Google Merchant Centre and Shoptimised.- Utilised email marketing platforms such as Beehiiv & Mailchimp.- Worked on tools like Asana & Mavenlink for efficient project coordination, and Looker Studio & Swydo for comprehensive reporting.- Leveraged AI tools like ChatGPT and business communication platforms like Slack, Teams, & Zoom. Show less

  • Paid Media Director

    Apr 2022 - Sept 2024

  • Associate Director - Paid Media

    Sept 2020 - Mar 2022
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  Digifect Media Consulting

  Sept 2024 - now

  Marketing Consultant

  Harsh Thali and Parathas (https://harshthaliandparathas.com/)- Consulting for branding, website design & development- Tagging set up, using Google Tag Manager- Search Console & GA4 (set up, tracking, and monitoring)

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  Madison World

  Oct 2024 - now

  Deputy General Manager - Digital