
Arnabi Ghosh
Data Analyst

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About me
Creating Content with Canva
Education

BIBS
2017 - 2019Master of Business Administration - MBA Marketing, HRActivities and Societies: During my MBA, I engaged in market research, consumer behavior analysis, and strategic communication, all of which sharpened my content writing skills. Courses in marketing taught me to craft persuasive messages and understand target audiences, while HR training enhanced my communication and collaboration abilities. These experiences have equipped me to create compelling, data-driven content and effectively tailor my writing to meet business needs. Completing my MBA in Marketing and HR has profoundly shaped my career as a Content Writer. The marketing knowledge honed my skills in understanding target audiences and crafting compelling messages that resonate with readers. I learned how to use data-driven insights to tailor content strategies, which is crucial for creating engaging and effective content. The HR component equipped me with strong communication skills and an understanding of organizational behavior, helping me navigate diverse… Show more Completing my MBA in Marketing and HR has profoundly shaped my career as a Content Writer. The marketing knowledge honed my skills in understanding target audiences and crafting compelling messages that resonate with readers. I learned how to use data-driven insights to tailor content strategies, which is crucial for creating engaging and effective content. The HR component equipped me with strong communication skills and an understanding of organizational behavior, helping me navigate diverse writing styles and collaborate effectively with various stakeholders. Overall, my MBA has enhanced my ability to create content that is not only persuasive and strategic but also aligned with business objectives. Show less

Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT
-B.Pharm Pharmacy
Experience

Cognizant
Jun 2015 - Jun 2016Data AnalystData Analysis: Perform detailed analysis of clinical data from various sources, including clinical trials and research studies. Utilize statistical tools and methodologies to identify trends, patterns, and insights.Report Writing: Develop clear, concise, and well-organized clinical study reports, data summaries, and other documentation. Ensure that reports accurately reflect data findings and adhere to regulatory standards and guidelines.Data Validation: Verify data integrity and accuracy by cross-checking datasets, identifying discrepancies, and resolving issues. Implement quality control measures to maintain high standards of data quality.Collaboration: Work closely with clinical researchers, biostatisticians, and other stakeholders to gather requirements, understand study objectives, and provide data-driven insights. Communicate findings and recommendations in a manner that is accessible and actionable.Documentation: Maintain detailed records of data analysis processes, methodologies, and results. Ensure that all documentation is up-to-date and complies with regulatory and organizational standards.Regulatory Compliance: Ensure that all written materials and data reporting meet regulatory requirements and guidelines. Stay informed about changes in regulations and industry standards.Data Interpretation: Translate complex data findings into actionable insights and recommendations for clinical research and decision-making. Provide context and explanations to support data interpretations.Continuous Improvement: Stay current with advancements in data analysis techniques and tools. Propose and implement improvements to data analysis processes and reporting practices. Show less

Freelance
Aug 2016 - nowCreative WriterContent Creation: Develop high-quality written content, including blog posts, articles, website copy, social media posts, and marketing materials. Ensure content is tailored to the target audience and aligned with client objectives and brand voice.Research and Analysis: Conduct thorough research on a wide range of topics to produce accurate, informative, and well-supported content. Analyze industry trends, competitor content, and audience preferences to enhance content relevance and effectiveness.Client Collaboration: Work closely with clients to understand their content needs, preferences, and goals. Communicate effectively to gather project requirements, provide updates, and incorporate feedback to deliver content that meets or exceeds expectations.Editing and Proofreading: Review and revise content to ensure clarity, coherence, and grammatical accuracy. Maintain a high standard of quality and consistency in all written materials, adhering to style guides and client specifications.SEO Optimization: Implement SEO best practices to enhance content visibility and performance. Utilize keyword research and on-page optimization techniques to improve search engine rankings and drive organic traffic.Time Management: Manage multiple projects and deadlines effectively. Prioritize tasks, allocate time efficiently, and deliver content within agreed-upon timeframes while maintaining quality.Adaptability: Adjust writing style and tone to suit different clients, industries, and content formats. Stay updated with industry trends and evolving content strategies to ensure relevance and innovation.Professionalism: Maintain a professional demeanor in all interactions. Uphold confidentiality agreements and deliver content that reflects the highest ethical standards. Show less

Weddingz.in
Apr 2019 - Aug 2020Web Content & Venue ManagerContent Creation: Develop compelling marketing content for various channels, including website pages, blog posts, social media updates, email campaigns, and promotional materials. Ensure content aligns with Weddingz.in’s brand voice, messaging, and marketing goals.Website Copywriting: Write and edit persuasive website copy that enhances user experience and encourages conversions. Create content for landing pages, service descriptions, and promotional banners that effectively communicate Weddingz.in’s offerings and value propositions.Research and Insight: Conduct research on industry trends, competitor strategies, and customer preferences to inform content creation. Utilize insights to develop content that addresses audience needs and highlights Weddingz.in’s unique selling points.SEO Optimization: Implement SEO best practices to improve website visibility and search engine rankings. Incorporate relevant keywords, optimize meta descriptions, and ensure content is structured to enhance organic search performance.Collaboration: Work closely with the marketing team, designers, and other stakeholders to ensure content aligns with overall marketing strategies and campaigns. Provide input on content ideas, review creative assets, and integrate feedback to refine content.Editing and Proofreading: Review and revise content for clarity, coherence, and grammatical accuracy. Maintain high standards of quality and consistency across all written materials, adhering to style guides and brand guidelines.Performance Tracking: Monitor and analyze content performance metrics to assess effectiveness and identify areas for improvement. Use data insights to refine content strategies and enhance engagement.Adaptability: Stay current with industry trends, emerging technologies, and evolving content strategies. Adapt writing style and tone to fit various content formats and audience segments. Show less

