Experience

• 

  Jersey city redevelopment agency

  Jun 2012 - Sept 2012

  Analyst intern

  • Completed hundreds of residual land valuations• Performed in-depth commercial and residential market research studies• Assisted the Executive Director with day-to-day operations• Provided key financial analysis for multi-million dollar projects

• 

  Starry eyed music

  Sept 2012 - Jan 2013

  Brand development intern

  • Implemented operational budget for company • Increased social media presence on numerous platforms• Proposed and executed successful long-term goals• Oversaw relations with roster of musicians and nightlife venues

• 

  Deuce brand

  Feb 2013 - May 2013

  Digital marketing intern

  • Involved in the management of principal clientele • Refined interpersonal communication abilities• Designed and implemented effective social media marketing strategies• Employed multi-tasking skills to meet project deadlines• Directly engaged in the construction and launch of company blog

• 

  Sklz

  Jun 2013 - Sept 2013

  Digital marketing assistant

  • Increased engagement and traffic to social media pages• Assisted with the management of PPC and Display Advertising campaigns• Held a key role in the redesign process of the company website• Analyzed customer and product data from an e-commerce platform• Coordinated and developed comprehensive marketing campaign• Composed original copy and packaged it with complementary media

• 

  Internet marketing inc.

  Sept 2013 - Mar 2015

  Key Clients: MasterCard, ARIA Resort & Casino, and LEGOLAND California• Oversaw successful planning, strategy, and execution of campaigns while serving as main client point of contact.• Consistently monitored campaign KPI's and identified actionable insights to drive favorable results.• Worked directly with external vendors to produce compelling content marketing materials that increased website traffic. • Performed extensive keyword research and mapping to optimize on-site content with targeted copy.• Audited multiple backlink profiles to identify toxic links and take the proper steps to remove them.• Analyzed social media traffic data to implement informed and effective strategies.

  • SEO Project Manager

    Apr 2014 - Mar 2015

  • SEO Specialist

    Sept 2013 - Apr 2014
• 

  Mirum agency

  Mar 2015 - Oct 2016

  Associate digital producer

  Key Clients: Mazda, USA Basketball, and IRONMAN• Core team member in the ground up design and development of an enterprise-level website.• Used creative problem solving and leveraged cross-functional teams to deliver several types of digital projects.• Implemented waterfall and agile project management methodologies to meet product requirements.• Successfully avoided any budget overages by actively managing resourcing hours and other costs.• Fostered positive client relationships through clear verbal and written communication. Show less

• 

  Independent

  May 2015 - now

  Creative operations, digital production, & brand marketing consultant

  Freelance areas of expertise include: Project management, digital and creative production, brand development, design studio operations, content creation, social media marketing strategy, SEO, and website design and development.

• 

  Wongdoody

  Oct 2016 - Sept 2019

  Key Clients: T-Mobile and Amazon Web Services• Produced motion graphics, 3D animation, editorial video, and print collateral that was displayed in thousands of nationwide retail locations.• Directed long-term resourcing plans and balanced the daily workloads for a team of creatives.• Set efficient workflow guidelines to accommodate growing client needs during highest volume year-to-date.• Led in-house photo and video shoots from initial concepting through delivery of final assets.• Developed and executed project plans and schedules to efficiently navigate complex client requests. Show less

  • Creative Producer

    Oct 2017 - Sept 2019

  • Associate Creative Producer

    Oct 2016 - Oct 2017
• 

  Adjy

  Jan 2020 - Nov 2020

  Creative project manager

  Key clients: Electric Coin Company and Navint• Led daily internal stand-ups and regular sprint planning sessions to account for all agency activities. • Spearheaded the launch an extensive rebrand project that included a new website, launch media, and brand identity elements. • Fostered several positive client relationships through clear verbal and written communication.

• 

  Booyah advertising

  Jul 2020 - Aug 2021

  Creative project manager

  Key clients: Aspen Skiing Company, Limelight Hotels, and EVgo• Directed team of multidisciplinary designers as the sole project manager and served as main point-of-contact for all client needs. • Executed integrated productions for full-funnel initiatives with deliverables including social, display, search, CTV, marketplace, and organic assets.• Created comprehensive schedules and proactively managed risk throughout project life cycles.

• 

  Carmichael lynch

  Aug 2021 - Jul 2022

  Digital producer

  Key clients: Subaru, H&R Block, Phillips 66, and Bush's Beans.• Owned all phases of digital projects including ideation, requirement gathering, scheduling, execution, launch, and performance measurement.• Became an expert in extensive client brand standards to ensure consistent design application. • Implemented waterfall and agile project management methodologies to meet deliverable demands.• Successfully avoided budget overages by actively managing resourcing hours and other costs.• Regularly moderated productive conversations with various stakeholders including client leadership, internal teams, and production partners. Show less

• 

  Booyah advertising

  Jul 2022 - Oct 2023

  Creative services supervisor

  Key Clients: DISH Network, Aspen Skiing Company, and FirstBank• Oversaw all creative operations including department strategy, revenue growth, client retention, performance reporting, goal planning, resourcing, and employee development. • Refined internal programs and expanded service offerings to include influencer marketing, video production, animation, audio ads, product photography, and web development.• Guided project teams through full cycle productions which included scoping, brief building, partner vetting, creative direction, final editing, and budgeting. • Sourced all external vendors to scale capabilities and led contract negotiations. • Conducted concepting and execution of multi-channel campaigns for brands in several industries.• Created workflows that promoted collaboration between media, search, content, and other agency channels to produce effective experiences. Show less

• 

  Tinywins

  Mar 2024 - now

  Project lead, brand & creative

  Key Clients: Albertsons Companies