Thodoris Karapanagou

Experience

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  PricewaterhouseCoopers Limited

  Sept 2004 - May 2005

  External auditor

  Entry level auditor focused on Greek GAAP and Sarbanes-Oxley Act. With wide ranging experience within multinational companies such McCann Erickson Hellas, Bausch & Lomb S.A, Corus Kalpinis Simos, & others. Responsible for auditing the Financial Statements as disclosed in the Annual and Interim Financial Information. Active participation in Senior Management and Executive Directors meetings.

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  WIND Hellas

  Apr 2007 - May 2009

  Part of the successful prepaid Q card Marketing team accountable for promotional activities, market segmentation and monthly/ weekly reporting of key elements of Q card customers. Participate on decision making marketing communication meetings. Prepare and run inter-departmental marketing presentations focusing on new campaigns and forthcoming projects. Member of the Project Governance & Strategy department in Commercial dpt be responsible for running Strategic & Marketing projects. Undertake wide variety of projects both with noticeable lead time & high strategic value in terms of revenue.

  • Q card Product Manager

    Sept 2005 - May 2009

  • Project Manager Commercial

    Apr 2007 - Aug 2008
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  Vodafone Greece

  Jun 2009 - Dec 2010

  Product manager in Prepay

  Responsible for postpay (i.e Hybrid tariff plans) and prepay (i.e Vodafone International) products in marketing segment focusing on new commercial propositions, preparation of business cases, daily/ weekly/ monthly reporting activities, evaluation of consumer’s effect upon new time to market actions, analyze revenue impact for new marketing activities. Head of International cross functional projects with high impact on company’s revenue.

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  WIND Hellas

  Jan 2011 - Jul 2018

  Q Marketing Manager

  Head of Q card team having P&L product responsibility. Design online strategy, digital shape channel mix with specific activities per target segment. Accountable both for designing new product offers and planning CRM activities targeting High Value customers (value orientation). Close monitoring of key product KPIs on a daily and monthly basis with detailed reports & presentations to top management. Contribute on annual and interim detail marketing plan and budget. Close monitor on market trends. Full responsibility of product launches with emphasis on go to market activities as well as designing & executing new product propositions. Extremely close coordination with sales team for running aggressive distribution activities & special promos to WIND PoS. Show less

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  OPAP

  Aug 2018 - Nov 2020

  Head of Loyalty

  Of high strategic importance responsible to design, execute and launch the 1st OPAP Loyalty program for all retail and online games applicable for more than 4M customers. Collaborate with key OPAP functions to develop integrated CRM and commercial strategic plans strategy to target diverse customer needs based on segmented customer evaluation derived from both market research and analytics data. Drive program acquisition, awareness and enrollement by synthesizing retail activities and focus personalized communication. Work with brands, internal stakeholders and 3rd party partners to lead, drive and execute reward creation and maintenance. Manage the ongoing operations and fulfillment processes of the programs and loyalty campaigns, managing the program budget with responsibility for the program P&Ls and rewards ROI. Create program KPIs and ongoing reporting to measure program effectiveness and identify opportunities for improvement Show less

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  Regency Casino Mont Parnes

  Nov 2020 - Feb 2022

  Loyalty Manager

  Responsible for the design, operation and monitoring of the commercial plan of ‘Regency Loyalty program. Monitor the domestic as well as international market to adopt best practices that have as a result to maximize customer experience and return on investment (ROI). Conclusion of strategic partnerships that will create an ecosystem of multiple options to the customers to improve retention and spend.

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  Bookdialysis.com

  Feb 2022 - Dec 2022

  Digital Product & Marketing Manager

  Diaverum AB is one of the leading multinational heath company specialized at dialysis service.- Plan and implement an integrated digital marketing strategy aligned with the company’soverall business development efforts. - Monitor channel performance/ coordinate/ensure delivery. Make suggestions onperformance improvement. Lead google ads and SEO efforts. - Supervise content creation & updates across social media (Facebook, Twitter, YouTube,Instagram). - Supervise the implementation of referral and other promotional campaigns acrosschannels. - Create monthly executive reports & presentations. - Formulate product strategy, oversee product analysis and product delivery , monitorproduct performance and continuous improvement lifecycle. Show less

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  Perfect Pet

  May 2023 - now

  Marketing Director

  Market leader of b2b pet industry responsible for all marketing activities >3,500 brands around food, accessories etc.