Marcus Kingsland

Experience

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  Thomas Pink

  May 2002 - Aug 2005

  Sales Executive

  Sales executive and shop floor merchandising

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  Coleridge UK Ltd

  Aug 2005 - Aug 2006

  Product Developer

  Product Developer - for a ladieswear manufacturer Just Elegance & Claudia CWorked closely with a team of designers and garment technologists in planning and production of seasonal collections.Developed size and production specifications and briefed manufacturers.Managed overseas suppliers and production factories to ensure manufacture quality control.Responsible for prototype fittings, design/production alterations and oversee the approval process.

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  The Mailbox - Birmingham Mailbox Management Ltd

  Aug 2006 - Aug 2007

  Marketing Assistant

  The Mailbox shopping centre; home to luxury retail, bars, restaurants, hotels and 24hr parking.Assistant to Marketing Director to implement and deliver the marketing strategyCollaborated with retail brands to launch spend incentivises to increase revenue and footfallProject managed campaign planning and implementationContent managed the website and email communicationManagement of the data capture process and Rewards loyalty schemeProject managed the launch and promotion of the shopping centre gift card, troubleshooting and customer servicesCo-managed the PR and creative agenciesMeasured and reported website statistics, email and loyalty scheme redemption Show less

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  Chic Unique Limited

  Aug 2007 - Feb 2008

  Ladieswear Designer & Product Developer

  Chic Unique, a ladieswear clothing manufacturer for the Arcadia Group.Responsible for trend research, colour and style predictions, in-store shop reports, and competitor analysis.Worked with a team of designers, garment technologists and product developers to create the season’s portfolio.Developed size and production specifications for board approval.Managed overseas suppliers, attended catwalk shows and trend/fabric fairs.Managed sample fittings, design/production alterations, quality control and the sample approval process. Show less

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  The Mailbox - Birmingham Mailbox Management Ltd

  Feb 2008 - Jul 2014

  Digital Marketing Manager

  Birmingham Mailbox Management Ltd, Birmingham - Mailbox shopping centre; home to luxury retail, bars, restaurants, hotels and 24hr parking. www.mailboxlife.com Generated £13.5M in retail sales and £11.9M in food and beverage sales in 2013 through various destination marketing campaigns, instore spend incentives and event activity, aimed to increase online traffic and engagement, customer footfall, spend and customer loyalty.Increased website sessions by 20% YoY in 2013. Generated 11K Facebook fans and 9K Twitter followers in three years from zero through the development of the online communication strategy across the website, social media, SMS and email.Generated an additional £3.56M retail sales, 14.3% or 65k new customer registrations, 11.6K website visits and further social media engagement through the implementation of the Rewards loyalty scheme.Improved customer insight by implementing a new CRM platform, which aggregated customer spend and online user behaviour against each customer record. This enabled more accurate segmentation and targeting.Generated additional sales, customer registration and online traffic through the management of various B2B partnerships with local tourist attractions to generate cross promotions and event activity.Project managed campaign development across website, social, video, email, print and instore POS. Managed a £250K digital marketing budget, regular data analysis and reporting on ROI. Show less

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  IPIN Global

  Mar 2015 - Jun 2016

  Campaign & Acquisition Manager

  IPIN Global, Fuengirola, Spain - an international property investment network. Helping members build and sustain wealth through income generating investment opportunities. http://www.ipinglobal.comGenerated 6,550 online investor registrations and 16% increase in property investment sales YoY in six months, through various lead generation opportunities, targeting investor groups based on investment interests, industry publications and subscription networks.Increased customer retention by increasing returning online visitors by 26% YoY and reactivation lapsed investors by 8% YoY through various worldwide email campaigns. Identifying target investor groups based on lead scoring and position in the purchase cycle, geolocation, engagement and membership level. Improved user experience through customer journey optimisation, ensuring brand and message consistency from email, PPC text/display ad to landing page. Continually testing campaign look and feel, content and CTA for specific investor audiences.Reduced campaign production timescales by 50% through the setup of a new project management system, which streamlined development, priorities and deadlines across departments, improving planning and implementation efficiently.Management of email agencies responsible for lead generation and ensured acquisition of high quality leads generation. Show less

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  CLC World Resorts & Hotels

