Melinda Rahmawati

Melinda rahmawati

bookmark on deepenrich
location of Melinda RahmawatiSidoarjo, East Java, Indonesia
Followers of Melinda Rahmawati128 followers
  • Timeline

  • About me

    Undergraduate Business Management Student at Institut Teknologi Sepuluh Nopember | Head of Public Relation Division BMSA ITS | Passionate about Marketing Strategies & Business Analytics

  • Education

    • Sman 1 waru

      2018 - 2021
      Social sciences
    • Institut teknologi sepuluh nopember (its)

      2021 - 2025
      Business management
  • Experience

    • International engagement association (iea)

      Jan 2022 - Dec 2023

      Joining the International Engagement Association Department as Vice Chair of Branding was a pivotal moment for me. It was an opportunity to leverage my passion for strategic communication and branding to enhance our organization's global impact.- Strategic Brand Development: I led initiatives to refine and strengthen our organization's brand identity. This involved crafting compelling narratives, visual elements, and messaging strategies that effectively communicated our mission and values.- Campaign Innovation: Spearheading innovative campaigns, I collaborated with a talented team to launch impactful initiatives that garnered international attention and engagement. These efforts not only elevated our visibility but also amplified our outreach efforts across diverse audiences.- Cross-Cultural Collaboration: Working closely with teams across different regions, I facilitated cross-cultural collaborations that promoted inclusivity and cultural exchange within our global community. These initiatives fostered mutual understanding and solidarity among members worldwide.- Performance Metrics and Impact Evaluation: Implementing performance metrics, I assessed the effectiveness of our branding strategies and campaigns. Through rigorous evaluation and feedback analysis, we continuously refined our approach to ensure maximum impact and relevance. Show less

      • Vice President Brand Marketing

        Jan 2023 - Dec 2023
      • Staff Member

        Jan 2022 - Dec 2022
    • Mozaik manajemen bisnis its

      Jan 2023 - Dec 2023
      Staff

      During my time managing our association’s social media, I had the opportunity to blend creativity with strategic thinking, resulting in meaningful contributions and engagement growth:- Crafting Engaging Content: I created diverse content for Instagram, including feed posts and stories, designed to captivate and inform our audience, ensuring a consistent and appealing online presence.- Developing Strategic Initiatives: I played a key role in brainstorming and developing strategies and creative ideas to boost engagement. By collaborating with the team, we identified innovative ways to connect with our audience, driving higher levels of interaction and interest.- Active Social Media Management: I diligently monitored social media activity, responding to user interactions promptly and effectively. This hands-on approach not only fostered a responsive and engaged community but also provided valuable insights for future content and strategies.This experience has been instrumental in honing my skills in content creation, strategic planning, and community management, reinforcing the impact of creative and thoughtful engagement in the digital landscape. Show less

    • Business management student association its

      Jan 2023 - now

      Currently serving as the External Relations/PR Division Head at BMSA ITS, I am dedicated to enhancing our organization's outreach efforts and fostering meaningful connections. My journey in this role has been both challenging and rewarding, driving me to leverage communication strategies to amplify our impact and strengthen community engagement. Here’s a glimpse of my contributions:- Leading a Dynamic Team: I lead a team of 8 members in building, developing, and maintaining positive relationships with various external parties, including social and professional associations. Our collaborative efforts support the organization’s activities and extend our network.- Designing and Managing Programs: I design, manage, and evaluate 6 division programs aimed at enhancing the image of the Business Management Student Association (BMSA). These initiatives are crafted to promote our values and achievements, ensuring a positive and professional public perception.- Representing BMSA in Collaborative Events: As the organization’s representative, I actively participate in collaborative events with other organizations and associations. These interactions help us exchange ideas, foster partnerships, and enhance our community presence.This role has fueled my passion for communication and community engagement, allowing me to grow as a leader and make a tangible impact on our organization’s success. Show less In my role as a staff member in the Public Relations division, I was entrusted with the responsibility of leading one of our most significant programs: the inter-association comparative study. This initiative aimed to foster collaboration, share best practices, and strengthen relationships between our student association and others.- Program Leadership: As the person in charge (PIC) of the inter-association comparative study program, I took on the responsibility of organizing and executing the entire initiative. This involved coordinating with other associations, setting objectives, and managing logistics to ensure a smooth and productive event.- Strategic Planning: I developed a comprehensive plan that outlined the goals, schedule, and key activities of the study program. This strategic approach ensured that every aspect of the event was aligned with our objectives and delivered maximum value to the participants.- Stakeholder Coordination: I worked closely with representatives from other student associations to facilitate collaboration and mutual learning. This involved regular communication, meetings, and negotiations to align expectations and ensure a successful partnership.- Event Management: From arranging venues and coordinating schedules to managing participant registration and overseeing the execution of activities, I handled all aspects of event management. This attention to detail ensured that the program ran smoothly and provided a valuable experience for all involved.- Feedback and Evaluation: Post-event, I gathered feedback from participants to evaluate the success of the program and identify areas for improvement. This feedback was crucial in refining our approach and planning future initiatives. Show less

