Experience

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  Motorsevent

  Jan 2009 - Jan 2011

  Events assistant

  Support at various eventsWork on stands –Customer facingB2B and B2C support

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  Prisa magazines / prisa revistas

  Oct 2011 - Oct 2012

  Marketing internship

  Client attraction and monitoringCreation of social media campaigns Creation of Magazines –Leasing with publishers –Collating articles; art workSupporting app creation –Confident in digital environment

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  Futbolindoor events

  Jan 2013 - Apr 2013

  Events marketing manager internship

  Managing events for key sponsor (Burger King)Collating reports for sponsor (Burger King) identifying target audience (Kids)Collating data on participants and audience viewing of Burger King

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  Continental

  Jun 2013 - Dec 2013

  Marketing internship

  Create campaigns on and off-line to increase the brand and improve business applications Create and implement campaigns to drive performanceCommunity Managing - Creation and maintenance of “BestDrive_España” FacebookMaintenance of clients´ portfolio – B2B and B2C

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  Rapp uk

  Jan 2015 - Aug 2015

  Digital media executive

  Display AdvertisingCreating campaigns on Facebook and Google DBM. Also trafficking campaigns on DCM.Responsible for pulling reports from Google and Facebook.Writing weekly business reviews performance reports.Liaising with publishers to request reports on behalf of media planner.Responsible for the optimization of the campaigns on Facebook and Google DBM.

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  Havas people

  Oct 2015 - Nov 2016

  Media account executive

  Programmatic, search and social media advertising.Writing and composing proposals for clients in order to win new businesses.Creating campaigns on programmatic, search and social channels.Managing a large number of clients/campaigns at the same time.Responsible for the optimisation of the campaigns in every channel, make sure we deliver a great work taking into consideration the main KPI of the campaigns.Leasing with clients in order to understand their needs

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  Aka uk

  Jan 2017 - May 2017

  Digital and ad operations specialist

  Setting up of media plans in the adserving system based on approved schedules.Provide technical support to the digital marketing and design and development teams.Trafficking and QA of all display campaignsLiaising with external providers of assets and publishers to ensure campaigns are delivered on time and to spec.Assisting other internal teams such as managing tagging for our PPC and social teams.Monitoring and optimization of campaigns to target ROI.Contribute to reports and analysis of client’s campaigns.Ensuring best rates are negotiated for adserving fees and services.Set up of full funnel tracking for display campaigns as well as testing functionality of existing setup and problem solving where necessary. Show less

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  Amazon

  May 2017 - Apr 2023

  Managing the end to end experience of the Amazon DSP for Mexico since day 1. Onboarding the first advertisers and agencies in Mexico. Working closely with internal sales, product and, support teams to address customer needs, acting as the voice of the customer to help drive product enhancements, and create solutions on behalf of your customers. Managing PSC teams in MX and BR.Specific Responsibilities:· Own the relationship with trading desk managers and provide consultative services such as onboarding, feature training, continuous product usage consultation, and industry best practices.· Drive efficiency of the trading desk based on client need and by providing troubleshooting support when needed.· Engage with multiple customer organizational levels to understand business objectives· Analyze and interpret data to identify improvement areas, root causes, and formulate enablement and adoption recommendations· Help drive the evolution of Amazon Advertising Self-Service DSP via product beta participation, ongoing client feedback loop, and close collaboration with cross functional Amazon teams (Product Management, Engineering, Analytics, and Specialists)· Define and improve processes and tools for the PSC team to better serve clients Show less Managing the end to end experience of the Amazon DSP for Spain since day 1. Onboarding the first advertisers and agencies in Spain. Working closely with internal sales, product and, support teams to address customer needs, acting as the voice of the customer to help drive product enhancements, and create solutions on behalf of your customers.Specific Responsibilities:· Own the relationship with trading desk managers and provide consultative services such as onboarding, feature training, continuous product usage consultation, and industry best practices.· Drive efficiency of the trading desk based on client need and by providing troubleshooting support when needed.· Engage with multiple customer organizational levels to understand business objectives· Analyze and interpret data to identify improvement areas, root causes, and formulate enablement and adoption recommendations· Help drive the evolution of Amazon Advertising Self-Service DSP via product beta participation, ongoing client feedback loop, and close collaboration with cross functional Amazon teams (Product Management, Engineering, Analytics, and Specialists)· Define and improve processes and tools for the PSC team to better serve clients Show less

  • SR. Advertising Technology Consultant (Emerging markets and technology)

    Apr 2022 - Apr 2023

  • SR.2 Programmatic Strategy Consultant

    Jan 2020 - Apr 2022

  • SR. Programmatic Strategy Consultant

    May 2018 - Jan 2020

  • Programmatic Strategy consultant

    May 2017 - May 2018
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  Mindgruvemacarta

  Jun 2023 - now

  Managing director emea

  Leading the European efforts for Macarta and clients. Focusing on the verge of new technologies "specialised on AWS and Amazon Advertising" to create safe environments for companies that want to own, understand and better use their data.