Experience

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  Ix arquitetura, design e urbanismo

  May 2003 - Oct 2008

  Sócia

  Design of architectural projects and development of the stages of feasibility study, preliminary study, approval project and preliminary design. Project management, including coordination of complementary project teams and construction budgets.

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  Great escape

  Jul 2014 - Oct 2020

  Ceo

  Founder of Great Escape travel agency and consultancy. Responsible for managing and growing the company, building a constant flow of new potential clients, logistical solutions for bands and artists, experience travel and customized itineraries. Development of creative solutions in the tourism sector, addressing customer experience as a fundamental pillar for business strategy.

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  Self-employed

  Oct 2020 - Sept 2021

  Ux designer

  ENTXX: Development of the virtual event ENAFAM. Qualitative and quantitative research, benchmarking, meetings with stakeholders, journey map, navigation flows of the online event, data analysis. Work developed with the event agency ENTXX and Instituto Geração do Amanhã, organizer of the event. iBar: Case study for a real client, the canadian fintech iBar. As UX/UI designer, I was involved in all phases of the project: qualitative and quantitative research, stakeholder interviews, development and validation of the personas, journey map, benchmarking, sitemap, wireframes, user testing, until the delivery of the final designs and high fidelity prototype. Show less

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  Liqi digital assets

  Sept 2021 - now

  I work in all stages of Product Design: discovery, ideation, prototyping, user testing, delivery and follow-up with the development team. I collaborate with multidisciplinary teams, always closely aligned with marketing, product and development teams to find the best solutions. I have been involved in the creation and evolution of different products at Liqi, such as Real-World Assets Tokens, NFTs, Exchange and Crypto as a Service.__________________Products: • I participated in the creation of Brazil's first tokenized investment fund, in a project in collaboration with Itaú (Latin America's largest private bank), Oliveira Trust, VBSO and SB Crédito.https://br.cointelegraph.com/news/liqi-announces-partnership-with-itau-to-launch-the-first-tidc-token• I took part in creating Liqi's Crypto as a Service solution, enabling the connection between companies interested in offering crypto in their apps/platforms and cryptocurrency exchanges in a direct and simplified way.__________________Key Activities:• Creation of prototypes and interaction flows to validate ideas and concepts with the development team and stakeholders.• Interviews and testing of navigable prototypes with users• Close collaboration with the growth/marketing team to build the best solution• Structuring - together with other designers and developers - the web and mobile Design System (Design tokens, grids and breakpoints, mobile components)• Monitoring navigation metrics (Mixpanel)__________________ Show less

  • Gerente de produtos

    Nov 2024 - now

  • Product Designer | UX/UI Designer

    Sept 2021 - Nov 2024