
Julien Accart
International Human Resources, Ressources humaines Internationales

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About me
Managing Consultant @ IBM Consulting | Business Transformation Services | Customer Transformation | IBM iX | Digital Commerce practice
Education

EDC Paris Business School
2001 - 2005Master's degree Business and entrepreneurship
CELSA - Ecole des hautes études en sciences de l'information et de la communication
2006 - 2007Master 2 (M2) INFOCOM | Management des Ressources Humaines, Communication et Négociation
Experience

Ubisoft
Jan 2005 - Jan 2005International Human Resources, Ressources humaines Internationales- In charge of Worldwide Satisfaction Survey in order to define action plans to define strategic orientations with the International Human Resources Director, Synthesis for the CEO- International coordination to elaborate recruitment collaboration tools for the Worldwide HR Managers (Head hunters relation optimization, centralization of data concerning budget, legal and contracting issues...)- Benchmark to implement a Group Succession planning programme- Global Recruitment Website revamp- Internal Communication and Sponsorship Mostrar menos

IBM
Jan 2007 - Jan 2007HR development, Chargé de développement RHHR Learning department- Mentoring programmes assessment in order to make recommendations to the IBM France HR Director- Project management for various major training sessions programmes and events- Training catalogue reorganization, segmentation by profession and level of experience- Communication plans

