Csilla Borsos

Csilla Borsos

SEO Copywriter

Followers of Csilla Borsos1000 followers
location of Csilla BorsosRomânia

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  • Timeline

  • About me

    PPC Specialist at Inbound FinTech | Strategy | Campaign Management

  • Education

    • Partium Christian University

      2012 - 2015
      English and Romanian Language and Literature/Pedagogy Module

      Activități și societăți:"Janus Pannonius" College of Advanced Studies

    • Universitatea „Babeș-Bolyai” din Cluj-Napoca

      2015 - 2017
      Master's degree PR and Advertising, MA
  • Experience

    • Seo101.hu

      Jan 2016 - Mar 2017
      SEO Copywriter
    • Yardi

      Aug 2016 - Nov 2016
      Online Publisher Intern

      Internship

    • Yardi

      Mar 2017 - Feb 2021

      -Conducting advertising campaigns through platforms like Google Ads (search, display, remarketing), Bing, Instagram, and Facebook;-Executing daily campaign optimization and following results according to company’s goals;-Conducting keyword research and proposing implementations accordingly;-Creating adequate ads and running A/B tests;-Translating data from web analytics into actionable plans and advertising campaigns;-Developing on-site audits and suggesting changes according to PPC best practices; Afișează mai puține

      • PPC Specialist - RentCafé ILS

        Jan 2020 - Feb 2021
      • PPC Specialist - RentCafé Reach

        Mar 2017 - Mar 2020
    • Creatopy

      Feb 2021 - Oct 2022
      PPC Specialist

      - Participating in implementing effective paid advertising strategies;- Planning, creating, and managing PPC campaigns across a variety of advertising channels (Google Ads, Microsoft Ads. Facebook Ads, Quora, Linkedin, Reddit, Twitter etc.);- Writing engaging and concise ad copy and landing pages to boost conversion rates;- A/B testing ad creatives, setting up audiences, and optimizing for conversions;- Keyword research and management (analyze search terms list, add PPC keywords and negative keywords);- Measuring impact and effectiveness of campaigns by reporting on key performance indicators (CTR, conversion rate, cost per lead, etc.), while simultaneously thinking creatively about improvements and strategies to optimize campaigns;- Staying up-to-date with digital marketing trends and potential new channels and strategies to keep the company ahead, including updates to social media marketing, attribution, search and display advertising. Afișează mai puține

    • Inbound FinTech

      Nov 2022 - now
      PPC Specialist
  • Licenses & Certifications