Eman Ouda

Experience

• 

  Vodafone Egypt

  Nov 2008 - May 2016

  Led the integration of data analytics and research to understand customer behavior and come up with actionable insights to support segment growth.Supported marketing team develop and implement the company’s commercial strategy to achieve set targets. Extracted insights from data analysis to provide marketing team with innovative tariffs and propositions aimed at disrupting the market.Assessed impact of tariffs and promotions on firm’s revenues, ARPU, market share, and churn figures and provided actionable insights to the Executive Committee. Conducted Radio planning of Delta governorates and managed Delta Radio coordinators team.Managed cross-functional projects and led successful negotiations with multinational vendors.

  • Customer Insights Sr. Team Leader

    Jul 2014 - May 2016

  • Customer Insights Team Leader

    Jul 2012 - Jul 2014

  • Radio Systems Senior Engineer

    Nov 2008 - Jul 2012
• 

  Vodafone

  May 2016 - Mar 2018

  Set and launched segment mobility tariffs that led to a double-digit growth in mobile internet penetration.Led the revamp of the enterprise loyalty program, thus doubling customer engagement and maximizing ROI.Developed and led the execution of the 4G go-to-market plan, creating a three-digit increase in active 4G users in year 1 alone. Led pricing of both Ramadan and Summer Recharge promotions that resulted in a double digit increase in recharge revenues.Managed customer base profitability by implementing effective pricing policies and creating value-based customer propositions to ensure profitability of the company.

  • Enterprise Portfolio Manager

    Nov 2016 - Mar 2018

  • Prepaid/Mobile Internet Pricing Sr. Team Leader

    May 2016 - Nov 2016
• 

  Vodafone

  Oct 2019 - now

  Leading Vodafone Egypt’s state-of-the-art “Innovation Lab”, which is spearheading the digital transformation of top companies across various industries.Leading the development of Industry-based digitization strategy leveraging Vodafone’s diversified product portfolio Developed and led the execution of corporate and VGE segment growth strategy resulting in overachieving our revenue budget and asserting our market leadership.

  • SME & SOHO Senior Marketing Manager

    Oct 2023 - now

  • Corporate and VGE Marketing Senior Manager

    Oct 2021 - Sept 2023

  • Corporate and Vodafone Global Enterprise Marketing Manager

    Oct 2019 - Nov 2021