Stephanie Iannazzone-Barbour

Experience

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  Tommy Hilfiger

  Jan 1999 - Jan 2000

  Intern
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  Nike

  Sept 2000 - May 2002

  Campus Representative
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  International Paper

  Jun 2002 - Sept 2003

  West Coast Sales & Marketing Representative
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  Warnaco, Inc.

  Jan 2003 - Jan 2006

  Senior Manager Sales and Merchandising

  -Manage WMT USA, Canada, Mexico, and other international businesses-Oversee design process from inception to finish-In-store merchandising plans-Replenishment business

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  RAJ Swim

  Jun 2006 - Feb 2012

  -Oversee all GM and agents/distributors outside of the USA-Business growth 1500% since April 2008-Open offices in Europe, Mexico, Australia, and Canada.-Move from 3rd party models in Mexico, Europe, Australia, New Zealand and Canada to Direct Sell Models.-Partner with 3PL in Canada, Europe, Australia, NZ.-Create more competitive pricing; quicker speed to market times, along with ability to replenish in-season in each reach region-General Managers put in place along with sales teams in Canada, Mexico, Europe, Australia/NZ. -Partner with Distributors in South America and Asia -Work with Design and Merchandising to include fit, colour, trend specific product in our global line.-Work with Design to create and fit specialized product in Japan and Brazil Show less

  • Director of International Sales

    Apr 2008 - Feb 2012

  • Key Account Executive

    Jun 2006 - Apr 2008
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  Core Power Yoga, Defy Gravity, Pacific Club

  Aug 2009 - Jun 2014

  Fitness Instructor

  Certifications: RYT200, BASI, Schwinn, Real RyderSchwinn

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  Trimera Group

  Feb 2012 - Dec 2013

  Brands: Oakley Women’s Swimwear & BCBG SwimwearFocus: U.S. department stores & strategic accounts (Dillard’s, Macy’s, Nordstrom, Lord & Taylor, REI, TSA, DICK’S Sporting Goods)Managed buyer sales plans, ensuring alignment with financial goals.Created line assortments by delivery, maintaining required IMU.Analyzed weekly sales performance and implemented strategies to maintain gross margin (GM).Negotiated end-of-season (EOS) strategies to optimize profitability.Led sales planning, GM, and inventory management for department stores & sporting goods retailers.Developed and executed store strategy with regional reps for key and target accounts.Delivered line presentations at sales meetings, key account meetings, and trade shows.Worked on seasonal buy planning and attended all licensor planning meetings from trend development to product adoption.Managed licensed retail business (Oakley & BCBG) from assortment planning to in-store execution.Consulted with the Global Sales Manager on sales force management.Led bi-monthly sales meetings, monthly retail reviews, and sales forecasting.Assisted in international expansion strategies.Developed and executed liquidation strategies with Hautelook, Zulily, and TJ Maxx. Show less

  • Strategic Accounts Sales Director

    Mar 2013 - Dec 2013

  • West Coast Sales

    Feb 2012 - Mar 2013
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  Beach Bunny Swimwear

  Jan 2014 - now

  -Oversee end-to-end business operations, including e-commerce, merchandising, retail, and supply chain functions.-Implemented strategic merchandising and inventory planning initiatives, reducing costs by and increasing margin while improving sell-through rates.Led cross-functional teams to enhance omnichannel retail operations, increasing revenue through strategic merchandising, assortment planning, and retail category management and improving customer experience.-Developed and executed data-driven marketing strategies, increasing online and in-store traffic.-Implemented performance analytics and digital marketing tactics, resulting in improved ROI and customer acquisition.-Directed sales, planning, and merchandising teams, aligning product selection with consumer demand and market trends.-Developed and managed key retail partnerships, driving wholesale and DTC growth.-Implemented data-driven inventory planning and demand forecasting, reducing stockouts and excess inventory. Show less Beach Bunny Swimwear COO Aug 2018 - Present (6 yrs 8 mos) Global Sales Director Jan 2014 - Aug 2018 (4 yrs 8 mos) - Manage global sales force for Beach Bunny Swimwear, LOVE HAUS Lingerie, and California Kisses Dancewear. - Maintain commission and royalty reports for sales teams and brand ambassadors. - Reorganize sales teams for alignment and hire an international sales manager for expansion. - Partner with Dubai distributor to launch first international retail store. - Create yearly forecasts and sales plans for monthly reviews. - Report on sales trends and business outlook weekly. - Participate in internal buy meetings and SMU development with Design VP. - Provide feedback on pricing and manage budgets for tradeshows and travel. - Prepare and execute sales meetings and attend tradeshows. Show less

  • COO

    Aug 2018 - now

  • Global Sales Director

    Jan 2014 - Aug 2018