Fiorella Mastrantonio

Experience

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  Inked-Studio

  Mar 2001 - now

  Creative Consultant / Product and Visual Designer

  As a freelance creative consultant, I have collaborated with various companies in developing their visual brand strategies, participating in all stages of the process, from the initial analysis and conceptualization to the final visual definition. Expertise in corporate design: logotypes, merchandising, POS and exhibits. Product and web design: user research, concept development and prototyping. Also, HTML and CSS including CMS, banners, and newsletters. Editorial, data and layout design: annual reports, brochures, catalogues, and magazines. Some of my main clients: · Grameen Crédit Agricole Foundation · ProAm Training / Triathlon Training Center· Fundación La Caixa· European Microfinance Network Show less

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  Ecoamérica Magazine

  Sept 2003 - Sept 2005

  Art director and Layout Designer

  Art direction and layout design for Ecoamérica magazine and website. Corporate collateral material design.

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  Skyline Exhibits

  Jan 2004 - Sept 2004

  Trade Show Display Designer

  Trade show display design based in pre-made modular structures of Skyline Exhibits USA’s representative firm in Chile. Planning and coordination of the set up teams.

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  Estheticworld

  Nov 2005 - Jan 2007

  Graphic and Layout designer

  Layout design and artworks for Esthetic World, English Today, and El Mundo de la Construcción magazines, and corporate design such as calendars, greeting cards, leaflets, among other material.

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  Saatchi & Saatchi BCN

  Apr 2007 - Dec 2009

  Studio Graphic Designer

  Artwork design and production, brochures, annual reports. Collateral corporate design, merchandising material, and POS. App designs for web and tablets.

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  Royal Caribbean Group

  Aug 2010 - Jun 2015

  Studio Manager

  Responsible for in-house conceptualization and creation of marketing collateral material (B2B and B2C communication).· Display design, brochures, catalogues and corporate image, weekly newsletters and a variety of web material for the Spain and France markets. · Supervision of brand consistency in all media for the company’s three cruise lines. · Coordinated a team of two Designers and managed heavy workloads. In 2013 I had the honour to receive the “Captain’s Award” recognizing my outstanding job performance. Show less

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  Pontificia Universidad Católica de Chile

  Sept 2016 - Apr 2017

  Creative Senior Consultant

  Creative and visual consultant for Pontificia Universidad Católica de Chile's School of Business Administration. · Assessment of brand consistency across the visual material in use. · Responsible of redesigning the graphic style for all educational programs including logotype, image, and collateral material such as brochures, merchandising, invitations, displays, and web material design like banners, digital screens, and social media.

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  Veepee

  Oct 2017 - now

  Creative Team Lead

  In charge of Veepee's Creative Team for the French, Spanish, Italian and German markets. Veepee is a French ecommerce company that pioneered the model of online flash sales.· Creative supervision and lead of the Home, Decoration and High Tech section of the webpage and mobile app. · Mentoring a team of 10+ Digital Designers in creative and AI processes and methodologies to execute projects achieving excellent quality results. · Design of impactful and effective creative strategies brand and customer centered for complex sectors.· Efficient planning of heavy workloads, delivering 97% ahead of time and within budget.· Implementation of process improvements leading to a 10% of time reduction during production phases.· Hosting of weekly meetings with all team and bi-monthly 1 to 1 sessions with team members.· Conducting monthly meetings with stakeholders to discuss processes and possible improvements. Show less