IBM
Jan 2008 - nowGoal : harmonize digital experiences, achieve a comprehensive and innovative customer 360° Single Consumer View to manage pet health, and implement effective marketing automation strategies by enhancing data collection and customer engagement across 70 markets.My Role:- Led a cross-functional team within the Global Digital Factory to deploy data collection tools and integrate CRM/CDP/Analytics solutions.- Coordinated the rollout of APIs and SaaS platforms to ensure seamless data flow and customer insights.- Built deployment roadmaps according to capacity and facilitated collaboration between global and local teams to address specific market needs.Key Achievements:- Accelerated deployments through efficient methodologies.- Established robust data collection processes and improved segmentation for targeted marketing.- Developed a deployment dashboard with KPIs that enhanced stakeholder satisfaction and transparency.This project has been a game-changer, enabling the customer to better connect with pet owners and streamline operations across its markets. Mostrar menos Faced with significant performance issues, including downtime and a complex architecture, the customer Global Digital Platform revamping was a priority to enhance speed and functionality across 70 markets. Also, managing the convergence of the editorial content and the e-commerce webshop for some markets on this digital platform was critical. My role involved:- Leading the migration from CMS Sitecore V9 to V10 to boost performance and user experience.- Coordinating a diverse development team with contractors to streamline processes and support the delivery of online digital signature services for pet owners to be the guardian of their pets health- Implementing agile methodologies to effectively manage our backlog and the product roadmap and improve communication across stakeholders.Key achievements included:- Enhanced KPIs and core web vitals post-migration.- Increased efficiency in production deployments, eliminating the need for planned downtimes.- A seamless integration of editorial and e-commerce components, significantly improving user experience.This project reinforced the importance of agility and collaboration in delivering high-quality digital solutions. I’m proud to have contributed to a unified platform that enhances customer engagement and operational efficiency. Mostrar menos As a CX Project Manager, I tackled key challenges in the luxury retail sector, particularly the shift in consumer behavior with the rise of digitalization. Our project focused on implementing an omnichannel CRM strategy to enhance customer engagement and adapt to market demands worldwide, including in the critical Asian market, supporting the IT global department.Key contributions included:- Leading the "Order In Store" initiative to streamline in-store ordering via tablets, improving customer experience.- Managing the CRM database to ensure data quality and integration along with a migration project.- Collaborating with cross-functional teams to deploy solutions like Click & Collect and e-reservations, aligning with agile methodologies, deploying customer data collection apps in stores...In order to :- Increase revenue through expanded product offerings and improved conversion rates through CRM- Enhanced operational efficiency and a robust omnichannel strategyThis experience has reinforced the importance of agility and data-driven decision-making in the luxury sector, particularly during the COVID-19 crisis. It was fulfilling to modernize customer engagement strategy and participate in maintaining brand image in a competitive market. Mostrar menos Digital platform of services for a government / Insurance initiative following a government priority to support "caregivers"- Management of a scrum team of on-shore and off-shore people during COVID crisis - Successful delivery of new functionalities and evolutions to develop platform and reach- Data consultant to scope requirements of the platform, selection of a BI tool (Power BI), implementation of deployment KPIs on territories and on Database coverage (Power BI via API / SQL Database) Mostrar menos E-commerce Platform for Connected Vehicle Services – Automotive IndustryLed the successful delivery of a digital e-commerce platform for connected vehicle services, using a scaled agile framework (Nexus >> SAFe) and AWS Cloud architecture. The platform integrated Salesforce CRM for customer account management, personal data handling, API-managed services, a Drupal CMS and Zuora offer management (economy of subscription) and automated email communications.- Managed project scoping and facilitated functional workshops to align stakeholders.- Led 2 feature teams, overseeing sprint planning and development execution to ensure timely delivery. Mostrar menos Supported the Digital Transformation of a major B2B retailer within the French subsidiary IT department, in close collaboration with business teams.Implemented and successfully deployed pilot and MVP omnichannel solutions (stores delivery / click & collect, e-commerce, dropshipping, marketplace):- Marketplace (MIRAKL)- Group PIM Integration (Product Information Management)- Omnichannel E-Commerce new webshop (from local to global mutualized Micro-Services solutions)- Digital Interactive Terminals/kiosks - Leveraging a complex existing local and global ecosystem, focusing on Article data and rules (assortment management, stock and availability, leadtimes determination rules..) and managing all dependencies with other customer journey steps. (content & navigation, basket, OMS, payment...)- Applying Agile Scrum Methodology with Global headquarters and locally to deliver successful MVPs on the French pilot subsidiary - Coordinating task forces to address crises and resolve business and international technical issues and prioritizing customer challenges. Mostrar menos Business Process Analyst – Agriculture & Manufacturing2013 – Process Modeling & Convergence Workshops • Led process modeling and discrepancy analysis for three subsidiaries. • Conducted convergence workshops across distribution, procurement, and quality control domains.Change Management & Business Process Consultant – Financial Services2010-2012 – Group HRIS Deployment (Human Resources Information System) • Managed HRIS integration and led change management for a major financial institution.2010 – Formation Program "Demain" • Managed externalization of corporate training programs, redefined service offerings, and optimized internal processes.Strategic Business Model Consultant – Insurance & Banking2009-2010 – Front Office Platform for Insurance Products • Led strategic studies and business model planning for a major insurance front-office platform.2008-2009 – Trade Finance and Back Office Digital Transformation • Deployed an EDM solution (Electronic Document Management - FileNet) and externalized back-office operations for a global trade finance division. Implemented Global KPIs Mostrar menos
Digital Transformation consultant
Jan 2008 - nowDeployment Lead | Global Digital Factory of a Pet nutrition industry leader
Oct 2022 - Feb 2025Delivery lead | Global Digital Factory of a Pet nutrition industry leader
Jul 2021 - Oct 2022Project Manager for CRM and Omnichannel Database (Single Consumer View) | Major Luxury French Group
Nov 2020 - Jul 2021Lead of Agile scrum team+Data consultant | Governmental body/Insurance organization/Pension sector
Mar 2020 - Oct 2020Project Manager, Consultant, and Scrum Master | Digital Factory of Automotive industry leader
Jun 2019 - Mar 2020Digital Transformation Project Manager | Retail & Consumer Goods | Major B2B wholesaler
Jun 2013 - May 2019Business Transformation Functional Consultant | Customers in Finance/bank/insurance Industry sectors
Jan 2008 - May 2013
Licenses & Certifications
- View certificate

Cognitive practitioner
IBMJul 2020 
Consumer Products Insights & Solutions (Silver)
IBMMay 2019- View certificate

IBM Explorer Project Manager
IBMJul 2024 - View certificate

IBM Generative AI Foundations
IBMSept 2024 - View certificate

IBM watsonx Essentials
IBMMay 2024 
Blockchain Essentials
IBMMay 2019
Certification Cycle Responsable Développement Durable / Les référentiels du Développement Durable
AFNOR CompétencesNov 2010- View certificate

IBM Growth Behaviors
IBMAug 2024 - View certificate

License to Lead - First-Line Manager
IBMMay 2024 - View certificate

Watsonx Assistant Sales Foundation
IBMSept 2024
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