Lydia Hwang Vosovic

Experience

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  Academic Association of America

  Jan 1993 - Jan 1994

  Founder

  -Designed sales contact tools utilizing Jbase and Dbase programming-Generated and improved sales call lists which led to a 900% increase in response on mass mailings-Implemented direct mail infrastructure to deliver 100k letters a week achieving even Industry distribution and weekly incoming call goals-Consistently achieved top ranking in new accounts generation from cold calling efforts-Assisted in the creation of brochures and materials to increase sales -Trained and led team of 12 sales associates Show less

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  COLLEGECLUB.COM

  Jan 1993 - Jan 2000

  Founder

  College Club is the one club that enhances the college experience, connects students with exciting brands, builds their resumé, and earns them money while they work the hours they choose.College Club Ambassadors are the first among their peers on campus to know about the newest trends and products. And they’ll be the first to tell them about it. Campus Ambassadors are seen as leaders on campus because they’re the ones manning a booth or throwing a party and delivering a message relevant to the lives of college students. They’ll work directly with exciting brands and Fortune 500 companies in a variety of industries, executing their campaigns while adding their own personal touch.Working with College Club not only gives them the real-life experience they need, it also helps them develop the necessary skills companies are looking for in their next college graduate hire. Our nontraditional approach ensures they develop and expand their talents more than they would in a typical on-campus or part time job. Our dedicated Managers are a guiding force towards greatness!-Designed and migrated to new adserving system capable of 500 million impressions/month and increased targeting capabilities, which led to 30% increase in sales. (MSQL/WinNT/IIS to Oracle/Solaris/Apache)-Invented new site data architecture in Oracle to better provide marketing statistics correlating online pageview traffic, member demographics and usage statistics-Assisted in design and development of website applications (Chat, Instant Messenger, MatchU, Email, Channels, PhotoGallery, Ecard, etc.) using ASP and MSQL.-Integrated 5 acquisitions into company’s technology infrastructure and development cycle-Developed Unix based email program with logging and reporting to email weekly campaigns to targeted members Show less

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  Student Advantage

  Jan 2000 - Jan 2002

  Information Technologies

  Student Advantage, LLC is a leading student service provider that brings students, colleges, universities, and local and national business partners together to provide one system of value, saving, and convenience for Student Advantage members.-Created and managed Oracle DSS (Decision Support Server) and automated office reporting needs using Oracle Reports-Created and managed 50 gig Oracle Adserving database which tracked and logged all online adserving.-Integrated parent company’s 3 properties into CollegeClub’s online adserving and traffic tracking architecture providing universal tracking and reporting standards-Migrated network operations and physical servers from West Coast Data Center to East Coast Data Center, with no down time -Led tems to redevelope website from ASP single tier architecture to Java n-tier architecture while migrating all databases from MSQL to Oracle -Stress tested applications with Empirix e-Load and implemented bug tracking system Show less

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  Entertainment.com and Ticketmaster.com

  Jan 2002 - Nov 2004

  DataMining Consultant, Data Warehousing Engineer

  Create data tracking, collection and reporting mechanisms imbedded in online advertisements to evaluate success of marketing campaigns.

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  Coldwell Banker Residential Brokerage La Jolla

  Jan 2004 - now

  Realtor

  - Continual Forbes Market Leader Award Winner- Continual San Diego Magazine 5 Star Agent Award Winner- Average 15 to 20 transactions a year- Record holder for selling the highest price per square feet home in the history of San Diego at $6700 per sq ft. Represented Seller and sold in record time.

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  IAC.com

  Nov 2004 - Jun 2005

  Datawarehouse Architect

  IAC is a leading media and Internet company comprised of some of the world’s most recognized brands and products, such as HomeAdvisor, Vimeo, About.com, Dictionary.com, The Daily Beast, Investopedia, and Match Group’s online dating portfolio, which includes Match, OkCupid and Tinder.I worked as lead consultant on 8 month project creating cross site data mining storage and reporting capabilities allowing IAC to leverage information from it's sites such as LendingTree.com, Match.com, Entertainment.com, and Ticketmaster.com specifically to produce profiles on members allowing predictive advertising methods to be implemented. Show less