Csilla Borsos

Experience

• 

  Seo101.hu

  Jan 2016 - Mar 2017

  SEO Copywriter
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  Yardi

  Aug 2016 - Nov 2016

  Online Publisher Intern

  Internship

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  Yardi

  Mar 2017 - Feb 2021

  -Conducting advertising campaigns through platforms like Google Ads (search, display, remarketing), Bing, Instagram, and Facebook;-Executing daily campaign optimization and following results according to company’s goals;-Conducting keyword research and proposing implementations accordingly;-Creating adequate ads and running A/B tests;-Translating data from web analytics into actionable plans and advertising campaigns;-Developing on-site audits and suggesting changes according to PPC best practices; Afișează mai puține

  • PPC Specialist - RentCafé ILS

    Jan 2020 - Feb 2021

  • PPC Specialist - RentCafé Reach

    Mar 2017 - Mar 2020
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  Creatopy

  Feb 2021 - Oct 2022

  PPC Specialist

  - Participating in implementing effective paid advertising strategies;- Planning, creating, and managing PPC campaigns across a variety of advertising channels (Google Ads, Microsoft Ads. Facebook Ads, Quora, Linkedin, Reddit, Twitter etc.);- Writing engaging and concise ad copy and landing pages to boost conversion rates;- A/B testing ad creatives, setting up audiences, and optimizing for conversions;- Keyword research and management (analyze search terms list, add PPC keywords and negative keywords);- Measuring impact and effectiveness of campaigns by reporting on key performance indicators (CTR, conversion rate, cost per lead, etc.), while simultaneously thinking creatively about improvements and strategies to optimize campaigns;- Staying up-to-date with digital marketing trends and potential new channels and strategies to keep the company ahead, including updates to social media marketing, attribution, search and display advertising. Afișează mai puține

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  Inbound FinTech

  Nov 2022 - now

  PPC Specialist