Experience

• 

  Eca junior enterprise

  Jul 2017 - Sept 2018

  Media & planning director

  Led two events (+500 guests each). Planned and developed media plans and advertising pieces for real clients. Produced social media copy for brands and events. Interacted with clients in order to close deals and negotiate prices. Managed event ticket sales and designed customer sign-in experience.

• 

  Fanatee

  Mar 2020 - Feb 2021

  Community management

  Managed social media profiles for CodyCross, WordLanes, Stop and Fanatee. Handled customer support inboxes and store reviews in Portuguese and English. Analysed user data in order to gather insights for the product team. Wrote copy for FAQ sections and social media posts. Identified customer needs and reported product malfunctions. Moderated a player group on Facebook.

• 

  Amazon music

  Mar 2021 - now

  Led exclusive content production and strategy for Brazil (Amazon Music Originals), being responsible from conception to project release. Business point of contact with independent partners, handling day-to-day and special partnerships with indie labels and artists. Curated content for multi-genre playlists and catalog-focused initatives in Latin America. Developed editorial projects to increase catalog music consumption and drive fan engagement. Handled catalog music campaigns in partnership with labels and artists. Established regional curation strategies for reaching young-adults customers through music programming. Owned artist-focused and decade-focused content for Latin genres. Collaborated on genre ontology structures for Latin America. Developed QA mechanisms for auditing local genre classification and recommendations. Curated playlists and stations for different genres. Curated playlists for multiple genres. Generated reports on customers’ music consumption. Organized and requested weekly designs for dozens of playlists. Assisted on label relations and business reports for partners. Tracked and reported industry trends.

  • Artist & Label Relations Manager

    Jul 2024 - now

  • Music Programmer II

    Dec 2023 - Jul 2024

  • Music Programmer

    Feb 2022 - Dec 2023

  • Programming and Industry Relations Intern

    Mar 2021 - Feb 2022