Bandhan Bank
Sept 2020 - Sept 2022Financial Report Writer - FCMDFinancial Analysis and Investigation: Conduct thorough investigations into financial discrepancies, fraud allegations, and suspicious transactions. Analyze financial data, records, and documents to uncover anomalies, trends, and patterns that may indicate fraudulent activity or regulatory non-compliance.Report Writing: Produce detailed, accurate, and well-organized investigative reports. These reports should clearly present findings, evidence, and recommendations. Ensure that all documentation is precise, adheres to legal standards, and supports the bank's decision-making processes.Collaboration: Work closely with internal teams, including auditors, compliance officers, and legal departments, to gather information, validate findings, and provide insights. Coordinate with external regulatory bodies and law enforcement as needed.Risk Assessment: Evaluate financial processes and controls to identify potential risks and vulnerabilities. Provide recommendations for enhancing internal controls and mitigating future risks.Documentation and Compliance: Maintain meticulous records of investigative procedures, findings, and communications. Ensure all activities comply with relevant financial regulations, industry standards, and internal policies.Continuous Improvement: Stay updated with industry trends, emerging fraud schemes, and regulatory changes. Propose improvements to investigative methodologies and reporting techniques to enhance the effectiveness of financial investigations. Show less

Shreehari.in
Oct 2022 - Jul 2023SOP WriterAt Shreehari Education Consultant, I worked as an SOP Writer, crafting compelling and personalized Statements of Purpose for students applying to universities abroad. My role involved understanding each student's unique background, goals, and strengths to create impactful SOPs that aligned with admission requirements and enhanced their chances of acceptance.

Amazon
Aug 2023 - Sept 2024Content WriterContent Creation and Editing: Develop and edit high-quality content for Alexa's responses, skills, and prompts. This includes writing conversational scripts, FAQs, and instructional content that aligns with Amazon’s brand voice and user experience guidelines.Collaboration: Work closely with product managers, UX designers, and engineers to understand technical requirements and user needs. Collaborate on feature development to ensure content is accurate, clear, and enhances the overall user experience.User Experience Optimization: Analyze user interactions and feedback to continuously improve content quality and relevance. Implement changes based on data insights to enhance Alexa’s conversational abilities and user satisfaction.Quality Assurance: Ensure all content is free from errors, adheres to style guides, and meets accessibility standards. Conduct thorough reviews and tests to guarantee consistency and accuracy across various Alexa interactions.Innovation: Stay updated with industry trends and emerging technologies to bring fresh ideas and innovative approaches to content creation. Explore new ways to engage users and enhance Alexa’s capabilities. Show less

LawSikho
Oct 2024 - nowContent AssociateAs an Associate with LawSikho’s AccioContent team, I dive into versatile content creation that reaches a broad audience across industries. My role involves not just writing but designing content that visually engages, using Canva to add creative flair to my work. Whether it’s an informative blog, a thought-provoking article, or a quick social media post, I aim to make complex ideas accessible and visually appealing. Canva is my go-to tool to bring these ideas to life, allowing me to blend my love for words with design that draws attention and boosts engagement.In addition to content creation, I manage social media marketing with a focus on LinkedIn, where I craft posts that resonate and keep audiences coming back. My skills in LinkedIn profile revamping allow me to help others shine online; I work with clients to bring out their unique strengths and experiences, enhancing their professional stories and building a compelling brand presence. I’m also part of LawSikho’s personal branding services, working with individuals to create profiles that stand out in the competitive online world.Every day, I get to blend storytelling, design, and digital marketing, keeping my work fresh and relevant. With a passion for learning, I’m constantly exploring new technologies, especially in AI, to enhance the content experience. Being at the intersection of creativity and tech lets me deliver work that doesn’t just inform but truly connects. Show less
Licenses & Certifications
- View certificate

Lean Six Sigma: Define and Measure Tools
LinkedInMay 2021 - View certificate

Become a Six Sigma Black Belt
LinkedInJul 2022 - View certificate

Operational Excellence Foundations
LinkedInMay 2021 - View certificate

Six Sigma Foundations
LinkedInMay 2021 - View certificate

Become a Financial Analyst
LinkedInApr 2021 - View certificate

Corporate Financial Statement Analysis
LinkedInApr 2021 - View certificate

Data, Economic Modeling, and Forecasting with Stata
LinkedInApr 2021 - View certificate

Finance Foundations: Risk Management
LinkedInApr 2021 - View certificate

Excel: Analyzing and Visualizing Cash Flows
LinkedInApr 2021 - View certificate

Finance Strategies for Business Leaders
LinkedInApr 2021 - View certificate

Excel: Economic Analysis and Data Analytics
LinkedInApr 2021 - View certificate

Financial Modeling and Forecasting Financial Statements
LinkedInApr 2021 - View certificate

Financial Accounting Foundations
LinkedInApr 2021 - View certificate

Excel: Tracking Data Easily and Efficiently
LinkedInApr 2021 - View certificate

Financial Modeling Foundations
LinkedInApr 2021 - View certificate

Learning Secure Payments and PCI
LinkedInApr 2021 - View certificate

Financial Basics Everyone Should Know
LinkedInApr 2021 - View certificate

Make More Money: How to Raise Your Prices
LinkedInApr 2021 - View certificate

Managerial Economics
LinkedInApr 2021 - View certificate

Money in Excel: First Look
LinkedInApr 2021 - View certificate

Running a Profitable Business: Understanding Financial Ratios
LinkedInApr 2021 - View certificate

Securing Cryptocurrencies
LinkedInApr 2021 - View certificate

Strategic Planning Foundations
LinkedInApr 2021 - View certificate

The Data Science of Economics, Banking, and Finance, with Barton Poulson
LinkedInApr 2021
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