  Jun 2016 - May 2017

  Digital Project Manager

  CLC World Resorts & Hotels, Mijas Costa, Spain - Europe’s largest holiday and property ownership operators, with resorts across Austria, Orlando, Tenerife, Aegean Coast, Costa del Sol and the UK. http://www.clcworld.comIncreased overall resort food and beverage sales by 11% YoY or £46k in 2016 from the launch of a new website app, to up-sell resort entertainment shows, day trips and special F&B offers.Increased online sessions by 12% YoY from the launch of the customer user ‘experiences’ initiative, incentivising guests to share their holiday photos, videos and comments to build on brand creditability and drive traffic and engagement online and over social media.Increased online returning visitors by 24% YoY by integrating Emarsys B2C Marketing Cloud, which predicted customer behaviour and automated email campaigns. Advertising reach increased by 35% using the Emarsys predict modelling across search, display and social media, reactivating lapsed customers that were unresponsive to emails.Improved email open rate by 31% and clickthrough rate by 17% from improved segmenting and targeting based on customer behaviour on web and email, including their purchase history to create one single customer view.Reduced bounce rate on homepage from 65% to 40% from improvements made to the navigation, internal linking, content and various calls to action. Pageviews increased by 40% for the average mobile user. Show less

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  BioCare

  May 2017 - Jun 2018

  Ecommerce Manager

  BioCare Ltd, Birmingham - UK manufacturer and distributor of nutritional vitamins and supplements for practitioners, retailers and consumers. www.biocare.co.uk Generated the largest growth of website sales on record in 2017 by 14% YoY or £9.2M, by implementing new customer acquisition, retention and sales conversion strategies across the B2B and B2C customer groups.Increased online sessions by 18% YoY in 2017 (largest growth in five years), from leveraging keyword research and customer insight, identifying emerging trends and key topics and producing highly targeted and relevant product and blog page content, PR editorial and external blogger/micro influencer outreach.Increased online customer retention by 29% and account sign ups by 26% YoY in 2017 through introducing new PPC and social media campaigns, implementing new automated email and social media remarketing programs including a new Welcome program to nurture new customers, various purchase programs to encourage first and repeat purchase, high/frequent spend programs to reward loyalty, reorder subscriptions, abandoned basket, abandoned browsing and reactivation programs.Increased online conversion rate from 3% to 6% in six months using CRO to optimise the purchase process and optimise the mobile user experience. Optimisation included the launch of a new ecommerce website. New content personalisation and product recommendation using Clerk.io to improve relevancy across web and email marketing. Integration of Trustpilot to increase trust particularly for new customers and expanding text/video content on key product landing pages.Owned website data analysis for campaign and all online advertising, reporting ROI against KPIs. Identifying strengths, weaknesses and making recommendations. Management of ecommerce coordinator, Magento agency, budget control and GDPR compliance. Show less

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  Summit - Changemakers in Online Retail

  Sept 2018 - May 2019

  Content Marketing Manager

  Summit Media, Willerby – retail ecommerce agency specialising across multiple brands with offices in Yorkshire, Warwick, London and Prague. www.summit.co.uk/Responsible for planning and implementing SEO content strategy across various online retail brands.Increased traffic and visitor engagement through the creation of content targeting customers at specific stages of the purchase process, focussing on product and brand awareness, consideration, conversion and loyalty. Improved organic search visibility, page rank, page authority and keyword position through web content optimisation and internal/external link building.Measurement and reporting on SEO activity. Show less

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  Beleza Rodizio

  Oct 2018 - now

  Business Manager
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  ABACUS COMMUNICATIONS LIMITED

  May 2019 - Oct 2023

  Marketing Manager

  Abacus Communications is an independent events, publishing and association management group providing integrated information, knowledge and networking products to selected B2B markets.Our mission is to support the long term development of these markets by helping businesses to make better informed decisions through the provision of relevant market data, business intelligence and technical insight as well as by connecting communities of interest, digitally or physically.Our publications are amongst the most established in their respective sectors. Our aim is first and foremost to be a trusted source of industry information, helping to lead the thinking and development of the market. We are open and neutral, thinking and acting for the long term and our editorial is never compromised.Our events focus on delivering high quality, time and cost effective engagement to a targeted audience. We excel at creating cutting edge programmes that aid businesses in keeping abreast of changes in rapidly evolving markets.The associations we manage have relied on us for over 20 years to develop and deliver their communication, public affairs, events and digital marketing solutions. We work closely with them to fully understand their market and develop the most appropriate engagement strategies to ensure that they remain relevant in a rapidly changing landscape.Whether you are looking to connect with a new customer, reinforce an existing customer relationship, showcase your products, demonstrate your know-how or find a partner, we have a solution but in every case our first and last thought is always the long term relationships we form. Show less