Experience

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  The royal dance center

  Jan 1996 - Jan 2002

  Substitute teacher & assistant teacher

  • Substituted and assisted for Jazz, creative movement and other intermediate level classes

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  Lowdnes, drosdick, doster, kantor & reed, p.a.

  May 2003 - Aug 2004

  Marketing assistant

  • Updated biographies for lawyers• Researched and picked out the promotional items for the firm

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  Pyper paul + kenney

  May 2005 - Aug 2005

  Advertisement & marketing

  • Prepared and delivered Media Reconciliation• Prepared Power Point Presentations for clients• Attended photo shoots• Assisted in coordinating “Grand Moving Party”• Assisted with moving and reorganizing file system

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  Quadrant software

  May 2006 - Oct 2007

  Marketing

  Assisted in organizing tradeshows determining booth space, sponsorship levels and speaking opportunities. Booked transportation and hotels, maintained and tracked expenses for Sales Team for tradeshows.• Organized production of collateral to be distributed at tradeshows and sales meetings• Prepared competitive analysis for Sales Team; Entered Qualified Leads from tradeshows• Maintained and ordered office supplies, graphics and promotional items

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  Tampa bay businesses for culture & the arts

  Oct 2007 - Apr 2011

  Recruited, retained and increased number of cultural and business members. Responsible for developing and executing short and long range plans to achieve the mission.• Raised funds for operations, events and programs facilitating the organization to award $15,000 in scholarships towards college each year, $5,000 to various cultural organizations in the community and over $10,000 towards individual artists each year• Served as organizational spokesperson leveraging medial and business relationships developing unique partnerships throughout the community between artists, cultural organizations and local businesses• Managed a 25 member board of directors, 15 member executive board, 5 internship programs, committees and over 100 volunteers• Composed and filed annual reports by managing general ledger accounting and issuing payroll• Created yearly budgets of $120,000, evaluating cost effectiveness of various programs and activities• Promoted company and events encouraging attendance and community support through carefully designed marketing materials, invitations, email marketing campaigns, press releases, website and advertisements; wrote and designed monthly newsletter to highlight businesses supporting the arts, listing cultural organizational needs and communicating company activities• Created and implemented events and fundraisers including coordinating with area venues, caterers and entertainment• Created, maintained and managed social media to increase visibility, membership and community conversations Show less As the Communications and Programming Director of the Tampa Bay Business Committee for the Arts, I was in charge of organizing events, coordinating membership, writing the monthly ArtSmarts newsletter, writing grants, maintaining the website, creating advertisements, and creating press releases. Worked closely with the Executive Director to plan and implement activities and programs for all members of the TBBCA. Reported to and coordinated activities with the Executive Director, Board of Directors and its Executive Committee. Show less

  • General Manager

    Nov 2009 - Apr 2011

  • Communications & Programming Director

    Oct 2007 - Nov 2009
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  Gasparilla festival of the arts

  Nov 2008 - Jul 2014

  Marketing committee - past chair

  As chair I lead the Marketing Committee to coordinate public relations and media needs following guidelines established by board, prepare mailers, banners and media kits, coordinate ads/calendar placements, articles, work with media sponsors, work with newspaper sponsors to secure spots, meet publication deadlines and assist with website and social media aspects. Onsite during the festival the committee provides counsel and guidance in media presentations for spokesperson, pitches media and coordinates onsite interviews, takes photos for media and social media platforms, coordinates social media postings and questions, provides captions for photos distributed to media as well as regular updates regarding winner, attendees, etc. and distributes festival information and media kits as appropriate. Show less

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  Campbell marketing & consulting (cm & consulting)

  Apr 2011 - May 2013

  President

  Principal Owner responsible for securing new business. Experience with companies within the public relations, real estate and non-profit industries. • Wrote press releases and contacted media for theatre grand opening weekend spurring increased ticket sales and awareness• Worked with a committee to plan and execute grand opening weekend to highlight new facility and talent to the community and media• Created marketing, press release and social media schedule for art festival to educate and inform the community on new features, what to expect, and how to attend• Created marketing material to recognize sponsors providing marketing and brand exposure for support• Planned, executed and raised over $15,000 for scholarship program to allow students to attend college to pursue artistic education• Created sponsorship profile for local theatre company clearly stating fundraising goals, benefits to sponsorship and different ways to support the theatre company’s efforts• Designed conference notebook and sponsor profiles for a national organization to be handed out to over 1,000 attendees Show less

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  Hill ward henderson

  Mar 2012 - Oct 2016

  Manage industry initiatives increasing awareness of firm’s practice areas and services and expanding on referral programs. Interfaces with firm clients, referral sources and potential clients to further develop firm relationships and business development efforts.• Secure speaking opportunities at local, regional and national meetings and trade shows, such as HR Florida, FICPA MEGA Conference, National Employer Healthcare Benefits Congress• Manages and negotiates yearly commitments for the firm’s community relations and sponsorship efforts• Monitors and manages firm marketing department budget• Participated actively on committee for website redesign, writing and enacting copy changes while spearheading communications with web developers on continuous enhancement initiatives • Generates and writes content for promotional print productions, advertisements and press releases while coordinating dissemination of materials and news to media outlets and social media• Developed and launched firm blog posturing attorneys as thought leaders and improving Search Engine Results, keeping content fresh and relevant• Completes firm submissions to regional and national ranking publications showcasing firm’s breadth and depth of knowledge through independent research, peer review and client feedback• Facilitates request for proposals and business development presentations aiding in new client and facilitating current clients to utilize other areas of practice within the firm• Planned and executed client events, seminars and networking opportunities to educate and highlight thought leadership and increase brand awareness Show less

  • Senior Marketing Specialist

    Mar 2015 - Oct 2016

  • Marketing Specialist

    Mar 2012 - Mar 2015
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  Lathrop gpm llp

  Nov 2016 - now

  Business development manager

  Responsible for developing business initiatives to capture new business and grow existing client base. I help develop and deploy targeted business development and marketing strategies across select practice areas managing their strategic planning, marketing planning, cross-practice marketing, business development sponsorships and events. I work closely with the attorneys coordinating RFP responses, presentation development, and custom pitches. I regularly coach attorneys on strategies for providing better client service and improving bottom-line results. Show less