Experience

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  Aci limited

  Feb 2018 - Jul 2022

  February 2022 – July 2022- Managed Cerox CV (Cefuroxime + Clavulanic Acid), the flagship brand of ACI Antibiotics portfolio.Strategically focused on shifting customer demand for higher SKU, restructured promotional communication, built/maintained rapport with key customers, extended round-the-clock logistical support to sales force for customer acquisition, monitored implementation process, spearheaded brand activation campaigns, conducted 7 scientific seminars to gain market share in the highly saturated antibiotic market.Revenue Generated > 355 Million BDT, Growth: 25%July 2021 – January 2022- Pursued 15% growth target of Menogia (Norethisterone) through differentiated customer engagement, implementation process regulation and extensive market visits.- Initiated revival of other hormone brands (Ovazol, Caber, Prelab) by high-priority promotion to a limited pool of gynecologists to meet business objective.- Conducted 12 CMEs/RTDs countrywide to bolster the launch of Feglo-FZ (Ferrous Ascorbate)July 2020 – June 2021- Took over ACI Hormones portfolio, directing major focus on Menogia. Reset target customers, emphasized on USP in promotional content, conducted customer engagement campaigns and regulated implementation process. YOY Growth: 10.2%- Managed Ovazol, Caber, Prelab – hormone brands of secondary/tertiary promotional priority Show less July 2019 – June 2020- Sustained 53% YTD growth of Nitrofur (Nitrofurantoin) till February 2020 by promoting its efficacy against multidrug-resistant uropathogens, conduction of 9 CME/RTDs, implementation process regulation and market visits. Following market decline due to lockdown, wrapped the fiscal year with 16% growth.- Managed Miragon (Mirabegron). Initiated a prescriber acquisition drive by raising awareness on the link between conventional OAB drugs and dementia. Acquired 67 new prescribers in a quarter.- Launched Veratin 6 (Ivermectin) to capitalize on business opportunities presented by COVID-19. Exercised multichannel customer engagement, extended logistic support for adequate shelving, trained sales force, sponsored webinars and set up a round-the-clock COVID helpline. Generated BDT 21.8 Million within 50 days of launch. February 2018 – June 2019- Established Nitrofur through promoting the efficacy and safety profile of dual pellet SR formulation (First Time in Bangladesh), conducting demonstration campaign for 2500 physicians & 41 scientific seminars, extensive market visits and implementation process regulation. Acquired 13% market share, 15.5% Rx share, 3.8 Million in revenue and 1200 prescribers the year of launch.- Managed Miragon through knowledge-based promotion to to 500 physicians & 18 scientific seminars. Secured YOY growth of 110.8% and 117 frequent prescribers. Show less

  • Senior Product Executive, Pharma Marketing Department

    Jul 2020 - Jul 2022

  • Product Executive, Pharma Marketing Department

    Feb 2018 - Jun 2020
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  Guardian life insurance limited

  Aug 2022 - Feb 2023

  Assistant manager, marketing and communications

  - Formulated marketing plans, developed marketing materials and secured press coverage for a diverse line-up of product/project launches (e.g. Chhaya- Savings Shield Insurance, Guardian Cancer Care, Easylife-Sarathi) in association with business departments and/or strategic partners (e.g. BRAC, Swisscontact, Nagad)- Crafted online/offline content and story pitches to influence purchase behavior of target segments in close collaboration with creative agencies- Fostered strategic partner campaigns/marketing plans in order to facilitate mutual KPIs- Composed press releases, articles, interviews and advertisements to circulate amongst leading national news portals/ TV Channels in order to build a strong brand perception of the organization- Managed the production of on-demand/recurrent marketing materials in accordance with marketing objectives, target segments and industry best practices Show less

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  Shanta asset management

  Mar 2023 - now

  Deputy manager, marketing

  - Formulating offline/digital marketing campaigns congruent with industry trends, customer preferences, competitor tactics, and marketing budget to drive intended business outcomes▪ Tax Rebate Campaign (Reach > 6.3 million, Leads > 1949, Conversion > 300)▪ Online SIP Campaign (Reach > 3.7 million, Leads > 350, Conversion > 75)- Conducting financial literacy roadshows to drive brand awareness, engage with potential customers and generate leads▪ 50+ Roadshows (Unilever, Reckitt, IBA, BUET, Evercare Hospital, Marico, Banglalink etc.), Participants > 3000, Investors Acquired > 350+, Fund Collected > BDT 20 million- Crafting content for digital/offline channels, including story pitches and marketing collaterals tailored to marketing objectives and industry best practices in collaboration with creative agency -Spearheading the overhaul of official website, online investor portal and back-office software for seamless digital client experienceManaging the Investor Experience Department to augment customer satisfaction and retention- Devising strategies and SOPs to elevate investor journey and streamline operations process- Directing the Investor Experience team to anticipate, identify and resolve client concerns- Offering training and mentorship to the team to maintain high standards of customer service Show less