Kateřina Černá

Kateřina černá

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  • Timeline

  • About me

    Head of Digital Channels, CX & Innovations at Direct

  • Education

    • Gymnázium p. křížkovského

      -
    • Univerzita tomáše bati ve zlíně

      2011 - 2014
      Bachelor's degree marketingové komunikace

      Activities and Societies: Student union

  • Experience

    • Culturea

      Apr 2012 - Aug 2013
      Co-founder & project manager

      Created new project. Team leader of a group of 25 people – goals, motivation. Responsible for organizational operations and time frame of processes. Team motivation. Wrote and was responsible for main documents– direct mails, logical framework, WBS, critical path, RACI Matrix, risk analysis, etc. Budget control. Communication with key partners.

    • Allegro group czech republic

      Sept 2013 - Oct 2013
      Event coordinator of shoproku meeting 2013

      Was responsible for all the communication (with partners, participants, speakers, employees, guests). PR manager assistent (wrote texts for website and newsletters, created direct mails to attract partners, made text of program and posters to the event,…). Administration for facebook account (both Czech, and Slovak profile).

    • Duhová kulička

      Sept 2013 - May 2014
      Head of fundraising

      Main responsibility for sponzoring for non-profit project held by Zlin Film Festival. Communication with key partners and staff supervision.

    • Havas

      Feb 2014 - Mar 2014
      Trainee
    • Studio 9

      Apr 2014 - Dec 2016
      Project manager

      Digital agency Studio 9 makes medium to complex websites published on their own CMS (.NET), microsites, 3D configurators and mobile apps.• Delivered 50+ projects (250k - 600k CZK).• Implemented reporting process (12 members - designers, front & back-end developers).• Made the process lead-to-delivery.• Pricing based on internal needs.• Sales prospecting.• Opened a new office in Prague. • Project length: a week to years.• Used PM tools: Asana, Trello, Basecamp, TeamGantt, Teamweek. Show less

    • Nmds

      Dec 2016 - May 2021

      Translating creative ideas into clearly defined steps in order to achieve and deliver desired outcome. - Responsibility for hundreds of projects of corporate identities, communication strategies, business plans, product decks, websites, digital landscapes, campaigns, video contents, digital campaigns, brands, product packagings etc.- Responsibility for managing the projects in the price range from 500 000 to 7 000 000 CZK.- Projects completion and handling over before deadlines increased by 40 %- Setting up the processes from the scratch- Building trustful relationships with the clients- Setting up and managing the cross-functional teams (in-house & external) made up of UX Designers, UI Designers, Idea Makers, Strategists, Motion Designers, CGI Specialists, 3D Designers, Front-End Developers, Back-End Developers, QA, Photographers, Media Strategists, Video Makers, Producers, etc.)- Tools used:Slack, Asana, Basecamp, Click Up, Notion, Teamgantt, Xmind, Business manager, Google Analytics, Figma, Costlocker, Toggl, WordPress Show less

      • Chief Operating Officer

        Aug 2019 - May 2021
      • Lead Project Manager

        Dec 2016 - Jul 2019
    • Direct pojišťovna, a.s.

      Jul 2021 - now
      • Head of Digital Channels, CX & Innovations

        Oct 2025 - now
      • Head of Digital Channels

        Nov 2023 - Nov 2025
      • Digital Product Lead

        Oct 2022 - Nov 2023
      • CX project & product manager

        Jul 2021 - Sept 2022
  • Licenses & Certifications

    • Nlp practitioner

      Arcturus nv
      Aug 2016
    • Creating innovation

      Hyper island
      Apr 2020
    • Oddysey leadership

      Atairu
      Feb 2019
  • Honors & Awards

    • Awarded to Kateřina Černá
      Award for the project Culturea 2013 PM roku Nov 2013 Award from Team of experts in Project Manager of the year 2013.
    • Awarded to Kateřina Černá
      Awards for the project Culturea 2013 Konference projektový management Apr 2013 Rewarded from conference of project managamenr for the most symphatetic project at the Tomas Bata Univerzity.