      • Head of Public Relations

        Dec 2023 - now
      • Staff Member

        Jan 2023 - Dec 2023
    • Manajemen bisnis festival

      Apr 2023 - Nov 2023
      Expert staff of media partner

      I had the privilege of leading a dynamic team of 4 staff members and 5 dedicated volunteers in promoting MANIFEST 2023 through various media partner channels. Here’s our impactful journey:- Team Leadership: Guiding and coordinating our team, we effectively disseminated information about MANIFEST 2023, ensuring comprehensive coverage and engagement.- Strategic Partnerships: I forged collaborations with over 50 media partners, expanding the event’s promotional reach and enhancing visibility.- Innovative Marketing Campaigns: By conceptualizing and executing creative marketing initiatives, such as targeted email campaigns and interactive content, we successfully boosted event visibility. Show less

    • Gerigi its 2023

      Jul 2023 - Aug 2023
      Mentor

      During the recent orientation period, I had the privilege of mentoring 19 new students, an experience that was both rewarding and transformative. Here’s how I made a difference:- Creating a Welcoming Environment: From day one, I focused on making the students feel at home, ensuring they quickly adapted to their new surroundings. Prioritizing support and inclusion, I aimed to create a nurturing atmosphere where everyone felt valued.- Facilitating Integration through FGDs: I organized focus group discussions (FGDs) to share crucial information and foster critical thinking. These sessions encouraged students to engage deeply, voice their perspectives, and analyze current issues, thus enhancing their integration into the academic community.- Ensuring Discipline and Recognition: My role also involved evaluating the students to ensure they adhered to discipline. I recognized and rewarded those who excelled, while also implementing necessary disciplinary actions when needed. This balanced approach promoted a respectful and responsible atmosphere.This journey of mentoring has allowed me to grow as a leader and reinforced the importance of support, communication, and discipline in creating a positive learning environment. Show less

    • Nutrifood

      Jan 2024 - Feb 2024
      Marketing internship

      - Spearheaded a transformative marketing initiative for the launch of Hilo's new product in Surabaya, collaborating with over 1000 middle and high school students to craft a dynamic marketing campaign.- Orchestrated a successful voucher campaign across 15 schools, significantly boosting brand visibility and engagement levels.- Optimized multi-channel marketing strategies tailored to key demographics, enhancing brand awareness and fostering robust consumer interaction in a short span of time.- Developed project management skills and gained insights into collaborative innovation for achieving impactful marketing outcomes. Show less

    • Pkkpbi its

      May 2024 - Jul 2024
      Sociopreneur activist

      Reflecting on my enriching experience in the PKKPBI ITS program, I acquired valuable insights and skills:- Problem Analysis: Participating in in-depth analysis sessions, I gained a profound understanding of the challenges facing BUMDes and the Batu region.- Redesign Strategies: I developed effective strategies to redesign community issues, aiming for sustainable solutions and growth.- Teamwork: Collaborating within diverse teams, I honed my teamwork skills, learning to leverage diverse perspectives towards collective goals.This program not only expanded my knowledge in local development but also empowered me to contribute effectively to community welfare Show less

  • Licenses & Certifications

    • Certificate for completing student company program

      Prestasi junior indonesia
      Jul 2019
    • Youngpreneur competition jawa pos hello campus 2019

      Jawapos group
      Oct 2019