Experience

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  Diario el universal

  Oct 2000 - Aug 2007

  Economics web editor

  Prioritization of news and modification of the Economic and Principal lines in eluniversal.com. Creation, revision and publication of news items. Relations with other media and the communications departments of companies and institutions. Prior to the aforementioned position I worked for the newspaper as an assistant in the Opinions Section, Documentation Analyst and Documentalist.

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  Conecta - inteligencia social

  Jan 2007 - Oct 2010

  Research and social strategy director

  I was at charge of consulting and implementation of marketing strategies (SEO / ASO, SMO, SEM, analytics and measurement), digital communication and automation for companies such as ESADE (Executive Education), e-mooc (e-learning), on-natural (eco-fashion), Á Bicyclette (blogger Bartabac's fashion shop), and Coworking Vigo, among others.- Creation of funnels. Definition of metrics and measurement systems according to the needs of the customer. Analysis for improvements in the acquisition (leads or purchases).- Creation and implementation of payment campaigns in AdWords, Bing Ads, Facebook Ads, Twitter Ads, Linkedin Ads.- Analysis of brand perception. Competence analysis.- Development of training activities in online marketing, including inbound marketing, branding, and SEM. Show less

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  Cámara de comercio, industria, servicios y navegación de pontevedra, vigo y vilagarcía de arousa

  Nov 2010 - Jul 2012

  Communication manager

  Implementing and managing the online reputation of the cameral institution. Development and redesign of the monthly magazine Area, as well as various corporate activities related to the position. I worked as assistant to this Department in November 2010 to April 2011.

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  Alabra

  Jan 2012 - now

  Key Achievements: Team cohesion. Project organisation and process generation have increased productivity by 33% in social media account management. Managed 43% more advertising campaigns compared to 2023 with the same team. Reduced key campaign KPI costs (average CPC -37%, CPA -30%, CPM -9%, CPV -18% in the first half of 2024 compared to 2023).- Client and project management for digital advertising and social media. Strategy development.- Management of a multidisciplinary team through assertive communication, critical thinking, leadership, adaptability, empathy, and negotiation skills. Staff recruitment.- Redefined the department. Assessed needs, roles, and tools. Financial management of projects. Created the ADENe project aimed to shift the team's mindset and incorporate agile methodologies, iterative processes, experimentation (growth), generative AI and data-driven decision-making. Show less Key Achievement: Multiplied the number of marketing campaign projects by 12 within a year, resulting in at least a 13x increase in revenue for the company in this area. - Crafting proposals encompassing a holistic view of marketing and online opportunities to achieve client objectives. - Selecting the appropriate tools for each client and project aspect related to marketing and advertising (SEM, native, social media, display, and programmatic buying).- Deep analysis of data campaigns and activities through different analytics tools. Dashboards design. Show less

  • Director of Digital Strategy, Marketing & Content

    Feb 2022 - now

  • Head of Marketing

    Jan 2020 - Feb 2022

  • Paid Media Freelance

    Jan 2012 - Jan 2020
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  Krasis

  Oct 2012 - Mar 2013

  International marketing manager

  Marketing department management:- Development of marketing strategy to drive traffic and sales growth through SEO, SEM, and other online tools.- Metrics analysis using Analytics.- Pursuit of new strategic partnerships to increase brand exposure internationally.- Email marketing and user segmentation.- Campaign design.- Collaboration with both general management and the design department.

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  Autónomo

  Mar 2013 - Jan 2018

  Marketing and social media consultant

  Key achievement: Establishing an active and stable clientele that grew in their ventures. Clients are located in Spain, the Dominican Republic, Mexico, Panama, Peru, Colombia, Chile, England, Canada, Venezuela, and the United States (New York, Boston, San Diego, Miami, Houston).Providing guidance and support to managers and owners of these startups to foster a growth mindset based on customer centricity and to equip them with strategic and tactical marketing knowledge. In, mostly, consulting sessions about:- Reviewing the business model for implementing agile systems.- Reviewing product and service models using the Design Thinking methodology.- Development of marketing strategies to gain traction and drive traffic and sales growth following the Growth Hacking model (analysis, experimentation, measurement, iteration). Show less

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  Ie business school

  Apr 2016 - Apr 2019

  Startup lab mentor international mba (inglés)

  I'm a marketing mentor in the StartUp Lab (International MBA). I help StartUps to find their message, connect with their tribe and focus on strategies and online platforms that can give them Return On Investment. I also help on Budgeting planning.

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  29+1

  Jan 2018 - now

  Growth specialist (part-time)

  Key Achievement: Created processes that allowed maximizing profits without sacrificing results in StartUp projects with low budgets. - Advising and supporting manages and owners of these StartUps in developing a growth mindset based on customer centricity and learning strategic and tactical marketing through a review of the business model for the implementation of agile systems and products and services using the Design Thinking methodology. Creating marketing strategies to gain traction for traffic and sales growth under the Growth Hacking model (analysis, experimentation, measurement, iteration).- Implementation of social media and marketing strategies (SEO/ASO, SMO, SEM, analytics, and measurement), digital communication, and automation.- Developing online advertising campaigns on platforms such as Google Ads (Search, Display, Shopping, Remarketing, and YouTube), programmatic (Amazon DSP, Illumin, RealAudiences), and social media (Meta, TikTok, X-Twitter, LinkedIn, Pinterest, Grindr, Spotify). - Online brand perception analysis and monitoring. Competitor Analysis.- Assisting in monitoring activities in the healthcare sector (strategic process design, data extraction, and visualization) and managing social media accounts for certain clients. - Conducting training activities in online marketing, inbound marketing branding, and SEM. Show less

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  Eae business school

  Mar 2019 - Oct 2024

  Master's teacher

  Teacher of:Designing Futures (Forecasting) and Sustainability (2022 to 2024). Master's in Customer Experience & Innovation, EAE Business School.Data & Analytics Insights (2023). Master's in Content Marketing, The Core School.Innovation in Digital Advertising (2021 to 2024). Master's in Digital Marketing & E-commerce, EAE.Leadership and implementation of Artificial Intelligence-Based Solutions. (2021 to 2024). IBERONEX.

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  Universidad camilo josé cela

  Sept 2021 - Jul 2024

  Digital marketing strategies teacher

  Fourth-year elective professor of Digital Marketing Strategies in the Bachelor of Management and Technology program at Universidad Camilo José Cela. With a hands-on approach, students learn the fundamentals of digital marketing and the use of technological tools that enable them to develop marketing plans, define KPIs, and leverage technology to enhance company ROI.