
Timeline
About me
Head of Digital Channels, CX & Innovations at Direct
Education

Gymnázium p. křížkovského
-
Univerzita tomáše bati ve zlíně
2011 - 2014Bachelor's degree marketingové komunikaceActivities and Societies: Student union
Experience

Culturea
Apr 2012 - Aug 2013Co-founder & project managerCreated new project. Team leader of a group of 25 people – goals, motivation. Responsible for organizational operations and time frame of processes. Team motivation. Wrote and was responsible for main documents– direct mails, logical framework, WBS, critical path, RACI Matrix, risk analysis, etc. Budget control. Communication with key partners.

Allegro group czech republic
Sept 2013 - Oct 2013Event coordinator of shoproku meeting 2013Was responsible for all the communication (with partners, participants, speakers, employees, guests). PR manager assistent (wrote texts for website and newsletters, created direct mails to attract partners, made text of program and posters to the event,…). Administration for facebook account (both Czech, and Slovak profile).

Duhová kulička
Sept 2013 - May 2014Head of fundraisingMain responsibility for sponzoring for non-profit project held by Zlin Film Festival. Communication with key partners and staff supervision.

Havas
Feb 2014 - Mar 2014Trainee
Studio 9
Apr 2014 - Dec 2016Project managerDigital agency Studio 9 makes medium to complex websites published on their own CMS (.NET), microsites, 3D configurators and mobile apps.• Delivered 50+ projects (250k - 600k CZK).• Implemented reporting process (12 members - designers, front & back-end developers).• Made the process lead-to-delivery.• Pricing based on internal needs.• Sales prospecting.• Opened a new office in Prague. • Project length: a week to years.• Used PM tools: Asana, Trello, Basecamp, TeamGantt, Teamweek. Show less

Nmds
Dec 2016 - May 2021Translating creative ideas into clearly defined steps in order to achieve and deliver desired outcome. - Responsibility for hundreds of projects of corporate identities, communication strategies, business plans, product decks, websites, digital landscapes, campaigns, video contents, digital campaigns, brands, product packagings etc.- Responsibility for managing the projects in the price range from 500 000 to 7 000 000 CZK.- Projects completion and handling over before deadlines increased by 40 %- Setting up the processes from the scratch- Building trustful relationships with the clients- Setting up and managing the cross-functional teams (in-house & external) made up of UX Designers, UI Designers, Idea Makers, Strategists, Motion Designers, CGI Specialists, 3D Designers, Front-End Developers, Back-End Developers, QA, Photographers, Media Strategists, Video Makers, Producers, etc.)- Tools used:Slack, Asana, Basecamp, Click Up, Notion, Teamgantt, Xmind, Business manager, Google Analytics, Figma, Costlocker, Toggl, WordPress Show less
Chief Operating Officer
Aug 2019 - May 2021Lead Project Manager
Dec 2016 - Jul 2019

Direct pojišťovna, a.s.
Jul 2021 - nowHead of Digital Channels, CX & Innovations
Oct 2025 - nowHead of Digital Channels
Nov 2023 - Nov 2025Digital Product Lead
Oct 2022 - Nov 2023CX project & product manager
Jul 2021 - Sept 2022
Licenses & Certifications

Nlp practitioner
Arcturus nvAug 2016
Creating innovation
Hyper islandApr 2020
Oddysey leadership
AtairuFeb 2019
Honors & Awards
- Awarded to Kateřina ČernáAward for the project Culturea 2013 PM roku Nov 2013 Award from Team of experts in Project Manager of the year 2013.
- Awarded to Kateřina ČernáAwards for the project Culturea 2013 Konference projektový management Apr 2013 Rewarded from conference of project managamenr for the most symphatetic project at the Tomas Bata Univerzity.
Languages
- čeČeština
- anAngličtina
- špŠpanělština
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