Experience

• 

  Zong cmpak ltd

  Nov 2013 - Jul 2017

  -Looking after $12million yearly telecommunication retail business in the metro city.-Ensuring primary and secondary sales through 3 major distribution networks-Team management of 6 direct and 18 indirect team-Ensure visibility & deployment of new promotional material, POS visibility and shop fascia health at retail -Ensure distribution health in assigned territory for stock availability and market coverage. -Looking after Youth Segment of South Region (ZonG Circle)-Responsible for developing Customer Life Management Campaigns to Increase Revenue and customer stickiness -Planning & Developing regional market plans along for Internet Segment -1-year rigorous training in Regional Marketing Functions – Operations, Planning, and Segments-Executing marketing promotional campaigns and BTL in the region-Analyzing Subscriber Behavior and develop Customer Life Management (CLM) Campaigns for South Region-Quarterly conducting Handset Research at CSCs & Franchise outlets

  • Area Sales Manager

    May 2015 - Jul 2017

  • Sr. Officer - Marketing

    Dec 2014 - Apr 2015

  • Graduate Trainee Officer

    Nov 2013 - Nov 2014
• 

  Gsk

  Aug 2017 - now

  -Looking after £5.8 million yearly institutional and tender business of GSK Pakistan and managing a team of 03 Key Account Specialist and distribution network for South Pakistan (Sindh, Balochistan and South Punjab)-Design and execute strategic and tactical sales plans to optimize company revenue, improve profitability, foster growth, and capitalize on growth opportunities-Expert in developing tender screening, pre-approvals, tender bid, tender participation & preparation with 100% success rate-Formulate customer-specific key account strategies to ensure product availability and inclusion in the institution's formulary-Ensuring companies values and expectation through implementation organization’s strategy through Key Account plans.-Establish, nurture, and strengthen relationships with influential stakeholders in local markets, including government officials and procurement committees at multiple tiers.-Synchronize and integrate with key stakeholders such as demand team, finance business partner, customer services & logistics, O2C and marketing to ensure implementation of sales strategy and demand forecasting-Conducting S&OP, PRE – DRM and DRM meeting on behalf of tender & institution business-Accomplished 24% growth on last year business (2023 vs 2022)-Boosted the number of Key Accounts by 37% across the zone by seizing opportunities and prioritizing enterprise business-Improved sales forecast accuracy to 75%-Ensured 100% successful institutional audit with no major or minor findings-Improved business cashflow and profitability by converting 75% credit business in cash model business Show less -Developed long-term pharmacy engagement plans across for 50% value contributing pharmacies ($60Million) in Pakistan through pharmacist education programs -Launch digital engagement plans to improve connectivity with pharmacies with top contributing pharmacies-Developed a comprehensive “Pharmacy Commercial terms business plan” which resulted in 30% growth in business (year on year) through:-Developing pharmacy segmentation based on qualitative and quantitative factors, commercial term framework, in-scope pharmacy phasing, communication & engagement plan, discount payout framework, risk and mitigation analysis, team training for execution, situation target proposal and SOP Show less

  • Commercial Effectiveness Manager

    Aug 2024 - now

  • Key Account Sales Manager (South)

    Apr 2021 - Aug 2024

  • Key Account Sales Specialist

    Jan 2019 - Apr 2021

  • Manager Activation Trade Marketing

    Aug 2017 - Dec 2018